How popular isRugby Pass TV in search?
In August 2026, there were an estimated 9K branded searches for Rugby Pass TV in New Zealand which is up 2035.7% over the last 11 months. Rugby Pass TV holds 4.3% estimated Share of Search among New Zealand sports streaming services and is ranked 3rd of 5 competitors for search popularity.
Sky Sport Now55.8%
Sky Go33.8%
Rugby Pass TV4.3%
DAZN3.7%
F1 TV2.3%
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Which sports streaming services compete with Rugby Pass TV?
Share of Search by month for Sky Sport Now, Sky Go, Rugby Pass TV, DAZN, F1 TV. The figures are in the table below the chart.
View monthly share of search table
| Month | Sky Sport Now | Sky Go | Rugby Pass TV | DAZN | F1 TV |
|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 45% | 0.23% | 4.6% | 6.3% |
| Nov 2025 | 44% | 44.7% | 0.62% | 4.5% | 6.2% |
| Dec 2025 | 40.2% | 49.4% | 0.41% | 5.2% | 4.9% |
| Jan 2026 | 42.1% | 50.4% | 0.46% | 5.1% | 2% |
| Feb 2026 | 46.6% | 46.3% | 0.49% | 2.9% | 3.7% |
| Mar 2026 | 34% | 39.5% | 0.96% | 3.4% | 22.2% |
| Apr 2026 | 47.2% | 46.2% | 1% | 4% | 1.6% |
| May 2026 | 45% | 40.9% | 0.71% | 5.6% | 7.8% |
| Jun 2026 | 49.9% | 38.9% | 2% | 3% | 6.2% |
| Jul 2026 | 50.6% | 30.8% | 13.2% | 1.5% | 4% |
| Aug 2026 | 55.8% | 33.8% | 4.3% | 3.7% | 2.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.8% | 116K | -18.3% | +5.2 points | |
| 2, held 2nd | 33.8% | 70.1K | -18.7% | +3 points | |
| 3, held 3rd | 4.3% | 9K | -75.7% | -8.8 points | |
| 4, moved from 5th to 4th | 3.7% | 7.8K | +89.3% | +2.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.3% | 4.8K | -57% | -1.7 pointsmoved from 4th to 5th |
55.8%
held 1st · 116K estimated branded searches · -18.3% vs prior month · +5.2 points
2.
Sky Go33.8%
held 2nd · 70.1K estimated branded searches · -18.7% vs prior month · +3 points
4.3%
held 3rd · 9K estimated branded searches · -75.7% vs prior month · -8.8 points
4.
DAZN3.7%
moved from 5th to 4th · 7.8K estimated branded searches · +89.3% vs prior month · +2.3 points
5.
F1 TV2.3%
moved from 4th to 5th · 4.8K estimated branded searches · -57% vs prior month · -1.7 points
Compare search popularity between Rugby Pass TV and its closest rivals
How has branded search demand for Rugby Pass TV changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Rugby Pass TV in New Zealand rose from 420 to 9K.
- Across the 11 months ending August 2026, Rugby Pass TV’s estimated Share of Search among sports streaming services in New Zealand increased from 0.23% to 4.3%.
- Across the 11 months ending August 2026, Rugby Pass TV’s estimated Share of Search among sports streaming services in New Zealand peaked at 13.2% in July 2026 and was lowest at 0.23% in October 2025.
- Across the 11 months ending August 2026, Rugby Pass TV rose from 5th to 3rd among sports streaming services in New Zealand.
How did search popularity change for New Zealand sports streaming services in August 2026?
5 changes
In August 2026, DAZN overtook F1 TV to rank 4th among sports streaming services in New Zealand, at 3.7%.
In August 2026, Sky Sport Now gained estimated Share of Search among sports streaming services in New Zealand, from 50.6% to 55.8%.
In August 2026, Sky Go gained estimated Share of Search among sports streaming services in New Zealand, from 30.8% to 33.8%.
In August 2026, Rugby Pass TV lost estimated Share of Search among sports streaming services in New Zealand, from 13.2% to 4.3%.
In August 2026, F1 TV lost estimated Share of Search among sports streaming services in New Zealand, from 4% to 2.3%.
How is Rugby Pass TV measured?
Brandwave collects information about searches that people make online using Rugby Pass TV’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- rugby pass tv
- rugbypass tv
- rugbypass tv live streaming
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