Rugby Pass TV vs Sky Go:Which is more popular by branded search in New Zealand?
In August 2026, Sky Go had more branded searches than Rugby Pass TV among sports streaming services in New Zealand. Sky Go was estimated to have 70.1K branded searches compared to Rugby Pass TV’s 9K, and held a 33.8% Share of Search versus Rugby Pass TV’s 4.3%.
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Which is more popular in search, Rugby Pass TV or Sky Go?
Compare the sports streaming services New Zealand fans watch on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sky Go, Rugby Pass TV. The figures are in the table below the chart.
View monthly share of search table
| Month | Sky Sport Now | Sky Go | Rugby Pass TV | DAZN | F1 TV |
|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 45% | 0.23% | 4.6% | 6.3% |
| Nov 2025 | 44% | 44.7% | 0.62% | 4.5% | 6.2% |
| Dec 2025 | 40.2% | 49.4% | 0.41% | 5.2% | 4.9% |
| Jan 2026 | 42.1% | 50.4% | 0.46% | 5.1% | 2% |
| Feb 2026 | 46.6% | 46.3% | 0.49% | 2.9% | 3.7% |
| Mar 2026 | 34% | 39.5% | 0.96% | 3.4% | 22.2% |
| Apr 2026 | 47.2% | 46.2% | 1% | 4% | 1.6% |
| May 2026 | 45% | 40.9% | 0.71% | 5.6% | 7.8% |
| Jun 2026 | 49.9% | 38.9% | 2% | 3% | 6.2% |
| Jul 2026 | 50.6% | 30.8% | 13.2% | 1.5% | 4% |
| Aug 2026 | 55.8% | 33.8% | 4.3% | 3.7% | 2.3% |
| Sep 2026 | — | — | — | — | — |
How has the Rugby Pass TV and Sky Go comparison changed over the last 12 months?
3 findings
- Sky Go was ahead of Rugby Pass TV in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rugby Pass TV’s estimated Share of Search among sports streaming services in New Zealand moved from 0.23% to 4.3%, and its estimated monthly branded searches moved from 420 to 9K.
- Across the 11 months ending August 2026, Sky Go’s estimated Share of Search among sports streaming services in New Zealand moved from 45% to 33.8%, and its estimated monthly branded searches moved from 82.7K to 70.1K.
How did search popularity change for New Zealand sports streaming services in August 2026?
2 changes
In August 2026, Sky Go gained estimated Share of Search among sports streaming services in New Zealand, from 30.8% to 33.8%.
In August 2026, Rugby Pass TV lost estimated Share of Search among sports streaming services in New Zealand, from 13.2% to 4.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Rugby Pass TV’s and Sky Go’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rugby Pass TV
3 branded search terms
- rugby pass tv
- rugbypass tv
- rugbypass tv live streaming
Sky Go
21 branded search terms
- my sky go
- Sky Go
- sky go app
- sky go app nz
- sky go cost
- sky go how much
- sky go live sport
- sky go near me
- sky go now
- sky go nz
- sky go nz app
- sky go on demand
- sky go online
- sky go sky sports
- sky go subscription
- sky go tv
- sky go tv guide
- skygo co nz
- skygo live sport
- skygo stream
- tv guide sky go
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.