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TV and streaming services in New Zealand:Which brands are most popular in search?

In August 2026, Netflix was the most searched among TV and streaming services in New Zealand, with an estimated 289K branded searches and 22.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Netflix22.9%
  2. TVNZ+22%
  3. Sky13.5%
  4. Disney+10%
  5. Sky Sport Now9.2%
  6. Prime Video8.7%
  7. Sky Go5.5%
  8. ThreeNow4.8%
  9. Māori+1.7%
  10. Neon1.6%

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Share of SearchLeaderboard

Compare television broadcasters and video streaming services competing for New Zealand viewers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among TV and streaming services in New Zealand, by month

Share of Search by month for Netflix, TVNZ+, Sky, Disney+, Sky Sport Now, Prime Video, Sky Go, ThreeNow. The figures are in the table below the chart.

View monthly share of search table
MonthNetflixTVNZ+SkyDisney+Sky Sport NowPrime VideoSky GoThreeNowMāori+Neon
Oct 202526.9%23.5%13.5%9.1%6.3%7.5%6.5%3.8%1.2%1.7%
Nov 202524.2%25.4%14%8.6%5.6%6.9%5.7%5%3.1%1.5%
Dec 202530.1%26.6%11%10%3.2%8.3%3.9%4.2%0.8%2%
Jan 202628.5%24.9%11.6%9.5%3.9%8.6%4.6%4.9%1.4%2.2%
Feb 202624.3%23.2%15%7.8%5.9%7%5.8%6.9%2.1%1.9%
Mar 202626.4%21.5%12.9%8.6%5.5%6.6%6.4%6.3%3.5%2.4%
Apr 202622.1%26.3%11.6%8.7%6.5%8%6.4%5.5%2.3%2.6%
May 202621.7%25.7%12.8%8.5%6.9%9.1%6.3%3.7%2.3%3.1%
Jun 202615.9%43.5%9.9%6.5%6%7%4.7%2.7%1.7%2%
Jul 202617.9%33.9%11.2%8%8.8%7.1%5.4%3.8%2.3%1.6%
Aug 202622.9%22%13.5%10%9.2%8.7%5.5%4.8%1.7%1.6%
Sep 2026——————————

This month’s ranking, August 2026

  1. 1.Netflix

    22.9%

    moved from 2nd to 1st · 289K estimated branded searches · +0.17% vs prior month · +4.9 points

  2. 2.TVNZ+

    22%

    moved from 1st to 2nd · 279K estimated branded searches · -48.9% vs prior month · -11.9 points

  3. 3.Sky

    13.5%

    held 3rd · 171K estimated branded searches · -5.1% vs prior month · +2.3 points

  4. 4.Disney+

    10%

    moved from 5th to 4th · 127K estimated branded searches · -2.1% vs prior month · +2 points

  5. 5.Sky Sport Now

    9.2%

    moved from 4th to 5th · 116K estimated branded searches · -18.3% vs prior month · +0.4 points

  6. 6.Prime Video

    8.7%

    held 6th · 110K estimated branded searches · -3.4% vs prior month · +1.6 points

  7. 7.Sky Go

    5.5%

    held 7th · 70.1K estimated branded searches · -18.7% vs prior month · +0.2 points

  8. 8.ThreeNow

    4.8%

    held 8th · 61.1K estimated branded searches · -0.71% vs prior month · +1 points

  9. 9.Māori+

    1.7%

    held 9th · 21.1K estimated branded searches · -42.7% vs prior month · -0.6 points

  10. 10.Neon

    1.6%

    held 10th · 20.8K estimated branded searches · -19.6% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among TV and streaming services in New Zealand?

In August 2026, Netflix was the most searched among TV and streaming services in New Zealand, with an estimated 289K branded searches and 22.9% estimated Share of Search within this set. TVNZ+ is in 2nd place, 0.8 percentage points behind at 22% Share of Search.

New Zealand TV and streaming services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Netflix26.9% → 22.9%30.1%Dec 202515.9%Jun 20261st
TVNZ+23.5% → 22%43.5%Jun 202621.5%Mar 20262nd
Sky13.5%15%Feb 20269.9%Jun 20263rd
Disney+9.1% → 10%10%Aug 20266.5%Jun 20264th
Sky Sport Now6.3% → 9.2%9.2%Aug 20263.2%Dec 20257th → 5th
Prime Video7.5% → 8.7%9.1%May 20266.6%Mar 20265th → 6th
Sky Go6.5% → 5.5%6.5%Oct 20253.9%Dec 20256th → 7th
ThreeNow3.8% → 4.8%6.9%Feb 20262.7%Jun 20268th
Māori+1.2% → 1.7%3.5%Mar 20260.8%Dec 202510th → 9th
Neon1.7% → 1.6%3.1%May 20261.5%Nov 20259th → 10th

