Netflix vs ThreeNow:Which is more popular by branded search in New Zealand?
In August 2026, Netflix had more branded searches than ThreeNow among TV and streaming services in New Zealand. Netflix was estimated to have 289K branded searches compared to ThreeNow’s 61.1K, and held a 22.9% Share of Search versus ThreeNow’s 4.8%.
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Which is more popular in search, Netflix or ThreeNow?
Compare television broadcasters and video streaming services competing for New Zealand viewers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Netflix, ThreeNow. The figures are in the table below the chart.
View monthly share of search table
| Month | Netflix | TVNZ+ | Sky | Disney+ | Sky Sport Now | Prime Video | Sky Go | ThreeNow | Māori+ | Neon |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.9% | 23.5% | 13.5% | 9.1% | 6.3% | 7.5% | 6.5% | 3.8% | 1.2% | 1.7% |
| Nov 2025 | 24.2% | 25.4% | 14% | 8.6% | 5.6% | 6.9% | 5.7% | 5% | 3.1% | 1.5% |
| Dec 2025 | 30.1% | 26.6% | 11% | 10% | 3.2% | 8.3% | 3.9% | 4.2% | 0.8% | 2% |
| Jan 2026 | 28.5% | 24.9% | 11.6% | 9.5% | 3.9% | 8.6% | 4.6% | 4.9% | 1.4% | 2.2% |
| Feb 2026 | 24.3% | 23.2% | 15% | 7.8% | 5.9% | 7% | 5.8% | 6.9% | 2.1% | 1.9% |
| Mar 2026 | 26.4% | 21.5% | 12.9% | 8.6% | 5.5% | 6.6% | 6.4% | 6.3% | 3.5% | 2.4% |
| Apr 2026 | 22.1% | 26.3% | 11.6% | 8.7% | 6.5% | 8% | 6.4% | 5.5% | 2.3% | 2.6% |
| May 2026 | 21.7% | 25.7% | 12.8% | 8.5% | 6.9% | 9.1% | 6.3% | 3.7% | 2.3% | 3.1% |
| Jun 2026 | 15.9% | 43.5% | 9.9% | 6.5% | 6% | 7% | 4.7% | 2.7% | 1.7% | 2% |
| Jul 2026 | 17.9% | 33.9% | 11.2% | 8% | 8.8% | 7.1% | 5.4% | 3.8% | 2.3% | 1.6% |
| Aug 2026 | 22.9% | 22% | 13.5% | 10% | 9.2% | 8.7% | 5.5% | 4.8% | 1.7% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Netflix and ThreeNow comparison changed over the last 12 months?
3 findings
- Netflix was ahead of ThreeNow in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Netflix’s estimated Share of Search among TV and streaming services in New Zealand moved from 26.9% to 22.9%, and its estimated monthly branded searches moved from 344K to 289K.
- Across the 11 months ending August 2026, ThreeNow’s estimated Share of Search among TV and streaming services in New Zealand moved from 3.8% to 4.8%, and its estimated monthly branded searches moved from 48.4K to 61.1K.
How did search popularity change for New Zealand TV and streaming services in August 2026?
2 changes
In August 2026, Netflix overtook TVNZ+ to take the highest estimated Share of Search among TV and streaming services in New Zealand, at 22.9%.
In August 2026, ThreeNow gained estimated Share of Search among TV and streaming services in New Zealand, from 3.8% to 4.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Netflix’s and ThreeNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Netflix
5 branded search terms
- Netflix
- netflix new zealand
- netflix nz
- netflix subscribers
- netflix subscription
ThreeNow
20 branded search terms
- three now
- three now app
- three now nz
- three now on demand
- three now on-demand
- three now tv
- three now tv guide
- three nz
- three tv
- ThreeNow
- threenow app
- threenow nz
- threenow on demand
- threenow on-demand
- threenow tv
- threenow tv guide
- TV3
- tv3 nz
- tvnz 3
- tvnz three
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.