Māori+ vs Prime Video:Which is more popular by branded search in New Zealand?
In August 2026, Prime Video had more branded searches than Māori+ among TV and streaming services in New Zealand. Prime Video was estimated to have 110K branded searches compared to Māori+’s 21.1K, and held an 8.7% Share of Search versus Māori+’s 1.7%.
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Which is more popular in search, Māori+ or Prime Video?
Compare television broadcasters and video streaming services competing for New Zealand viewers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Prime Video, Māori+. The figures are in the table below the chart.
View monthly share of search table
| Month | Netflix | TVNZ+ | Sky | Disney+ | Sky Sport Now | Prime Video | Sky Go | ThreeNow | Māori+ | Neon |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.9% | 23.5% | 13.5% | 9.1% | 6.3% | 7.5% | 6.5% | 3.8% | 1.2% | 1.7% |
| Nov 2025 | 24.2% | 25.4% | 14% | 8.6% | 5.6% | 6.9% | 5.7% | 5% | 3.1% | 1.5% |
| Dec 2025 | 30.1% | 26.6% | 11% | 10% | 3.2% | 8.3% | 3.9% | 4.2% | 0.8% | 2% |
| Jan 2026 | 28.5% | 24.9% | 11.6% | 9.5% | 3.9% | 8.6% | 4.6% | 4.9% | 1.4% | 2.2% |
| Feb 2026 | 24.3% | 23.2% | 15% | 7.8% | 5.9% | 7% | 5.8% | 6.9% | 2.1% | 1.9% |
| Mar 2026 | 26.4% | 21.5% | 12.9% | 8.6% | 5.5% | 6.6% | 6.4% | 6.3% | 3.5% | 2.4% |
| Apr 2026 | 22.1% | 26.3% | 11.6% | 8.7% | 6.5% | 8% | 6.4% | 5.5% | 2.3% | 2.6% |
| May 2026 | 21.7% | 25.7% | 12.8% | 8.5% | 6.9% | 9.1% | 6.3% | 3.7% | 2.3% | 3.1% |
| Jun 2026 | 15.9% | 43.5% | 9.9% | 6.5% | 6% | 7% | 4.7% | 2.7% | 1.7% | 2% |
| Jul 2026 | 17.9% | 33.9% | 11.2% | 8% | 8.8% | 7.1% | 5.4% | 3.8% | 2.3% | 1.6% |
| Aug 2026 | 22.9% | 22% | 13.5% | 10% | 9.2% | 8.7% | 5.5% | 4.8% | 1.7% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Māori+ and Prime Video comparison changed over the last 12 months?
3 findings
- Prime Video was ahead of Māori+ in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Māori+’s estimated Share of Search among TV and streaming services in New Zealand moved from 1.2% to 1.7%, and its estimated monthly branded searches moved from 15K to 21.1K.
- Across the 11 months ending August 2026, Prime Video’s estimated Share of Search among TV and streaming services in New Zealand moved from 7.5% to 8.7%, and its estimated monthly branded searches moved from 96.5K to 110K.
How did search popularity change for New Zealand TV and streaming services in August 2026?
2 changes
In August 2026, Prime Video gained estimated Share of Search among TV and streaming services in New Zealand, from 7.1% to 8.7%.
In August 2026, Māori+ lost estimated Share of Search among TV and streaming services in New Zealand, from 2.3% to 1.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Māori+’s and Prime Video’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Māori+
4 branded search terms
- Māori Plus
- maori television
- Māori TV
- Whakaata Māori
Prime Video
11 branded search terms
- amazon prime instant video
- Amazon Prime Video
- amazon prime video new zealand
- amazon prime video nz
- Prime Video
- prime video and amazon prime
- prime video new zealand
- prime video nz
- prime video nz subscription
- prime video subscription
- prime video subscription nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.