Brandwave

DAZN vs F1 TV:Which is more popular by branded search in New Zealand?

In August 2026, DAZN had more branded searches than F1 TV among sports streaming services in New Zealand. DAZN was estimated to have 7.8K branded searches compared to F1 TV’s 4.8K, and held a 3.7% Share of Search versus F1 TV’s 2.3%.

Share of Search among sports streaming services in New Zealand in August 2026Which is more popular in search, DAZN or F1 TV?
DAZN3.7%7.8K searches
vs
F1 TV2.3%4.8K searches

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Which is more popular in search, DAZN or F1 TV?

Compare the sports streaming services New Zealand fans watch on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DAZN and F1 TV among sports streaming services in New Zealand, by month

Share of Search by month for DAZN, F1 TV. The figures are in the table below the chart.

View monthly share of search table
MonthSky Sport NowSky GoRugby Pass TVDAZNF1 TV
Oct 202543.8%45%0.23%4.6%6.3%
Nov 202544%44.7%0.62%4.5%6.2%
Dec 202540.2%49.4%0.41%5.2%4.9%
Jan 202642.1%50.4%0.46%5.1%2%
Feb 202646.6%46.3%0.49%2.9%3.7%
Mar 202634%39.5%0.96%3.4%22.2%
Apr 202647.2%46.2%1%4%1.6%
May 202645%40.9%0.71%5.6%7.8%
Jun 202649.9%38.9%2%3%6.2%
Jul 202650.6%30.8%13.2%1.5%4%
Aug 202655.8%33.8%4.3%3.7%2.3%
Sep 2026—————

How has the DAZN and F1 TV comparison changed over the last 12 months?

  • The lead changed hands 5 times in the 11 months ending August 2026: DAZN took it in December 2025, F1 TV took it in February 2026, DAZN took it in April 2026, F1 TV took it in May 2026, DAZN took it in August 2026.
  • Across the 11 months ending August 2026, DAZN’s estimated Share of Search among sports streaming services in New Zealand moved from 4.6% to 3.7%, and its estimated monthly branded searches moved from 8.5K to 7.8K.
  • Across the 11 months ending August 2026, F1 TV’s estimated Share of Search among sports streaming services in New Zealand moved from 6.3% to 2.3%, and its estimated monthly branded searches moved from 11.5K to 4.8K.

How did search popularity change for New Zealand sports streaming services in August 2026?

  1. In August 2026, DAZN overtook F1 TV to rank 4th among sports streaming services in New Zealand, at 3.7%.

  2. In August 2026, F1 TV lost estimated Share of Search among sports streaming services in New Zealand, from 4% to 2.3%.

How each brand is measured

Brandwave collects information about searches that people make online using DAZN’s and F1 TV’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DAZN

14 branded search terms

  • dazn
  • dazn clm
  • dazn live sport
  • dazn near me
  • dazn new zealand
  • dazn nfl
  • dazn nz
  • dazn online
  • dazn sport
  • dazn sport streaming
  • dazn stream
  • dazn tv
  • dazn uefa champions league
  • dazn you tube

F1 TV

18 branded search terms

  • f1 tv app
  • f1 tv calendar
  • f1 tv cost
  • f1 tv home
  • f1 tv live
  • f1 tv live stream
  • f1 tv new zealand
  • f1 tv nz
  • f1 tv online
  • f1 tv price
  • f1 tv pro
  • f1 tv pro live streaming
  • f1 tv pro subscription
  • f1 tv subscription
  • f1tv
  • f1tv formula1 com
  • f1tv nz
  • f1tv stream

How the Brand Demand Index is measured

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