How popular isRing in search?

In August 2026, there were an estimated 7.8K branded searches for Ring in New Zealand which is up 24.3% over the last 11 months. Ring holds 14.1% estimated Share of Search among New Zealand home security camera brands and is ranked 4th of 6 competitors for search popularity.

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Which home security camera brands compete with Ring?

Ring against home security camera brands in New Zealand, by month

Month	Eufy	TP-Link Tapo	Arlo	Ring	Google Nest	Swann
Oct 2025	37.8%	11.7%	20.9%	13.6%	9.7%	6.3%
Nov 2025	42.2%	11.6%	19.1%	11.1%	10%	5.9%
Dec 2025	41.1%	12.2%	18.8%	11.6%	10.3%	6.1%
Jan 2026	38.3%	13.8%	19.8%	12%	9.3%	6.8%
Feb 2026	38%	11.9%	22.4%	12.3%	9.2%	6.2%
Mar 2026	39.9%	12.1%	20.7%	14.2%	7.7%	5.4%
Apr 2026	41.1%	12.2%	20%	12.8%	8.4%	5.5%
May 2026	38.9%	13%	17.9%	15.1%	9.6%	5.5%
Jun 2026	39%	13.9%	16.7%	15.1%	10.1%	5.2%
Jul 2026	40.6%	16.3%	15.6%	14.4%	7.4%	5.7%
Aug 2026	39.7%	18%	15.3%	14.1%	7.1%	5.8%
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Eufy Anker	39.7%	21.9K	-2.3%	-0.9 points
2, held 2nd	TP-Link Tapo	18%	9.9K	+10%	+1.7 points
3, held 3rd	Arlo	15.3%	8.5K	-2.1%	-0.3 points
4, held 4th	Ring Amazon	14.1%	7.8K	-2%	-0.3 points
5, held 5th	Google Nest Google	7.1%	3.9K	-4.6%	-0.3 points
6, held 6th	Swann	5.8%	3.2K	+1.9%	+0.1 points

1.Eufy
39.7%
held 1st · 21.9K estimated branded searches · -2.3% vs prior month · -0.9 points
2.TP-Link Tapo
18%
held 2nd · 9.9K estimated branded searches · +10% vs prior month · +1.7 points
3.Arlo
15.3%
held 3rd · 8.5K estimated branded searches · -2.1% vs prior month · -0.3 points
4.Ring
14.1%
held 4th · 7.8K estimated branded searches · -2% vs prior month · -0.3 points
5.Google Nest
7.1%
held 5th · 3.9K estimated branded searches · -4.6% vs prior month · -0.3 points
6.Swann
5.8%
held 6th · 3.2K estimated branded searches · +1.9% vs prior month · +0.1 points

Compare search popularity between Ring and its closest rivals

How has branded search demand for Ring changed in New Zealand over the last 12 months?

4 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Ring in New Zealand rose from 6.3K to 7.8K.
Across the 11 months ending August 2026, Ring’s estimated Share of Search among home security camera brands in New Zealand increased from 13.6% to 14.1%.
Across the 11 months ending August 2026, Ring’s estimated Share of Search among home security camera brands in New Zealand peaked at 15.1% in June 2026 and was lowest at 11.1% in November 2025.
Across the 11 months ending August 2026, Ring fell from 3rd to 4th among home security camera brands in New Zealand.

How did search popularity change for New Zealand home security camera brands in August 2026?

5 changes

In August 2026, TP-Link Tapo gained estimated Share of Search among home security camera brands in New Zealand, from 16.3% to 18%.
In August 2026, Eufy lost estimated Share of Search among home security camera brands in New Zealand, from 40.6% to 39.7%.
Arlo’s estimated Share of Search among home security camera brands in New Zealand has lost ground for 3 months in a row, from 17.9% to 15.3% in August 2026.
Estimated monthly branded searches for Ring in New Zealand rose 24.3% over 11 measured months, from 6.3K to 7.8K in August 2026.
Estimated monthly branded searches for Google Nest in New Zealand fell 12.7% over 11 measured months, from 4.5K to 3.9K in August 2026.

How is Ring measured?

Brandwave collects information about searches that people make online using Ring’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms