Brandwave

Eufy vs Ring:Which is more popular?

In September 2026, Eufy had more branded searches than Ring among home security camera brands in New Zealand. Eufy had about 22,600 branded searches, while Ring had 6,840. Eufy made up 43.9% of all home security camera brand searches we track, and Ring accounted for 13.3%. When we asked ChatGPT and Google AI Overviews about home security camera brands, Eufy appeared in four of the five answers and Ring in one. Eufy was mentioned before Ring in every answer that named either.

Among home security camera brands in New Zealand in September 2026

Who do people search for more?

Eufy, about 3 searches for every 1 for Ring

Eufy 22.6K searchesRing 6.8K searches

Who does AI mention more?

Eufy, mentioned in 4 of 5 answers, Ring in 1

Eufy in 4 of 5Ring in 1 of 5

Who does AI recommend more?

Eufy, named ahead of Ring in 4 of 4 answers

Eufy first in 4Ring never first

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Top home security camera brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Eufy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ring was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Eufy was listed before Ring in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eufy1st
  2. TP-Link Tapo2nd
  3. Reolink3rd
  4. Arlo4th
  5. Swann5th
  6. Ring6th
  7. Google Nest7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TP-Link Tapo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eufy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arlo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reolink4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swann2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Nest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ring1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about home security camera brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Eufy or Ring more popular in search?

This chart shows how often people search Google for Eufy and Ring by name. Each line represents a brand's share of searches for all seven home security camera brands we track, month by month, from searches in New Zealand.

Eufy and Ring among home security camera brands in New Zealand, by month

Share of searches by month for Eufy, Ring. The figures are in the table below the chart.

View monthly share of searches table
MonthEufyArloTP-Link TapoRingSwannGoogle NestReolink
Oct 202536.5%20%10.9%14%6.3%8.6%3.8%
Nov 202540.7%19.1%10.8%11.5%5.9%8.7%3.3%
Dec 202539.3%18.8%11.3%11.8%6.1%8.9%3.8%
Jan 202636.6%19.6%13.3%12.2%6.7%8.1%3.5%
Feb 202637.7%21.4%11.3%12.4%6.1%7.8%3.2%
Mar 202639.1%19.4%11.6%14.6%5.4%6.8%2.9%
Apr 202640.2%19.2%11.6%13.2%5.5%7.1%3.3%
May 202638.3%17.5%11.6%15.8%5.5%8.3%3.1%
Jun 202638.8%16.7%11.6%15.9%5.3%8.5%3.1%
Jul 202640.7%15.9%13.7%14.7%5.8%6%3.2%
Aug 202639.6%15.5%15.9%13.6%5.8%6.4%3.2%
Sep 202643.9%15.2%13.8%13.3%5.6%4.7%3.7%

How has the Eufy and Ring comparison changed over the last 12 months?

3 findings
  • Eufy was ahead of Ring in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Eufy’s share of searches among home security camera brands in New Zealand moved from 36.5% to 43.9%, and its estimated monthly branded searches moved from 15.5K to 22.6K.
  • Across the 12 months ending September 2026, Ring’s share of searches among home security camera brands in New Zealand moved from 14% to 13.3%, and its estimated monthly branded searches moved from 6K to 6.8K.

How did search popularity change for New Zealand home security camera brands in September 2026?

2 changes

  1. In September 2026, Eufy gained share of searches among home security camera brands in New Zealand, from 39.6% to 43.9%.

  2. Ring’s share of searches among home security camera brands in New Zealand has lost ground for 3 months in a row, from 15.9% to 13.3% in September 2026.

How are branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Eufy’s and Ring’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eufy

13 branded search terms

  • eufy
  • eufy baby monitor
  • eufy camera
  • eufy door lock
  • eufy doorbell
  • eufy homebase3
  • eufy indoor camera
  • eufy outdoor camera
  • eufy robovac
  • eufy scale
  • eufy security
  • eufy security camera
  • eufy solar panel

Ring

10 branded search terms

  • ring camera
  • ring camera app
  • ring camera view
  • ring door camera
  • ring doorbell
  • ring doorbell chime
  • ring doorbell pro
  • ring security camera
  • ring video doorbell
  • ring wireless camera

How the Brand Demand Index is measured

Other head-to-heads among home security camera brands

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