How popular isTP-Link Tapo?
In September 2026, people searched for TP-Link Tapo by name about 7,120 times in New Zealand, a 54.1% increase from the previous year. These searches made up 13.8% of all New Zealand home security camera brand searches, placing TP-Link Tapo third out of seven brands. When we asked both ChatGPT and Google AI Overviews about home security camera brands, TP-Link Tapo appeared in all answers and was the second most recommended of the seven.
TP-Link Tapo is the third most searched of 7 competitors and the second most recommended in AI answers.
EufyShare of searches 43.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
ArloShare of searches 15.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
TP-Link TapoShare of searches 13.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
RingShare of searches 13.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
SwannShare of searches 5.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top home security camera brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TP-Link Tapo appeared in all five answers. TP-Link Tapo is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Eufy1st
- TP-Link Tapo2nd
Reolink3rd- Arlo4th
- Swann5th
- Ring6th
Google Nest7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TP-Link Tapo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Eufy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Arlo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Reolink4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Swann2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Google Nest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ring1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about home security camera brands
5 answers
Asked ChatGPT
“Which home security camera brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best home security camera brands in New Zealand?”
Asked ChatGPT
“What's the best home security camera brand in New Zealand for home monitoring?”
Searched Google, AI Overview
“wireless security camera nz”
Searched Google, AI Overview
“security cameras nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which home security camera brands compete with TP-Link Tapo?
Share of searches by month for Eufy, Arlo, TP-Link Tapo, Ring, Swann, Google Nest, Reolink. The figures are in the table below the chart.
View monthly share of searches table
| Month | Eufy | Arlo | TP-Link Tapo | Ring | Swann | Google Nest | Reolink |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 20% | 10.9% | 14% | 6.3% | 8.6% | 3.8% |
| Nov 2025 | 40.7% | 19.1% | 10.8% | 11.5% | 5.9% | 8.7% | 3.3% |
| Dec 2025 | 39.3% | 18.8% | 11.3% | 11.8% | 6.1% | 8.9% | 3.8% |
| Jan 2026 | 36.6% | 19.6% | 13.3% | 12.2% | 6.7% | 8.1% | 3.5% |
| Feb 2026 | 37.7% | 21.4% | 11.3% | 12.4% | 6.1% | 7.8% | 3.2% |
| Mar 2026 | 39.1% | 19.4% | 11.6% | 14.6% | 5.4% | 6.8% | 2.9% |
| Apr 2026 | 40.2% | 19.2% | 11.6% | 13.2% | 5.5% | 7.1% | 3.3% |
| May 2026 | 38.3% | 17.5% | 11.6% | 15.8% | 5.5% | 8.3% | 3.1% |
| Jun 2026 | 38.8% | 16.7% | 11.6% | 15.9% | 5.3% | 8.5% | 3.1% |
| Jul 2026 | 40.7% | 15.9% | 13.7% | 14.7% | 5.8% | 6% | 3.2% |
| Aug 2026 | 39.6% | 15.5% | 15.9% | 13.6% | 5.8% | 6.4% | 3.2% |
| Sep 2026 | 43.9% | 15.2% | 13.8% | 13.3% | 5.6% | 4.7% | 3.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.9% | 22.6K | +13.8% | +4.2 points | |
| 2, moved from 3rd to 2nd | 15.2% | 7.8K | +0.64% | -0.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 13.8% | 7.1K | -10.7% | -2.1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 13.3% | 6.8K | 0% | -0.4 points | |
| 5, moved from 6th to 5th | 5.6% | 2.9K | -1.7% | -0.3 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4.7% | 2.4K | -24.1% | -1.7 pointsmoved from 5th to 6th | |
| 7, held 7th | 3.7% | 1.9K | +18.8% | +0.5 points |
1.
Eufy43.9%
Held 1st. 22.6K estimated branded searches, +13.8% vs prior month. Share +4.2 points.
2.
Arlo15.2%
Moved from 3rd to 2nd. 7.8K estimated branded searches, +0.64% vs prior month. Share -0.3 points.
13.8%
Moved from 2nd to 3rd. 7.1K estimated branded searches, -10.7% vs prior month. Share -2.1 points.
4.
Ring13.3%
Held 4th. 6.8K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.
Swann5.6%
Moved from 6th to 5th. 2.9K estimated branded searches, -1.7% vs prior month. Share -0.3 points.
4.7%
Moved from 5th to 6th. 2.4K estimated branded searches, -24.1% vs prior month. Share -1.7 points.
7.
Reolink3.7%
Held 7th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.5 points.
Compare popularity between TP-Link Tapo and its closest rivals
Every comparison with TP-Link Tapo
11 comparisons
How has branded search demand for TP-Link Tapo changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for TP-Link Tapo in New Zealand rose from 4.6K to 7.1K.
- Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among home security camera brands in New Zealand increased from 10.9% to 13.8%.
- Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among home security camera brands in New Zealand peaked at 15.9% in August 2026 and was lowest at 10.8% in November 2025.
- Across the 12 months ending September 2026, TP-Link Tapo rose from 4th to 3rd among home security camera brands in New Zealand.
How did search popularity change for New Zealand home security camera brands in September 2026?
6 changes
In September 2026, Eufy gained share of searches among home security camera brands in New Zealand, from 39.6% to 43.9%.
In September 2026, TP-Link Tapo lost share of searches among home security camera brands in New Zealand, from 15.9% to 13.8%.
In September 2026, Google Nest lost share of searches among home security camera brands in New Zealand, from 6.4% to 4.7%.
Ring’s share of searches among home security camera brands in New Zealand has lost ground for 3 months in a row, from 15.9% to 13.3% in September 2026.
Arlo’s share of searches among home security camera brands in New Zealand has lost ground for 3 months in a row, from 16.7% to 15.2% in September 2026.
In September 2026, Swann rose from 6th to 5th among home security camera brands in New Zealand.
How are TP-Link Tapo’s branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using TP-Link Tapo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tapo
- tapo camera
- tapo cctv
- tapo hub
- tapo plug
- tapo sensor
- tapo tp link
- to link tapo
- tp link tapo camera
- tp link tapo doorbell
- tp link tapo led
Do you work for TP-Link Tapo? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does TP-Link Tapo compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Home security camera brands | 3rd of 7 | 13.8% | Shown above |
| Smart lighting brands | 2nd of 6 | 14.7% | Show ranking |
Is TP-Link Tapo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.