Rugby Pass TV vs Sky Sport Now:Which is more popular by branded search in New Zealand?
In August 2026, Sky Sport Now had more branded searches than Rugby Pass TV among sports streaming services in New Zealand. Sky Sport Now was estimated to have 116K branded searches compared to Rugby Pass TV’s 9K, and held a 55.8% Share of Search versus Rugby Pass TV’s 4.3%.
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Which is more popular in search, Rugby Pass TV or Sky Sport Now?
Compare the sports streaming services New Zealand fans watch on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sky Sport Now, Rugby Pass TV. The figures are in the table below the chart.
View monthly share of search table
| Month | Sky Sport Now | Sky Go | Rugby Pass TV | DAZN | F1 TV |
|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 45% | 0.23% | 4.6% | 6.3% |
| Nov 2025 | 44% | 44.7% | 0.62% | 4.5% | 6.2% |
| Dec 2025 | 40.2% | 49.4% | 0.41% | 5.2% | 4.9% |
| Jan 2026 | 42.1% | 50.4% | 0.46% | 5.1% | 2% |
| Feb 2026 | 46.6% | 46.3% | 0.49% | 2.9% | 3.7% |
| Mar 2026 | 34% | 39.5% | 0.96% | 3.4% | 22.2% |
| Apr 2026 | 47.2% | 46.2% | 1% | 4% | 1.6% |
| May 2026 | 45% | 40.9% | 0.71% | 5.6% | 7.8% |
| Jun 2026 | 49.9% | 38.9% | 2% | 3% | 6.2% |
| Jul 2026 | 50.6% | 30.8% | 13.2% | 1.5% | 4% |
| Aug 2026 | 55.8% | 33.8% | 4.3% | 3.7% | 2.3% |
| Sep 2026 | — | — | — | — | — |
How has the Rugby Pass TV and Sky Sport Now comparison changed over the last 12 months?
3 findings
- Sky Sport Now was ahead of Rugby Pass TV in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rugby Pass TV’s estimated Share of Search among sports streaming services in New Zealand moved from 0.23% to 4.3%, and its estimated monthly branded searches moved from 420 to 9K.
- Across the 11 months ending August 2026, Sky Sport Now’s estimated Share of Search among sports streaming services in New Zealand moved from 43.8% to 55.8%, and its estimated monthly branded searches moved from 80.5K to 116K.
How did search popularity change for New Zealand sports streaming services in August 2026?
2 changes
In August 2026, Sky Sport Now gained estimated Share of Search among sports streaming services in New Zealand, from 50.6% to 55.8%.
In August 2026, Rugby Pass TV lost estimated Share of Search among sports streaming services in New Zealand, from 13.2% to 4.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Rugby Pass TV’s and Sky Sport Now’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rugby Pass TV
3 branded search terms
- rugby pass tv
- rugbypass tv
- rugbypass tv live streaming
Sky Sport Now
31 branded search terms
- contact sky sport now
- my sky sport now
- Sky Sport Now
- sky sport now all blacks
- sky sport now app
- sky sport now contact
- sky sport now cost
- sky sport now day pass
- sky sport now deal
- sky sport now discount
- sky sport now free trial
- sky sport now guide
- sky sport now issues
- sky sport now live stream
- sky sport now month pass
- sky sport now new zealand
- sky sport now nz
- sky sport now pass
- sky sport now pay per view
- sky sport now plans
- sky sport now price
- sky sport now rugby
- sky sport now schedule
- sky sport now subscription
- sky sport now trial
- sky sport now tv guide
- sky sport now ufc
- sky sport now website
- sky sports now
- skysportnow co nz
- www sky sport now
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.