Brandwave

Māori+ vs Neon:Which is more popular by branded search in New Zealand?

In August 2026, Māori+ and Neon were level on Share of Search among TV and streaming services in New Zealand, with an estimated 21.1K versus 20.8K branded searches, at 1.7% and 1.6% estimated Share of Search.

Share of Search among TV and streaming services in New Zealand in August 2026Which is more popular in search, Māori+ or Neon?
Māori+1.7%21.1K searches
vs
Neon1.6%20.8K searches

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Which is more popular in search, Māori+ or Neon?

Compare television broadcasters and video streaming services competing for New Zealand viewers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Māori+ and Neon among TV and streaming services in New Zealand, by month

Share of Search by month for Māori+, Neon. The figures are in the table below the chart.

View monthly share of search table
MonthNetflixTVNZ+SkyDisney+Sky Sport NowPrime VideoSky GoThreeNowMāori+Neon
Oct 202526.9%23.5%13.5%9.1%6.3%7.5%6.5%3.8%1.2%1.7%
Nov 202524.2%25.4%14%8.6%5.6%6.9%5.7%5%3.1%1.5%
Dec 202530.1%26.6%11%10%3.2%8.3%3.9%4.2%0.8%2%
Jan 202628.5%24.9%11.6%9.5%3.9%8.6%4.6%4.9%1.4%2.2%
Feb 202624.3%23.2%15%7.8%5.9%7%5.8%6.9%2.1%1.9%
Mar 202626.4%21.5%12.9%8.6%5.5%6.6%6.4%6.3%3.5%2.4%
Apr 202622.1%26.3%11.6%8.7%6.5%8%6.4%5.5%2.3%2.6%
May 202621.7%25.7%12.8%8.5%6.9%9.1%6.3%3.7%2.3%3.1%
Jun 202615.9%43.5%9.9%6.5%6%7%4.7%2.7%1.7%2%
Jul 202617.9%33.9%11.2%8%8.8%7.1%5.4%3.8%2.3%1.6%
Aug 202622.9%22%13.5%10%9.2%8.7%5.5%4.8%1.7%1.6%
Sep 2026——————————

How has the Māori+ and Neon comparison changed over the last 12 months?

  • The lead changed hands 5 times in the 11 months ending August 2026: Māori+ took it in November 2025, Neon took it in December 2025, Māori+ took it in February 2026, Neon took it in April 2026, Māori+ took it in July 2026.
  • Across the 11 months ending August 2026, Māori+’s estimated Share of Search among TV and streaming services in New Zealand moved from 1.2% to 1.7%, and its estimated monthly branded searches moved from 15K to 21.1K.
  • Across the 11 months ending August 2026, Neon’s estimated Share of Search among TV and streaming services in New Zealand moved from 1.7% to 1.6%, and its estimated monthly branded searches moved from 21.1K to 20.8K.

How did search popularity change for New Zealand TV and streaming services in August 2026?

  1. In August 2026, Māori+ lost estimated Share of Search among TV and streaming services in New Zealand, from 2.3% to 1.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Māori+’s and Neon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Māori+

4 branded search terms

  • Māori Plus
  • maori television
  • Māori TV
  • Whakaata Māori

Neon

12 branded search terms

  • neon new zealand
  • neon nz
  • neon on tv
  • neon streamer
  • neon streaming
  • neon subscription
  • neon subscription nz
  • neon television
  • Neon TV
  • neon tv new zealand
  • neon tv nz
  • neon tv subscription

How the Brand Demand Index is measured

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