Netflix vs TVNZ+:Which is more popular by branded search in New Zealand?
In August 2026, Netflix had more branded searches than TVNZ+ among TV and streaming services in New Zealand. Netflix was estimated to have 289K branded searches compared to TVNZ+’s 279K, and held a 22.9% Share of Search versus TVNZ+’s 22%.
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Which is more popular in search, Netflix or TVNZ+?
Compare television broadcasters and video streaming services competing for New Zealand viewers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Netflix, TVNZ+. The figures are in the table below the chart.
View monthly share of search table
| Month | Netflix | TVNZ+ | Sky | Disney+ | Sky Sport Now | Prime Video | Sky Go | ThreeNow | Māori+ | Neon |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.9% | 23.5% | 13.5% | 9.1% | 6.3% | 7.5% | 6.5% | 3.8% | 1.2% | 1.7% |
| Nov 2025 | 24.2% | 25.4% | 14% | 8.6% | 5.6% | 6.9% | 5.7% | 5% | 3.1% | 1.5% |
| Dec 2025 | 30.1% | 26.6% | 11% | 10% | 3.2% | 8.3% | 3.9% | 4.2% | 0.8% | 2% |
| Jan 2026 | 28.5% | 24.9% | 11.6% | 9.5% | 3.9% | 8.6% | 4.6% | 4.9% | 1.4% | 2.2% |
| Feb 2026 | 24.3% | 23.2% | 15% | 7.8% | 5.9% | 7% | 5.8% | 6.9% | 2.1% | 1.9% |
| Mar 2026 | 26.4% | 21.5% | 12.9% | 8.6% | 5.5% | 6.6% | 6.4% | 6.3% | 3.5% | 2.4% |
| Apr 2026 | 22.1% | 26.3% | 11.6% | 8.7% | 6.5% | 8% | 6.4% | 5.5% | 2.3% | 2.6% |
| May 2026 | 21.7% | 25.7% | 12.8% | 8.5% | 6.9% | 9.1% | 6.3% | 3.7% | 2.3% | 3.1% |
| Jun 2026 | 15.9% | 43.5% | 9.9% | 6.5% | 6% | 7% | 4.7% | 2.7% | 1.7% | 2% |
| Jul 2026 | 17.9% | 33.9% | 11.2% | 8% | 8.8% | 7.1% | 5.4% | 3.8% | 2.3% | 1.6% |
| Aug 2026 | 22.9% | 22% | 13.5% | 10% | 9.2% | 8.7% | 5.5% | 4.8% | 1.7% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Netflix and TVNZ+ comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: TVNZ+ took it in November 2025, Netflix took it in December 2025, TVNZ+ took it in April 2026, Netflix took it in August 2026.
- Across the 11 months ending August 2026, Netflix’s estimated Share of Search among TV and streaming services in New Zealand moved from 26.9% to 22.9%, and its estimated monthly branded searches moved from 344K to 289K.
- Across the 11 months ending August 2026, TVNZ+’s estimated Share of Search among TV and streaming services in New Zealand moved from 23.5% to 22%, and its estimated monthly branded searches moved from 301K to 279K.
How did search popularity change for New Zealand TV and streaming services in August 2026?
2 changes
In August 2026, Netflix overtook TVNZ+ to take the highest estimated Share of Search among TV and streaming services in New Zealand, at 22.9%.
In August 2026, TVNZ+ lost estimated Share of Search among TV and streaming services in New Zealand, from 33.9% to 22%.
How each brand is measured
Brandwave collects information about searches that people make online using Netflix’s and TVNZ+’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Netflix
5 branded search terms
- Netflix
- netflix new zealand
- netflix nz
- netflix subscribers
- netflix subscription
TVNZ+
30 branded search terms
- tv guide tvnz
- tv one
- TVNZ
- tvnz 1
- tvnz 2
- tvnz app
- tvnz breakfast
- tvnz co nz
- tvnz duke
- tvnz fifa world cup
- tvnz freeview
- tvnz freeview guide
- tvnz guide
- tvnz guide freeview
- tvnz guide nz
- tvnz live
- tvnz new zealand
- tvnz nz
- tvnz on demand
- tvnz ondemand
- tvnz one
- tvnz one on demand
- tvnz passes
- tvnz plus
- tvnz series
- tvnz tv guide
- tvnz world cup
- tvnz world cup pass
- TVNZ+
- tvnz+ app
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.