Brandwave

Sports streaming services in New Zealand:Which brands are most popular in search?

In August 2026, Sky Sport Now was the most searched among sports streaming services in New Zealand, with an estimated 116K branded searches and 55.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. Sky Sport Now55.8%
  2. Sky Go33.8%
  3. Rugby Pass TV4.3%
  4. DAZN3.7%
  5. F1 TV2.3%

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Share of SearchLeaderboard

Compare the sports streaming services New Zealand fans watch on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sports streaming services in New Zealand, by month

Share of Search by month for Sky Sport Now, Sky Go, Rugby Pass TV, DAZN, F1 TV. The figures are in the table below the chart.

View monthly share of search table
MonthSky Sport NowSky GoRugby Pass TVDAZNF1 TV
Oct 202543.8%45%0.23%4.6%6.3%
Nov 202544%44.7%0.62%4.5%6.2%
Dec 202540.2%49.4%0.41%5.2%4.9%
Jan 202642.1%50.4%0.46%5.1%2%
Feb 202646.6%46.3%0.49%2.9%3.7%
Mar 202634%39.5%0.96%3.4%22.2%
Apr 202647.2%46.2%1%4%1.6%
May 202645%40.9%0.71%5.6%7.8%
Jun 202649.9%38.9%2%3%6.2%
Jul 202650.6%30.8%13.2%1.5%4%
Aug 202655.8%33.8%4.3%3.7%2.3%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Sky Sport Now

    55.8%

    held 1st · 116K estimated branded searches · -18.3% vs prior month · +5.2 points

  2. 2.Sky Go

    33.8%

    held 2nd · 70.1K estimated branded searches · -18.7% vs prior month · +3 points

  3. 3.Rugby Pass TV

    4.3%

    held 3rd · 9K estimated branded searches · -75.7% vs prior month · -8.8 points

  4. 4.DAZN

    3.7%

    moved from 5th to 4th · 7.8K estimated branded searches · +89.3% vs prior month · +2.3 points

  5. 5.F1 TV

    2.3%

    moved from 4th to 5th · 4.8K estimated branded searches · -57% vs prior month · -1.7 points

Compare search popularity between leading brands

Which brand is most popular in search among sports streaming services in New Zealand?

In August 2026, Sky Sport Now was the most searched among sports streaming services in New Zealand, with an estimated 116K branded searches and 55.8% estimated Share of Search within this set. Sky Go is in 2nd place, 22 percentage points behind at 33.8% Share of Search.

New Zealand sports streaming services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sky Sport Now43.8% → 55.8%55.8%Aug 202634%Mar 20262nd → 1st
Sky Go45% → 33.8%50.4%Jan 202630.8%Jul 20261st → 2nd
Rugby Pass TV0.23% → 4.3%13.2%Jul 20260.23%Oct 20255th → 3rd
DAZN4.6% → 3.7%5.6%May 20261.5%Jul 20264th
F1 TV6.3% → 2.3%22.2%Mar 20261.6%Apr 20263rd → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Sky Sport Now’s estimated Share of Search among sports streaming services in New Zealand increased from 43.8% to 55.8%.
  • Across the 11 months ending August 2026, Sky Go’s estimated Share of Search among sports streaming services in New Zealand decreased from 45% to 33.8%.
  • Across the 11 months ending August 2026, Rugby Pass TV’s estimated Share of Search among sports streaming services in New Zealand increased from 0.23% to 4.3%.
  • Across the 11 months ending August 2026, DAZN’s estimated Share of Search among sports streaming services in New Zealand decreased from 4.6% to 3.7%.
  • Across the 11 months ending August 2026, F1 TV’s estimated Share of Search among sports streaming services in New Zealand decreased from 6.3% to 2.3%.
  • Across the 11 months ending August 2026, Sky Sport Now’s estimated Share of Search among sports streaming services in New Zealand peaked at 55.8% in August 2026 and was lowest at 34% in March 2026.
  • Across the 11 months ending August 2026, Sky Go’s estimated Share of Search among sports streaming services in New Zealand peaked at 50.4% in January 2026 and was lowest at 30.8% in July 2026.
  • Across the 11 months ending August 2026, Rugby Pass TV’s estimated Share of Search among sports streaming services in New Zealand peaked at 13.2% in July 2026 and was lowest at 0.23% in October 2025.
  • Across the 11 months ending August 2026, DAZN’s estimated Share of Search among sports streaming services in New Zealand peaked at 5.6% in May 2026 and was lowest at 1.5% in July 2026.
  • Across the 11 months ending August 2026, F1 TV’s estimated Share of Search among sports streaming services in New Zealand peaked at 22.2% in March 2026 and was lowest at 1.6% in April 2026.
  • Across the 11 months ending August 2026, Sky Sport Now rose from 2nd to 1st among sports streaming services in New Zealand.
  • Across the 11 months ending August 2026, Sky Go fell from 1st to 2nd among sports streaming services in New Zealand.
  • Across the 11 months ending August 2026, Rugby Pass TV rose from 5th to 3rd among sports streaming services in New Zealand.
  • Across the 11 months ending August 2026, F1 TV fell from 3rd to 5th among sports streaming services in New Zealand.

How did search popularity change for New Zealand sports streaming services in August 2026?

  1. In August 2026, DAZN overtook F1 TV to rank 4th among sports streaming services in New Zealand, at 3.7%.

  2. In August 2026, Sky Sport Now gained estimated Share of Search among sports streaming services in New Zealand, from 50.6% to 55.8%.

  3. In August 2026, Sky Go gained estimated Share of Search among sports streaming services in New Zealand, from 30.8% to 33.8%.

  4. In August 2026, Rugby Pass TV lost estimated Share of Search among sports streaming services in New Zealand, from 13.2% to 4.3%.

  5. In August 2026, F1 TV lost estimated Share of Search among sports streaming services in New Zealand, from 4% to 2.3%.

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