Home security camera brands in New Zealand:Which brands are most popular in search?
In August 2026, Eufy was the most searched among home security camera brands in New Zealand, with an estimated 21.9K branded searches and 39.7% estimated Share of Search within this set.
Eufy39.7%TP-Link Tapo18%
Arlo15.3%
Ring14.1%
Google Nest7.1%
Swann5.8%
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Share of SearchLeaderboard
Compare the smart doorbell and security camera brands New Zealanders install at home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Eufy, TP-Link Tapo, Arlo, Ring, Google Nest, Swann. The figures are in the table below the chart.
View monthly share of search table
| Month | Eufy | TP-Link Tapo | Arlo | Ring | Google Nest | Swann |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 11.7% | 20.9% | 13.6% | 9.7% | 6.3% |
| Nov 2025 | 42.2% | 11.6% | 19.1% | 11.1% | 10% | 5.9% |
| Dec 2025 | 41.1% | 12.2% | 18.8% | 11.6% | 10.3% | 6.1% |
| Jan 2026 | 38.3% | 13.8% | 19.8% | 12% | 9.3% | 6.8% |
| Feb 2026 | 38% | 11.9% | 22.4% | 12.3% | 9.2% | 6.2% |
| Mar 2026 | 39.9% | 12.1% | 20.7% | 14.2% | 7.7% | 5.4% |
| Apr 2026 | 41.1% | 12.2% | 20% | 12.8% | 8.4% | 5.5% |
| May 2026 | 38.9% | 13% | 17.9% | 15.1% | 9.6% | 5.5% |
| Jun 2026 | 39% | 13.9% | 16.7% | 15.1% | 10.1% | 5.2% |
| Jul 2026 | 40.6% | 16.3% | 15.6% | 14.4% | 7.4% | 5.7% |
| Aug 2026 | 39.7% | 18% | 15.3% | 14.1% | 7.1% | 5.8% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.7% | 21.9K | -2.3% | -0.9 points | |
| 2, held 2nd | 18% | 9.9K | +10% | +1.7 points | |
| 3, held 3rd | 15.3% | 8.5K | -2.1% | -0.3 points | |
| 4, held 4th | 14.1% | 7.8K | -2% | -0.3 points | |
| 5, held 5th | 7.1% | 3.9K | -4.6% | -0.3 points | |
| 6, held 6th | 5.8% | 3.2K | +1.9% | +0.1 points |
1.
Eufy39.7%
held 1st · 21.9K estimated branded searches · -2.3% vs prior month · -0.9 points
18%
held 2nd · 9.9K estimated branded searches · +10% vs prior month · +1.7 points
3.
Arlo15.3%
held 3rd · 8.5K estimated branded searches · -2.1% vs prior month · -0.3 points
4.
Ring14.1%
held 4th · 7.8K estimated branded searches · -2% vs prior month · -0.3 points
7.1%
held 5th · 3.9K estimated branded searches · -4.6% vs prior month · -0.3 points
6.
Swann5.8%
held 6th · 3.2K estimated branded searches · +1.9% vs prior month · +0.1 points
Compare search popularity between leading brands
- Eufy vs Arlo: compare search popularity
- Eufy vs Ring: compare search popularity
- Eufy vs Google Nest: compare search popularity
- TP-Link Tapo vs Arlo: compare search popularity
- TP-Link Tapo vs Ring: compare search popularity
- TP-Link Tapo vs Google Nest: compare search popularity
- Arlo vs Ring: compare search popularity
- Arlo vs Google Nest: compare search popularity
- Ring vs Google Nest: compare search popularity
- Compare any of these brands
Which brand is most popular in search among home security camera brands in New Zealand?
