How popular isNetflix in search?
In August 2026, there were an estimated 289K branded searches for Netflix in New Zealand which is down 15.8% over the last 11 months. Netflix holds 22.9% estimated Share of Search among New Zealand TV and streaming services and is ranked 1st of 10 competitors for search popularity.
Netflix22.9%TVNZ+22%
Sky13.5%
Disney+10%
Sky Sport Now9.2%
Prime Video8.7%
Sky Go5.5%
ThreeNow4.8%Māori+1.7%
Neon1.6%
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Which TV and streaming services compete with Netflix?
Share of Search by month for Netflix, TVNZ+, Sky, Disney+, Sky Sport Now, Prime Video, Sky Go, ThreeNow. The figures are in the table below the chart.
View monthly share of search table
| Month | Netflix | TVNZ+ | Sky | Disney+ | Sky Sport Now | Prime Video | Sky Go | ThreeNow | Māori+ | Neon |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.9% | 23.5% | 13.5% | 9.1% | 6.3% | 7.5% | 6.5% | 3.8% | 1.2% | 1.7% |
| Nov 2025 | 24.2% | 25.4% | 14% | 8.6% | 5.6% | 6.9% | 5.7% | 5% | 3.1% | 1.5% |
| Dec 2025 | 30.1% | 26.6% | 11% | 10% | 3.2% | 8.3% | 3.9% | 4.2% | 0.8% | 2% |
| Jan 2026 | 28.5% | 24.9% | 11.6% | 9.5% | 3.9% | 8.6% | 4.6% | 4.9% | 1.4% | 2.2% |
| Feb 2026 | 24.3% | 23.2% | 15% | 7.8% | 5.9% | 7% | 5.8% | 6.9% | 2.1% | 1.9% |
| Mar 2026 | 26.4% | 21.5% | 12.9% | 8.6% | 5.5% | 6.6% | 6.4% | 6.3% | 3.5% | 2.4% |
| Apr 2026 | 22.1% | 26.3% | 11.6% | 8.7% | 6.5% | 8% | 6.4% | 5.5% | 2.3% | 2.6% |
| May 2026 | 21.7% | 25.7% | 12.8% | 8.5% | 6.9% | 9.1% | 6.3% | 3.7% | 2.3% | 3.1% |
| Jun 2026 | 15.9% | 43.5% | 9.9% | 6.5% | 6% | 7% | 4.7% | 2.7% | 1.7% | 2% |
| Jul 2026 | 17.9% | 33.9% | 11.2% | 8% | 8.8% | 7.1% | 5.4% | 3.8% | 2.3% | 1.6% |
| Aug 2026 | 22.9% | 22% | 13.5% | 10% | 9.2% | 8.7% | 5.5% | 4.8% | 1.7% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 22.9% | 289K | +0.17% | +4.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 22% | 279K | -48.9% | -11.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 13.5% | 171K | -5.1% | +2.3 points | |
| 4, moved from 5th to 4th | 10% | 127K | -2.1% | +2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 9.2% | 116K | -18.3% | +0.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 8.7% | 110K | -3.4% | +1.6 points | |
| 7, held 7th | 5.5% | 70.1K | -18.7% | +0.2 points | |
| 8, held 8th | 4.8% | 61.1K | -0.71% | +1 points | |
| 9, held 9th | 1.7% | 21.1K | -42.7% | -0.6 points | |
| 10, held 10th | 1.6% | 20.8K | -19.6% | 0 points |
1.
Netflix22.9%
moved from 2nd to 1st · 289K estimated branded searches · +0.17% vs prior month · +4.9 points
2.
22%
moved from 1st to 2nd · 279K estimated branded searches · -48.9% vs prior month · -11.9 points
3.
Sky13.5%
held 3rd · 171K estimated branded searches · -5.1% vs prior month · +2.3 points
4.
Disney+10%
moved from 5th to 4th · 127K estimated branded searches · -2.1% vs prior month · +2 points
9.2%
moved from 4th to 5th · 116K estimated branded searches · -18.3% vs prior month · +0.4 points
8.7%
held 6th · 110K estimated branded searches · -3.4% vs prior month · +1.6 points
7.
Sky Go5.5%
held 7th · 70.1K estimated branded searches · -18.7% vs prior month · +0.2 points
8.
ThreeNow4.8%
held 8th · 61.1K estimated branded searches · -0.71% vs prior month · +1 points
9.
1.7%
held 9th · 21.1K estimated branded searches · -42.7% vs prior month · -0.6 points
10.
Neon1.6%
held 10th · 20.8K estimated branded searches · -19.6% vs prior month · 0 points
Compare search popularity between Netflix and its closest rivals
How has branded search demand for Netflix changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Netflix in New Zealand fell from 344K to 289K.
- Across the 11 months ending August 2026, Netflix’s estimated Share of Search among TV and streaming services in New Zealand decreased from 26.9% to 22.9%.
- Across the 11 months ending August 2026, Netflix’s estimated Share of Search among TV and streaming services in New Zealand peaked at 30.1% in December 2025 and was lowest at 15.9% in June 2026.
How did search popularity change for New Zealand TV and streaming services in August 2026?
6 changes
In August 2026, Netflix overtook TVNZ+ to take the highest estimated Share of Search among TV and streaming services in New Zealand, at 22.9%.
In August 2026, Disney+ overtook Sky Sport Now to rank 4th among TV and streaming services in New Zealand, at 10%.
In August 2026, Sky gained estimated Share of Search among TV and streaming services in New Zealand, from 11.2% to 13.5%.
In August 2026, Prime Video gained estimated Share of Search among TV and streaming services in New Zealand, from 7.1% to 8.7%.
In August 2026, ThreeNow gained estimated Share of Search among TV and streaming services in New Zealand, from 3.8% to 4.8%.
In August 2026, TVNZ+ lost estimated Share of Search among TV and streaming services in New Zealand, from 33.9% to 22%.
How is Netflix measured?
Brandwave collects information about searches that people make online using Netflix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- Netflix
- netflix new zealand
- netflix nz
- netflix subscribers
- netflix subscription
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Is Netflix your brand?
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