Brandwave

How popular isSky Go in search?

In August 2026, there were an estimated 70.1K branded searches for Sky Go in New Zealand which is down 15.2% over the last 11 months. Sky Go holds 5.5% estimated Share of Search among New Zealand TV and streaming services and is ranked 7th of 10 competitors for search popularity.

Share of Search, August 2026
  1. Netflix22.9%
  2. TVNZ+22%
  3. Sky13.5%
  4. Disney+10%
  5. Sky Sport Now9.2%
  6. Prime Video8.7%
  7. Sky Go5.5%
  8. ThreeNow4.8%
  9. Māori+1.7%
  10. Neon1.6%
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Which TV and streaming services compete with Sky Go?

Sky Go against TV and streaming services in New Zealand, by month

Share of Search by month for Netflix, TVNZ+, Sky, Disney+, Sky Sport Now, Prime Video, Sky Go, ThreeNow. The figures are in the table below the chart.

View monthly share of search table
MonthNetflixTVNZ+SkyDisney+Sky Sport NowPrime VideoSky GoThreeNowMāori+Neon
Oct 202526.9%23.5%13.5%9.1%6.3%7.5%6.5%3.8%1.2%1.7%
Nov 202524.2%25.4%14%8.6%5.6%6.9%5.7%5%3.1%1.5%
Dec 202530.1%26.6%11%10%3.2%8.3%3.9%4.2%0.8%2%
Jan 202628.5%24.9%11.6%9.5%3.9%8.6%4.6%4.9%1.4%2.2%
Feb 202624.3%23.2%15%7.8%5.9%7%5.8%6.9%2.1%1.9%
Mar 202626.4%21.5%12.9%8.6%5.5%6.6%6.4%6.3%3.5%2.4%
Apr 202622.1%26.3%11.6%8.7%6.5%8%6.4%5.5%2.3%2.6%
May 202621.7%25.7%12.8%8.5%6.9%9.1%6.3%3.7%2.3%3.1%
Jun 202615.9%43.5%9.9%6.5%6%7%4.7%2.7%1.7%2%
Jul 202617.9%33.9%11.2%8%8.8%7.1%5.4%3.8%2.3%1.6%
Aug 202622.9%22%13.5%10%9.2%8.7%5.5%4.8%1.7%1.6%
Sep 2026——————————

  1. 1.Netflix

    22.9%

    moved from 2nd to 1st · 289K estimated branded searches · +0.17% vs prior month · +4.9 points

  2. 2.TVNZ+

    22%

    moved from 1st to 2nd · 279K estimated branded searches · -48.9% vs prior month · -11.9 points

  3. 3.Sky

    13.5%

    held 3rd · 171K estimated branded searches · -5.1% vs prior month · +2.3 points

  4. 4.Disney+

    10%

    moved from 5th to 4th · 127K estimated branded searches · -2.1% vs prior month · +2 points

  5. 5.Sky Sport Now

    9.2%

    moved from 4th to 5th · 116K estimated branded searches · -18.3% vs prior month · +0.4 points

  6. 6.Prime Video

    8.7%

    held 6th · 110K estimated branded searches · -3.4% vs prior month · +1.6 points

  7. 7.Sky Go

    5.5%

    held 7th · 70.1K estimated branded searches · -18.7% vs prior month · +0.2 points

  8. 8.ThreeNow

    4.8%

    held 8th · 61.1K estimated branded searches · -0.71% vs prior month · +1 points

  9. 9.Māori+

    1.7%

    held 9th · 21.1K estimated branded searches · -42.7% vs prior month · -0.6 points

  10. 10.Neon

    1.6%

    held 10th · 20.8K estimated branded searches · -19.6% vs prior month · 0 points

Compare search popularity between Sky Go and its closest rivals

How has branded search demand for Sky Go changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sky Go in New Zealand fell from 82.7K to 70.1K.
  • Across the 11 months ending August 2026, Sky Go’s estimated Share of Search among TV and streaming services in New Zealand decreased from 6.5% to 5.5%.
  • Across the 11 months ending August 2026, Sky Go’s estimated Share of Search among TV and streaming services in New Zealand peaked at 6.5% in October 2025 and was lowest at 3.9% in December 2025.
  • Across the 11 months ending August 2026, Sky Go fell from 6th to 7th among TV and streaming services in New Zealand.

How did search popularity change for New Zealand TV and streaming services in August 2026?

  1. In August 2026, Netflix overtook TVNZ+ to take the highest estimated Share of Search among TV and streaming services in New Zealand, at 22.9%.