Each finding as a sentence

  • Across the 11 months ending August 2026, Netflix’s estimated Share of Search among TV and streaming services in New Zealand decreased from 26.9% to 22.9%.
  • Across the 11 months ending August 2026, TVNZ+’s estimated Share of Search among TV and streaming services in New Zealand decreased from 23.5% to 22%.
  • Across the 11 months ending August 2026, Disney+’s estimated Share of Search among TV and streaming services in New Zealand increased from 9.1% to 10%.
  • Across the 11 months ending August 2026, Sky Sport Now’s estimated Share of Search among TV and streaming services in New Zealand increased from 6.3% to 9.2%.
  • Across the 11 months ending August 2026, Prime Video’s estimated Share of Search among TV and streaming services in New Zealand increased from 7.5% to 8.7%.
  • Across the 11 months ending August 2026, Sky Go’s estimated Share of Search among TV and streaming services in New Zealand decreased from 6.5% to 5.5%.
  • Across the 11 months ending August 2026, ThreeNow’s estimated Share of Search among TV and streaming services in New Zealand increased from 3.8% to 4.8%.
  • Across the 11 months ending August 2026, Netflix’s estimated Share of Search among TV and streaming services in New Zealand peaked at 30.1% in December 2025 and was lowest at 15.9% in June 2026.
  • Across the 11 months ending August 2026, TVNZ+’s estimated Share of Search among TV and streaming services in New Zealand peaked at 43.5% in June 2026 and was lowest at 21.5% in March 2026.
  • Across the 11 months ending August 2026, Sky’s estimated Share of Search among TV and streaming services in New Zealand peaked at 15% in February 2026 and was lowest at 9.9% in June 2026.
  • Across the 11 months ending August 2026, Disney+’s estimated Share of Search among TV and streaming services in New Zealand peaked at 10% in August 2026 and was lowest at 6.5% in June 2026.
  • Across the 11 months ending August 2026, Sky Sport Now’s estimated Share of Search among TV and streaming services in New Zealand peaked at 9.2% in August 2026 and was lowest at 3.2% in December 2025.
  • Across the 11 months ending August 2026, Prime Video’s estimated Share of Search among TV and streaming services in New Zealand peaked at 9.1% in May 2026 and was lowest at 6.6% in March 2026.
  • Across the 11 months ending August 2026, Sky Go’s estimated Share of Search among TV and streaming services in New Zealand peaked at 6.5% in October 2025 and was lowest at 3.9% in December 2025.
  • Across the 11 months ending August 2026, ThreeNow’s estimated Share of Search among TV and streaming services in New Zealand peaked at 6.9% in February 2026 and was lowest at 2.7% in June 2026.
  • Across the 11 months ending August 2026, Māori+’s estimated Share of Search among TV and streaming services in New Zealand peaked at 3.5% in March 2026 and was lowest at 0.8% in December 2025.
  • Across the 11 months ending August 2026, Neon’s estimated Share of Search among TV and streaming services in New Zealand peaked at 3.1% in May 2026 and was lowest at 1.5% in November 2025.
  • Across the 11 months ending August 2026, Sky Sport Now rose from 7th to 5th among TV and streaming services in New Zealand.
  • Across the 11 months ending August 2026, Prime Video fell from 5th to 6th among TV and streaming services in New Zealand.
  • Across the 11 months ending August 2026, Sky Go fell from 6th to 7th among TV and streaming services in New Zealand.
  • Across the 11 months ending August 2026, Māori+ rose from 10th to 9th among TV and streaming services in New Zealand.
  • Across the 11 months ending August 2026, Neon fell from 9th to 10th among TV and streaming services in New Zealand.
  • Across the 11 months ending August 2026, Sky held steady: its estimated Share of Search among TV and streaming services in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand TV and streaming services in August 2026?

  1. In August 2026, Netflix overtook TVNZ+ to take the highest estimated Share of Search among TV and streaming services in New Zealand, at 22.9%.

  2. In August 2026, Disney+ overtook Sky Sport Now to rank 4th among TV and streaming services in New Zealand, at 10%.

  3. In August 2026, Sky gained estimated Share of Search among TV and streaming services in New Zealand, from 11.2% to 13.5%.

  4. In August 2026, Prime Video gained estimated Share of Search among TV and streaming services in New Zealand, from 7.1% to 8.7%.

  5. In August 2026, ThreeNow gained estimated Share of Search among TV and streaming services in New Zealand, from 3.8% to 4.8%.

  6. In August 2026, TVNZ+ lost estimated Share of Search among TV and streaming services in New Zealand, from 33.9% to 22%.

  7. In August 2026, Māori+ lost estimated Share of Search among TV and streaming services in New Zealand, from 2.3% to 1.7%.

  8. Estimated monthly branded searches for Sky Sport Now in New Zealand rose 44% over 11 measured months, from 80.5K to 116K in August 2026.

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