DAZN vs Rugby Pass TV:Which is more popular by branded search in New Zealand?
In August 2026, Rugby Pass TV had more branded searches than DAZN among sports streaming services in New Zealand. Rugby Pass TV was estimated to have 9K branded searches compared to DAZN’s 7.8K, and held a 4.3% Share of Search versus DAZN’s 3.7%.
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Which is more popular in search, DAZN or Rugby Pass TV?
Compare the sports streaming services New Zealand fans watch on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rugby Pass TV, DAZN. The figures are in the table below the chart.
View monthly share of search table
| Month | Sky Sport Now | Sky Go | Rugby Pass TV | DAZN | F1 TV |
|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 45% | 0.23% | 4.6% | 6.3% |
| Nov 2025 | 44% | 44.7% | 0.62% | 4.5% | 6.2% |
| Dec 2025 | 40.2% | 49.4% | 0.41% | 5.2% | 4.9% |
| Jan 2026 | 42.1% | 50.4% | 0.46% | 5.1% | 2% |
| Feb 2026 | 46.6% | 46.3% | 0.49% | 2.9% | 3.7% |
| Mar 2026 | 34% | 39.5% | 0.96% | 3.4% | 22.2% |
| Apr 2026 | 47.2% | 46.2% | 1% | 4% | 1.6% |
| May 2026 | 45% | 40.9% | 0.71% | 5.6% | 7.8% |
| Jun 2026 | 49.9% | 38.9% | 2% | 3% | 6.2% |
| Jul 2026 | 50.6% | 30.8% | 13.2% | 1.5% | 4% |
| Aug 2026 | 55.8% | 33.8% | 4.3% | 3.7% | 2.3% |
| Sep 2026 | — | — | — | — | — |
How has the DAZN and Rugby Pass TV comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Rugby Pass TV took it in July 2026.
- Across the 11 months ending August 2026, DAZN’s estimated Share of Search among sports streaming services in New Zealand moved from 4.6% to 3.7%, and its estimated monthly branded searches moved from 8.5K to 7.8K.
- Across the 11 months ending August 2026, Rugby Pass TV’s estimated Share of Search among sports streaming services in New Zealand moved from 0.23% to 4.3%, and its estimated monthly branded searches moved from 420 to 9K.
How did search popularity change for New Zealand sports streaming services in August 2026?
2 changes
In August 2026, DAZN overtook F1 TV to rank 4th among sports streaming services in New Zealand, at 3.7%.
In August 2026, Rugby Pass TV lost estimated Share of Search among sports streaming services in New Zealand, from 13.2% to 4.3%.
How each brand is measured
Brandwave collects information about searches that people make online using DAZN’s and Rugby Pass TV’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DAZN
14 branded search terms
- dazn
- dazn clm
- dazn live sport
- dazn near me
- dazn new zealand
- dazn nfl
- dazn nz
- dazn online
- dazn sport
- dazn sport streaming
- dazn stream
- dazn tv
- dazn uefa champions league
- dazn you tube
Rugby Pass TV
3 branded search terms
- rugby pass tv
- rugbypass tv
- rugbypass tv live streaming
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.