Brandwave

How popular isF1 TV in search?

In August 2026, there were an estimated 4.8K branded searches for F1 TV in New Zealand which is down 58.3% over the last 11 months. F1 TV holds 2.3% estimated Share of Search among New Zealand sports streaming services and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Sky Sport Now55.8%
  2. Sky Go33.8%
  3. Rugby Pass TV4.3%
  4. DAZN3.7%
  5. F1 TV2.3%
F1 TV website (opens in a new tab)

Follow F1 TV and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which sports streaming services compete with F1 TV?

F1 TV against sports streaming services in New Zealand, by month

Share of Search by month for Sky Sport Now, Sky Go, Rugby Pass TV, DAZN, F1 TV. The figures are in the table below the chart.

View monthly share of search table
MonthSky Sport NowSky GoRugby Pass TVDAZNF1 TV
Oct 202543.8%45%0.23%4.6%6.3%
Nov 202544%44.7%0.62%4.5%6.2%
Dec 202540.2%49.4%0.41%5.2%4.9%
Jan 202642.1%50.4%0.46%5.1%2%
Feb 202646.6%46.3%0.49%2.9%3.7%
Mar 202634%39.5%0.96%3.4%22.2%
Apr 202647.2%46.2%1%4%1.6%
May 202645%40.9%0.71%5.6%7.8%
Jun 202649.9%38.9%2%3%6.2%
Jul 202650.6%30.8%13.2%1.5%4%
Aug 202655.8%33.8%4.3%3.7%2.3%
Sep 2026—————

  1. 1.Sky Sport Now

    55.8%

    held 1st · 116K estimated branded searches · -18.3% vs prior month · +5.2 points

  2. 2.Sky Go

    33.8%

    held 2nd · 70.1K estimated branded searches · -18.7% vs prior month · +3 points

  3. 3.Rugby Pass TV

    4.3%

    held 3rd · 9K estimated branded searches · -75.7% vs prior month · -8.8 points

  4. 4.DAZN

    3.7%

    moved from 5th to 4th · 7.8K estimated branded searches · +89.3% vs prior month · +2.3 points

  5. 5.F1 TV

    2.3%

    moved from 4th to 5th · 4.8K estimated branded searches · -57% vs prior month · -1.7 points

Compare search popularity between F1 TV and its closest rivals

How has branded search demand for F1 TV changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for F1 TV in New Zealand fell from 11.5K to 4.8K.
  • Across the 11 months ending August 2026, F1 TV’s estimated Share of Search among sports streaming services in New Zealand decreased from 6.3% to 2.3%.
  • Across the 11 months ending August 2026, F1 TV’s estimated Share of Search among sports streaming services in New Zealand peaked at 22.2% in March 2026 and was lowest at 1.6% in April 2026.
  • Across the 11 months ending August 2026, F1 TV fell from 3rd to 5th among sports streaming services in New Zealand.

How did search popularity change for New Zealand sports streaming services in August 2026?

  1. In August 2026, DAZN overtook F1 TV to rank 4th among sports streaming services in New Zealand, at 3.7%.

  2. In August 2026, Sky Sport Now gained estimated Share of Search among sports streaming services in New Zealand, from 50.6% to 55.8%.

  3. In August 2026, Sky Go gained estimated Share of Search among sports streaming services in New Zealand, from 30.8% to 33.8%.

  4. In August 2026, Rugby Pass TV lost estimated Share of Search among sports streaming services in New Zealand, from 13.2% to 4.3%.

  5. In August 2026, F1 TV lost estimated Share of Search among sports streaming services in New Zealand, from 4% to 2.3%.

How is F1 TV measured?

Brandwave collects information about searches that people make online using F1 TV’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

18 branded search terms

  • f1 tv app
  • f1 tv calendar
  • f1 tv cost
  • f1 tv home
  • f1 tv live
  • f1 tv live stream
  • f1 tv new zealand
  • f1 tv nz
  • f1 tv online
  • f1 tv price
  • f1 tv pro
  • f1 tv pro live streaming
  • f1 tv pro subscription
  • f1 tv subscription
  • f1tv
  • f1tv formula1 com
  • f1tv nz
  • f1tv stream

Do you work for F1 TV? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is F1 TV your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record