Brandwave

How popular isNeon in search?

In August 2026, there were an estimated 20.8K branded searches for Neon in New Zealand which held steady over the last 11 months. Neon holds 1.6% estimated Share of Search among New Zealand TV and streaming services and is ranked 10th of 10 competitors for search popularity.

Share of Search, August 2026
  1. Netflix22.9%
  2. TVNZ+22%
  3. Sky13.5%
  4. Disney+10%
  5. Sky Sport Now9.2%
  6. Prime Video8.7%
  7. Sky Go5.5%
  8. ThreeNow4.8%
  9. Māori+1.7%
  10. Neon1.6%
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Which TV and streaming services compete with Neon?

Neon against TV and streaming services in New Zealand, by month

Share of Search by month for Netflix, TVNZ+, Sky, Disney+, Sky Sport Now, Prime Video, Sky Go, ThreeNow, Neon. The figures are in the table below the chart.

View monthly share of search table
MonthNetflixTVNZ+SkyDisney+Sky Sport NowPrime VideoSky GoThreeNowMāori+Neon
Oct 202526.9%23.5%13.5%9.1%6.3%7.5%6.5%3.8%1.2%1.7%
Nov 202524.2%25.4%14%8.6%5.6%6.9%5.7%5%3.1%1.5%
Dec 202530.1%26.6%11%10%3.2%8.3%3.9%4.2%0.8%2%
Jan 202628.5%24.9%11.6%9.5%3.9%8.6%4.6%4.9%1.4%2.2%
Feb 202624.3%23.2%15%7.8%5.9%7%5.8%6.9%2.1%1.9%
Mar 202626.4%21.5%12.9%8.6%5.5%6.6%6.4%6.3%3.5%2.4%
Apr 202622.1%26.3%11.6%8.7%6.5%8%6.4%5.5%2.3%2.6%
May 202621.7%25.7%12.8%8.5%6.9%9.1%6.3%3.7%2.3%3.1%
Jun 202615.9%43.5%9.9%6.5%6%7%4.7%2.7%1.7%2%
Jul 202617.9%33.9%11.2%8%8.8%7.1%5.4%3.8%2.3%1.6%
Aug 202622.9%22%13.5%10%9.2%8.7%5.5%4.8%1.7%1.6%
Sep 2026——————————

  1. 1.Netflix

    22.9%

    moved from 2nd to 1st · 289K estimated branded searches · +0.17% vs prior month · +4.9 points

  2. 2.TVNZ+

    22%

    moved from 1st to 2nd · 279K estimated branded searches · -48.9% vs prior month · -11.9 points

  3. 3.Sky

    13.5%

    held 3rd · 171K estimated branded searches · -5.1% vs prior month · +2.3 points

  4. 4.Disney+

    10%

    moved from 5th to 4th · 127K estimated branded searches · -2.1% vs prior month · +2 points

  5. 5.Sky Sport Now

    9.2%

    moved from 4th to 5th · 116K estimated branded searches · -18.3% vs prior month · +0.4 points

  6. 6.Prime Video

    8.7%

    held 6th · 110K estimated branded searches · -3.4% vs prior month · +1.6 points

  7. 7.Sky Go

    5.5%

    held 7th · 70.1K estimated branded searches · -18.7% vs prior month · +0.2 points

  8. 8.ThreeNow

    4.8%

    held 8th · 61.1K estimated branded searches · -0.71% vs prior month · +1 points

  9. 9.Māori+

    1.7%

    held 9th · 21.1K estimated branded searches · -42.7% vs prior month · -0.6 points

  10. 10.Neon

    1.6%

    held 10th · 20.8K estimated branded searches · -19.6% vs prior month · 0 points

Compare search popularity between Neon and its closest rivals

How has branded search demand for Neon changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Neon in New Zealand held steady, from 21.1K to 20.8K.
  • Across the 11 months ending August 2026, Neon’s estimated Share of Search among TV and streaming services in New Zealand peaked at 3.1% in May 2026 and was lowest at 1.5% in November 2025.
  • Across the 11 months ending August 2026, Neon fell from 9th to 10th among TV and streaming services in New Zealand.

How did search popularity change for New Zealand TV and streaming services in August 2026?

  1. In August 2026, Netflix overtook TVNZ+ to take the highest estimated Share of Search among TV and streaming services in New Zealand, at 22.9%.

  2. In August 2026, Disney+ overtook Sky Sport Now to rank 4th among TV and streaming services in New Zealand, at 10%.

  3. In August 2026, Sky gained estimated Share of Search among TV and streaming services in New Zealand, from 11.2% to 13.5%.

  4. In August 2026, Prime Video gained estimated Share of Search among TV and streaming services in New Zealand, from 7.1% to 8.7%.

  5. In August 2026, ThreeNow gained estimated Share of Search among TV and streaming services in New Zealand, from 3.8% to 4.8%.

  6. In August 2026, TVNZ+ lost estimated Share of Search among TV and streaming services in New Zealand, from 33.9% to 22%.

How is Neon measured?

Brandwave collects information about searches that people make online using Neon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • neon new zealand
  • neon nz
  • neon on tv
  • neon streamer
  • neon streaming
  • neon subscription
  • neon subscription nz
  • neon television
  • Neon TV
  • neon tv new zealand
  • neon tv nz
  • neon tv subscription

How the Brand Demand Index is measured

Who owns Neon?

Neon is owned by Sky. Brandwave also tracks Sky, Sky Go, Sky Sport Now and ThreeNow, owned by the same company, in New Zealand.

Do you work for Neon? To request corrections or removal please contact us via our support page and we will be happy to assist.

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