Brandwave

How popular isGoogle Nest?

In September 2026, people searched for Google Nest by name about 2,420 times in New Zealand, a 33.9% decrease from the previous year. These searches made up 4.7% of all New Zealand home security camera brand searches, placing Google Nest sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about home security camera brands, Google Nest appeared in two of the five answers and was the seventh most recommended of the seven.

Search and AI answers in September 2026

Google Nest is the sixth most searched of 7 competitors and the seventh most recommended in AI answers.

  1. EufyShare of searches 43.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. ArloShare of searches 15.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. TP-Link TapoShare of searches 13.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. RingShare of searches 13.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. Google NestShare of searches 4.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top home security camera brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Nest was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Google Nest is the seventh most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eufy1st
  2. TP-Link Tapo2nd
  3. Reolink3rd
  4. Arlo4th
  5. Swann5th
  6. Ring6th
  7. Google Nest7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TP-Link Tapo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eufy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arlo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reolink4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swann2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Nest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ring1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about home security camera brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which home security camera brands compete with Google Nest?

Google Nest against home security camera brands in New Zealand, by month

Share of searches by month for Eufy, Arlo, TP-Link Tapo, Ring, Swann, Google Nest, Reolink. The figures are in the table below the chart.

View monthly share of searches table
MonthEufyArloTP-Link TapoRingSwannGoogle NestReolink
Oct 202536.5%20%10.9%14%6.3%8.6%3.8%
Nov 202540.7%19.1%10.8%11.5%5.9%8.7%3.3%
Dec 202539.3%18.8%11.3%11.8%6.1%8.9%3.8%
Jan 202636.6%19.6%13.3%12.2%6.7%8.1%3.5%
Feb 202637.7%21.4%11.3%12.4%6.1%7.8%3.2%
Mar 202639.1%19.4%11.6%14.6%5.4%6.8%2.9%
Apr 202640.2%19.2%11.6%13.2%5.5%7.1%3.3%
May 202638.3%17.5%11.6%15.8%5.5%8.3%3.1%
Jun 202638.8%16.7%11.6%15.9%5.3%8.5%3.1%
Jul 202640.7%15.9%13.7%14.7%5.8%6%3.2%
Aug 202639.6%15.5%15.9%13.6%5.8%6.4%3.2%
Sep 202643.9%15.2%13.8%13.3%5.6%4.7%3.7%

  1. 1.Eufy

    43.9%

    Held 1st. 22.6K estimated branded searches, +13.8% vs prior month. Share +4.2 points.

  2. 2.Arlo

    15.2%

    Moved from 3rd to 2nd. 7.8K estimated branded searches, +0.64% vs prior month. Share -0.3 points.

  3. 3.TP-Link Tapo

    13.8%

    Moved from 2nd to 3rd. 7.1K estimated branded searches, -10.7% vs prior month. Share -2.1 points.

  4. 4.Ring

    13.3%

    Held 4th. 6.8K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Swann

    5.6%

    Moved from 6th to 5th. 2.9K estimated branded searches, -1.7% vs prior month. Share -0.3 points.

  6. 6.Google Nest

    4.7%

    Moved from 5th to 6th. 2.4K estimated branded searches, -24.1% vs prior month. Share -1.7 points.

  7. 7.Reolink

    3.7%

    Held 7th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.5 points.

Compare popularity between Google Nest and its closest rivals

Every comparison with Google Nest

15 comparisons

How has branded search demand for Google Nest changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Nest in New Zealand fell from 3.7K to 2.4K.
  • Across the 12 months ending September 2026, Google Nest’s share of searches among home security camera brands in New Zealand decreased from 8.6% to 4.7%.
  • Across the 12 months ending September 2026, Google Nest’s share of searches among home security camera brands in New Zealand peaked at 8.9% in December 2025 and was lowest at 4.7% in September 2026.
  • Across the 12 months ending September 2026, Google Nest fell from 5th to 6th among home security camera brands in New Zealand.

How did search popularity change for New Zealand home security camera brands in September 2026?

6 changes

  1. In September 2026, Eufy gained share of searches among home security camera brands in New Zealand, from 39.6% to 43.9%.

  2. In September 2026, TP-Link Tapo lost share of searches among home security camera brands in New Zealand, from 15.9% to 13.8%.

  3. In September 2026, Google Nest lost share of searches among home security camera brands in New Zealand, from 6.4% to 4.7%.

  4. Ring’s share of searches among home security camera brands in New Zealand has lost ground for 3 months in a row, from 15.9% to 13.3% in September 2026.

  5. Arlo’s share of searches among home security camera brands in New Zealand has lost ground for 3 months in a row, from 16.7% to 15.2% in September 2026.

  6. In September 2026, Swann rose from 6th to 5th among home security camera brands in New Zealand.

How are Google Nest’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Google Nest’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • google nest
  • google nest audio
  • google nest cam
  • google nest doorbell
  • google nest hub
  • google nest protect
  • google nest thermostat
  • google nest wifi
  • googlenest
  • googlenest doorbell
  • nest camera
  • nest doorbell

How the Brand Demand Index is measured

Do you work for Google Nest? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Google Nest compete?

Google Nest is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home security camera brands6th of 74.7%Shown above
Smart speaker brands3rd of 511.7%Show ranking
Door bell brands4th of 412.9%Show ranking
Doorbell camera brands4th of 50.63%Show ranking
Smart thermostat brands1st of 644.8%Show ranking
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Is Google Nest your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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