Prime Video vs Sky Sport Now:Which is more popular by branded search in New Zealand?
In August 2026, Prime Video and Sky Sport Now were level on Share of Search among TV and streaming services in New Zealand, with an estimated 110K versus 116K branded searches, at 8.7% and 9.2% estimated Share of Search.
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Which is more popular in search, Prime Video or Sky Sport Now?
Compare television broadcasters and video streaming services competing for New Zealand viewers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sky Sport Now, Prime Video. The figures are in the table below the chart.
View monthly share of search table
| Month | Netflix | TVNZ+ | Sky | Disney+ | Sky Sport Now | Prime Video | Sky Go | ThreeNow | Māori+ | Neon |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.9% | 23.5% | 13.5% | 9.1% | 6.3% | 7.5% | 6.5% | 3.8% | 1.2% | 1.7% |
| Nov 2025 | 24.2% | 25.4% | 14% | 8.6% | 5.6% | 6.9% | 5.7% | 5% | 3.1% | 1.5% |
| Dec 2025 | 30.1% | 26.6% | 11% | 10% | 3.2% | 8.3% | 3.9% | 4.2% | 0.8% | 2% |
| Jan 2026 | 28.5% | 24.9% | 11.6% | 9.5% | 3.9% | 8.6% | 4.6% | 4.9% | 1.4% | 2.2% |
| Feb 2026 | 24.3% | 23.2% | 15% | 7.8% | 5.9% | 7% | 5.8% | 6.9% | 2.1% | 1.9% |
| Mar 2026 | 26.4% | 21.5% | 12.9% | 8.6% | 5.5% | 6.6% | 6.4% | 6.3% | 3.5% | 2.4% |
| Apr 2026 | 22.1% | 26.3% | 11.6% | 8.7% | 6.5% | 8% | 6.4% | 5.5% | 2.3% | 2.6% |
| May 2026 | 21.7% | 25.7% | 12.8% | 8.5% | 6.9% | 9.1% | 6.3% | 3.7% | 2.3% | 3.1% |
| Jun 2026 | 15.9% | 43.5% | 9.9% | 6.5% | 6% | 7% | 4.7% | 2.7% | 1.7% | 2% |
| Jul 2026 | 17.9% | 33.9% | 11.2% | 8% | 8.8% | 7.1% | 5.4% | 3.8% | 2.3% | 1.6% |
| Aug 2026 | 22.9% | 22% | 13.5% | 10% | 9.2% | 8.7% | 5.5% | 4.8% | 1.7% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Prime Video and Sky Sport Now comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Sky Sport Now took it in July 2026.
- Across the 11 months ending August 2026, Prime Video’s estimated Share of Search among TV and streaming services in New Zealand moved from 7.5% to 8.7%, and its estimated monthly branded searches moved from 96.5K to 110K.
- Across the 11 months ending August 2026, Sky Sport Now’s estimated Share of Search among TV and streaming services in New Zealand moved from 6.3% to 9.2%, and its estimated monthly branded searches moved from 80.5K to 116K.
How did search popularity change for New Zealand TV and streaming services in August 2026?
3 changes
In August 2026, Disney+ overtook Sky Sport Now to rank 4th among TV and streaming services in New Zealand, at 10%.
In August 2026, Prime Video gained estimated Share of Search among TV and streaming services in New Zealand, from 7.1% to 8.7%.
Estimated monthly branded searches for Sky Sport Now in New Zealand rose 44% over 11 measured months, from 80.5K to 116K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Prime Video’s and Sky Sport Now’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Prime Video
11 branded search terms
- amazon prime instant video
- Amazon Prime Video
- amazon prime video new zealand
- amazon prime video nz
- Prime Video
- prime video and amazon prime
- prime video new zealand
- prime video nz
- prime video nz subscription
- prime video subscription
- prime video subscription nz
Sky Sport Now
31 branded search terms
- contact sky sport now
- my sky sport now
- Sky Sport Now
- sky sport now all blacks
- sky sport now app
- sky sport now contact
- sky sport now cost
- sky sport now day pass
- sky sport now deal
- sky sport now discount
- sky sport now free trial
- sky sport now guide
- sky sport now issues
- sky sport now live stream
- sky sport now month pass
- sky sport now new zealand
- sky sport now nz
- sky sport now pass
- sky sport now pay per view
- sky sport now plans
- sky sport now price
- sky sport now rugby
- sky sport now schedule
- sky sport now subscription
- sky sport now trial
- sky sport now tv guide
- sky sport now ufc
- sky sport now website
- sky sports now
- skysportnow co nz
- www sky sport now
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.