  2. In August 2026, Disney+ overtook Sky Sport Now to rank 4th among TV and streaming services in New Zealand, at 10%.

  3. In August 2026, Sky gained estimated Share of Search among TV and streaming services in New Zealand, from 11.2% to 13.5%.

  4. In August 2026, Prime Video gained estimated Share of Search among TV and streaming services in New Zealand, from 7.1% to 8.7%.

  5. In August 2026, ThreeNow gained estimated Share of Search among TV and streaming services in New Zealand, from 3.8% to 4.8%.

  6. In August 2026, TVNZ+ lost estimated Share of Search among TV and streaming services in New Zealand, from 33.9% to 22%.

Which sports streaming services compete with Sky Go?

Sky Go against sports streaming services in New Zealand, by month

Share of Search by month for Sky Sport Now, Sky Go, Rugby Pass TV, DAZN, F1 TV. The figures are in the table below the chart.

View monthly share of search table
MonthSky Sport NowSky GoRugby Pass TVDAZNF1 TV
Oct 202543.8%45%0.23%4.6%6.3%
Nov 202544%44.7%0.62%4.5%6.2%
Dec 202540.2%49.4%0.41%5.2%4.9%
Jan 202642.1%50.4%0.46%5.1%2%
Feb 202646.6%46.3%0.49%2.9%3.7%
Mar 202634%39.5%0.96%3.4%22.2%
Apr 202647.2%46.2%1%4%1.6%
May 202645%40.9%0.71%5.6%7.8%
Jun 202649.9%38.9%2%3%6.2%
Jul 202650.6%30.8%13.2%1.5%4%
Aug 202655.8%33.8%4.3%3.7%2.3%
Sep 2026—————

  1. 1.Sky Sport Now

    55.8%

    held 1st · 116K estimated branded searches · -18.3% vs prior month · +5.2 points

  2. 2.Sky Go

    33.8%

    held 2nd · 70.1K estimated branded searches · -18.7% vs prior month · +3 points

  3. 3.Rugby Pass TV

    4.3%

    held 3rd · 9K estimated branded searches · -75.7% vs prior month · -8.8 points

  4. 4.DAZN

    3.7%

    moved from 5th to 4th · 7.8K estimated branded searches · +89.3% vs prior month · +2.3 points

  5. 5.F1 TV

    2.3%

    moved from 4th to 5th · 4.8K estimated branded searches · -57% vs prior month · -1.7 points

Compare search popularity between Sky Go and its closest rivals

How has branded search demand for Sky Go changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Sky Go’s estimated Share of Search among sports streaming services in New Zealand decreased from 45% to 33.8%.
  • Across the 11 months ending August 2026, Sky Go’s estimated Share of Search among sports streaming services in New Zealand peaked at 50.4% in January 2026 and was lowest at 30.8% in July 2026.
  • Across the 11 months ending August 2026, Sky Go fell from 1st to 2nd among sports streaming services in New Zealand.

How did search popularity change for New Zealand sports streaming services in August 2026?

  1. In August 2026, DAZN overtook F1 TV to rank 4th among sports streaming services in New Zealand, at 3.7%.

  2. In August 2026, Sky Sport Now gained estimated Share of Search among sports streaming services in New Zealand, from 50.6% to 55.8%.

  3. In August 2026, Sky Go gained estimated Share of Search among sports streaming services in New Zealand, from 30.8% to 33.8%.

  4. In August 2026, Rugby Pass TV lost estimated Share of Search among sports streaming services in New Zealand, from 13.2% to 4.3%.

  5. In August 2026, F1 TV lost estimated Share of Search among sports streaming services in New Zealand, from 4% to 2.3%.

How is Sky Go measured?

Brandwave collects information about searches that people make online using Sky Go’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms

  • my sky go
  • Sky Go
  • sky go app
  • sky go app nz
  • sky go cost
  • sky go how much
  • sky go live sport
  • sky go near me
  • sky go now
  • sky go nz
  • sky go nz app
  • sky go on demand
  • sky go online
  • sky go sky sports
  • sky go subscription
  • sky go tv
  • sky go tv guide
  • skygo co nz
  • skygo live sport
  • skygo stream
  • tv guide sky go

How the Brand Demand Index is measured

Who owns Sky Go?

Sky Go is owned by Sky. Brandwave also tracks Sky, Neon, Sky Sport Now and ThreeNow, owned by the same company, in New Zealand.

Do you work for Sky Go? To request corrections or removal please contact us via our support page and we will be happy to assist.

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