DAZN vs Sky Go:Which is more popular by branded search in New Zealand?
In August 2026, Sky Go had more branded searches than DAZN among sports streaming services in New Zealand. Sky Go was estimated to have 70.1K branded searches compared to DAZN’s 7.8K, and held a 33.8% Share of Search versus DAZN’s 3.7%.
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Which is more popular in search, DAZN or Sky Go?
Compare the sports streaming services New Zealand fans watch on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sky Go, DAZN. The figures are in the table below the chart.
View monthly share of search table
| Month | Sky Sport Now | Sky Go | Rugby Pass TV | DAZN | F1 TV |
|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 45% | 0.23% | 4.6% | 6.3% |
| Nov 2025 | 44% | 44.7% | 0.62% | 4.5% | 6.2% |
| Dec 2025 | 40.2% | 49.4% | 0.41% | 5.2% | 4.9% |
| Jan 2026 | 42.1% | 50.4% | 0.46% | 5.1% | 2% |
| Feb 2026 | 46.6% | 46.3% | 0.49% | 2.9% | 3.7% |
| Mar 2026 | 34% | 39.5% | 0.96% | 3.4% | 22.2% |
| Apr 2026 | 47.2% | 46.2% | 1% | 4% | 1.6% |
| May 2026 | 45% | 40.9% | 0.71% | 5.6% | 7.8% |
| Jun 2026 | 49.9% | 38.9% | 2% | 3% | 6.2% |
| Jul 2026 | 50.6% | 30.8% | 13.2% | 1.5% | 4% |
| Aug 2026 | 55.8% | 33.8% | 4.3% | 3.7% | 2.3% |
| Sep 2026 | — | — | — | — | — |
How has the DAZN and Sky Go comparison changed over the last 12 months?
3 findings
- Sky Go was ahead of DAZN in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DAZN’s estimated Share of Search among sports streaming services in New Zealand moved from 4.6% to 3.7%, and its estimated monthly branded searches moved from 8.5K to 7.8K.
- Across the 11 months ending August 2026, Sky Go’s estimated Share of Search among sports streaming services in New Zealand moved from 45% to 33.8%, and its estimated monthly branded searches moved from 82.7K to 70.1K.
How did search popularity change for New Zealand sports streaming services in August 2026?
2 changes
In August 2026, DAZN overtook F1 TV to rank 4th among sports streaming services in New Zealand, at 3.7%.
In August 2026, Sky Go gained estimated Share of Search among sports streaming services in New Zealand, from 30.8% to 33.8%.
How each brand is measured
Brandwave collects information about searches that people make online using DAZN’s and Sky Go’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DAZN
14 branded search terms
- dazn
- dazn clm
- dazn live sport
- dazn near me
- dazn new zealand
- dazn nfl
- dazn nz
- dazn online
- dazn sport
- dazn sport streaming
- dazn stream
- dazn tv
- dazn uefa champions league
- dazn you tube
Sky Go
21 branded search terms
- my sky go
- Sky Go
- sky go app
- sky go app nz
- sky go cost
- sky go how much
- sky go live sport
- sky go near me
- sky go now
- sky go nz
- sky go nz app
- sky go on demand
- sky go online
- sky go sky sports
- sky go subscription
- sky go tv
- sky go tv guide
- skygo co nz
- skygo live sport
- skygo stream
- tv guide sky go
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.