6 brands
In August 2026, Eufy was the most searched among home security camera brands in New Zealand, with an estimated 21.9K branded searches and 39.7% estimated Share of Search within this set. TP-Link Tapo is in 2nd place, 21.7 percentage points behind at 18% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Eufy | 37.8% → 39.7% | 42.2%Nov 2025 | 37.8%Oct 2025 | 1st |
| TP-Link Tapo | 11.7% → 18% | 18%Aug 2026 | 11.6%Nov 2025 | 4th → 2nd |
| Arlo | 20.9% → 15.3% | 22.4%Feb 2026 | 15.3%Aug 2026 | 2nd → 3rd |
| Ring | 13.6% → 14.1% | 15.1%Jun 2026 | 11.1%Nov 2025 | 3rd → 4th |
| Google Nest | 9.7% → 7.1% | 10.3%Dec 2025 | 7.1%Aug 2026 | 5th |
| Swann | 6.3% → 5.8% | 6.8%Jan 2026 | 5.2%Jun 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Eufy’s estimated Share of Search among home security camera brands in New Zealand increased from 37.8% to 39.7%.
- Across the 11 months ending August 2026, TP-Link Tapo’s estimated Share of Search among home security camera brands in New Zealand increased from 11.7% to 18%.
- Across the 11 months ending August 2026, Arlo’s estimated Share of Search among home security camera brands in New Zealand decreased from 20.9% to 15.3%.
- Across the 11 months ending August 2026, Ring’s estimated Share of Search among home security camera brands in New Zealand increased from 13.6% to 14.1%.
- Across the 11 months ending August 2026, Google Nest’s estimated Share of Search among home security camera brands in New Zealand decreased from 9.7% to 7.1%.
- Across the 11 months ending August 2026, Swann’s estimated Share of Search among home security camera brands in New Zealand decreased from 6.3% to 5.8%.
- Across the 11 months ending August 2026, Eufy’s estimated Share of Search among home security camera brands in New Zealand peaked at 42.2% in November 2025 and was lowest at 37.8% in October 2025.
- Across the 11 months ending August 2026, TP-Link Tapo’s estimated Share of Search among home security camera brands in New Zealand peaked at 18% in August 2026 and was lowest at 11.6% in November 2025.
- Across the 11 months ending August 2026, Arlo’s estimated Share of Search among home security camera brands in New Zealand peaked at 22.4% in February 2026 and was lowest at 15.3% in August 2026.
- Across the 11 months ending August 2026, Ring’s estimated Share of Search among home security camera brands in New Zealand peaked at 15.1% in June 2026 and was lowest at 11.1% in November 2025.
- Across the 11 months ending August 2026, Google Nest’s estimated Share of Search among home security camera brands in New Zealand peaked at 10.3% in December 2025 and was lowest at 7.1% in August 2026.
- Across the 11 months ending August 2026, Swann’s estimated Share of Search among home security camera brands in New Zealand peaked at 6.8% in January 2026 and was lowest at 5.2% in June 2026.
- Across the 11 months ending August 2026, TP-Link Tapo rose from 4th to 2nd among home security camera brands in New Zealand.
- Across the 11 months ending August 2026, Arlo fell from 2nd to 3rd among home security camera brands in New Zealand.
- Across the 11 months ending August 2026, Ring fell from 3rd to 4th among home security camera brands in New Zealand.
How did search popularity change for New Zealand home security camera brands in August 2026?
5 changes
In August 2026, TP-Link Tapo gained estimated Share of Search among home security camera brands in New Zealand, from 16.3% to 18%.
In August 2026, Eufy lost estimated Share of Search among home security camera brands in New Zealand, from 40.6% to 39.7%.
Arlo’s estimated Share of Search among home security camera brands in New Zealand has lost ground for 3 months in a row, from 17.9% to 15.3% in August 2026.
Estimated monthly branded searches for Ring in New Zealand rose 24.3% over 11 measured months, from 6.3K to 7.8K in August 2026.
Estimated monthly branded searches for Google Nest in New Zealand fell 12.7% over 11 measured months, from 4.5K to 3.9K in August 2026.
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