Brandwave

Prime Video vs Sky:Which is more popular by branded search in New Zealand?

In August 2026, Sky had more branded searches than Prime Video among TV and streaming services in New Zealand. Sky was estimated to have 171K branded searches compared to Prime Video’s 110K, and held a 13.5% Share of Search versus Prime Video’s 8.7%.

Share of Search among TV and streaming services in New Zealand in August 2026Which is more popular in search, Prime Video or Sky?
Prime Video8.7%110K searches
vs
Sky13.5%171K searches
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Which is more popular in search, Prime Video or Sky?

Compare television broadcasters and video streaming services competing for New Zealand viewers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Prime Video and Sky among TV and streaming services in New Zealand, by month

Share of Search by month for Sky, Prime Video. The figures are in the table below the chart.

View monthly share of search table
MonthNetflixTVNZ+SkyDisney+Sky Sport NowPrime VideoSky GoThreeNowMāori+Neon
Oct 202526.9%23.5%13.5%9.1%6.3%7.5%6.5%3.8%1.2%1.7%
Nov 202524.2%25.4%14%8.6%5.6%6.9%5.7%5%3.1%1.5%
Dec 202530.1%26.6%11%10%3.2%8.3%3.9%4.2%0.8%2%
Jan 202628.5%24.9%11.6%9.5%3.9%8.6%4.6%4.9%1.4%2.2%
Feb 202624.3%23.2%15%7.8%5.9%7%5.8%6.9%2.1%1.9%
Mar 202626.4%21.5%12.9%8.6%5.5%6.6%6.4%6.3%3.5%2.4%
Apr 202622.1%26.3%11.6%8.7%6.5%8%6.4%5.5%2.3%2.6%
May 202621.7%25.7%12.8%8.5%6.9%9.1%6.3%3.7%2.3%3.1%
Jun 202615.9%43.5%9.9%6.5%6%7%4.7%2.7%1.7%2%
Jul 202617.9%33.9%11.2%8%8.8%7.1%5.4%3.8%2.3%1.6%
Aug 202622.9%22%13.5%10%9.2%8.7%5.5%4.8%1.7%1.6%
Sep 2026——————————

How has the Prime Video and Sky comparison changed over the last 12 months?

How did search popularity change for New Zealand TV and streaming services in August 2026?

  1. In August 2026, Sky gained estimated Share of Search among TV and streaming services in New Zealand, from 11.2% to 13.5%.

  2. In August 2026, Prime Video gained estimated Share of Search among TV and streaming services in New Zealand, from 7.1% to 8.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Prime Video’s and Sky’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Prime Video

11 branded search terms

  • amazon prime instant video
  • Amazon Prime Video
  • amazon prime video new zealand
  • amazon prime video nz
  • Prime Video
  • prime video and amazon prime
  • prime video new zealand
  • prime video nz
  • prime video nz subscription
  • prime video subscription
  • prime video subscription nz

Sky

26 branded search terms

  • Sky
  • sky box
  • sky box nz
  • sky new zealand
  • sky nz
  • sky nz tv guide
  • sky open
  • sky open tv guide
  • sky pod
  • sky sport
  • sky sport nz
  • sky sports nz
  • Sky TV
  • sky tv guide
  • sky tv guide new zealand
  • sky tv guide nz
  • sky tv guide.nz
  • sky tv new zealand
  • sky tv nz
  • sky tv nz guide
  • sky tv packages
  • sky tv schedule today
  • tv guide for sky
  • tv guide nz sky
  • tv guide on sky
  • tv guide sky nz

How the Brand Demand Index is measured

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