Reolink vs TP-Link Tapo:Which is more popular?
In September 2026, TP-Link Tapo had more branded searches than Reolink among home security camera brands in New Zealand. TP-Link Tapo had about 7,120 branded searches, while Reolink had 1,900. TP-Link Tapo made up 13.8% of all home security camera brand searches we track, and Reolink accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about home security camera brands, TP-Link Tapo appeared in all five answers and Reolink in four. Reolink was mentioned before TP-Link Tapo in three out of five answers.
Who do people search for more?
TP-Link Tapo, about 4 searches for every 1 for Reolink
Who does AI mention more?
TP-Link Tapo, mentioned in every answer we collected
Who does AI recommend more?
Reolink, named ahead of TP-Link Tapo in 3 of 5 answers
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Top home security camera brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TP-Link Tapo appeared in all five answers. Reolink was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Reolink was listed before TP-Link Tapo in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Eufy1st- TP-Link Tapo2nd
- Reolink3rd
Arlo4th
Swann5th
Ring6th
Google Nest7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TP-Link Tapo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Eufy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Arlo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Reolink4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Swann2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Google Nest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ring1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about home security camera brands
5 answers
Asked ChatGPT
“Which home security camera brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best home security camera brands in New Zealand?”
Asked ChatGPT
“What's the best home security camera brand in New Zealand for home monitoring?”
Searched Google, AI Overview
“wireless security camera nz”
Searched Google, AI Overview
“security cameras nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Reolink or TP-Link Tapo more popular in search?
This chart shows how often people search Google for Reolink and TP-Link Tapo by name. Each line represents a brand's share of searches for all seven home security camera brands we track, month by month, from searches in New Zealand.
Share of searches by month for TP-Link Tapo, Reolink. The figures are in the table below the chart.
View monthly share of searches table
| Month | Eufy | Arlo | TP-Link Tapo | Ring | Swann | Google Nest | Reolink |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 20% | 10.9% | 14% | 6.3% | 8.6% | 3.8% |
| Nov 2025 | 40.7% | 19.1% | 10.8% | 11.5% | 5.9% | 8.7% | 3.3% |
| Dec 2025 | 39.3% | 18.8% | 11.3% | 11.8% | 6.1% | 8.9% | 3.8% |
| Jan 2026 | 36.6% | 19.6% | 13.3% | 12.2% | 6.7% | 8.1% | 3.5% |
| Feb 2026 | 37.7% | 21.4% | 11.3% | 12.4% | 6.1% | 7.8% | 3.2% |
| Mar 2026 | 39.1% | 19.4% | 11.6% | 14.6% | 5.4% | 6.8% | 2.9% |
| Apr 2026 | 40.2% | 19.2% | 11.6% | 13.2% | 5.5% | 7.1% | 3.3% |
| May 2026 | 38.3% | 17.5% | 11.6% | 15.8% | 5.5% | 8.3% | 3.1% |
| Jun 2026 | 38.8% | 16.7% | 11.6% | 15.9% | 5.3% | 8.5% | 3.1% |
| Jul 2026 | 40.7% | 15.9% | 13.7% | 14.7% | 5.8% | 6% | 3.2% |
| Aug 2026 | 39.6% | 15.5% | 15.9% | 13.6% | 5.8% | 6.4% | 3.2% |
| Sep 2026 | 43.9% | 15.2% | 13.8% | 13.3% | 5.6% | 4.7% | 3.7% |
How has the Reolink and TP-Link Tapo comparison changed over the last 12 months?
3 findings
- TP-Link Tapo was ahead of Reolink in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Reolink’s share of searches among home security camera brands in New Zealand moved from 3.8% to 3.7%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
- Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among home security camera brands in New Zealand moved from 10.9% to 13.8%, and its estimated monthly branded searches moved from 4.6K to 7.1K.
How did search popularity change for New Zealand home security camera brands in September 2026?
2 changes
In September 2026, TP-Link Tapo lost share of searches among home security camera brands in New Zealand, from 15.9% to 13.8%.
Estimated monthly branded searches for Reolink in New Zealand rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Reolink’s and TP-Link Tapo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Reolink
1 branded search term
- reolink
TP-Link Tapo
10 branded search terms
- tapo
- tapo camera
- tapo cctv
- tapo hub
- tapo plug
- tapo sensor
- tapo tp link
- to link tapo
- tp link tapo camera
- tp link tapo doorbell
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