Eufy vs Swann:Which is more popular by branded search in New Zealand?
In August 2026, Eufy had more branded searches than Swann among home security camera brands in New Zealand. Eufy was estimated to have 21.9K branded searches compared to Swann’s 3.2K, and held a 39.7% Share of Search versus Swann’s 5.8%.
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Which is more popular in search, Eufy or Swann?
Compare the smart doorbell and security camera brands New Zealanders install at home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Eufy, Swann. The figures are in the table below the chart.
View monthly share of search table
| Month | Eufy | TP-Link Tapo | Arlo | Ring | Google Nest | Swann |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 11.7% | 20.9% | 13.6% | 9.7% | 6.3% |
| Nov 2025 | 42.2% | 11.6% | 19.1% | 11.1% | 10% | 5.9% |
| Dec 2025 | 41.1% | 12.2% | 18.8% | 11.6% | 10.3% | 6.1% |
| Jan 2026 | 38.3% | 13.8% | 19.8% | 12% | 9.3% | 6.8% |
| Feb 2026 | 38% | 11.9% | 22.4% | 12.3% | 9.2% | 6.2% |
| Mar 2026 | 39.9% | 12.1% | 20.7% | 14.2% | 7.7% | 5.4% |
| Apr 2026 | 41.1% | 12.2% | 20% | 12.8% | 8.4% | 5.5% |
| May 2026 | 38.9% | 13% | 17.9% | 15.1% | 9.6% | 5.5% |
| Jun 2026 | 39% | 13.9% | 16.7% | 15.1% | 10.1% | 5.2% |
| Jul 2026 | 40.6% | 16.3% | 15.6% | 14.4% | 7.4% | 5.7% |
| Aug 2026 | 39.7% | 18% | 15.3% | 14.1% | 7.1% | 5.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Eufy and Swann comparison changed over the last 12 months?
3 findings
- Eufy was ahead of Swann in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Eufy’s estimated Share of Search among home security camera brands in New Zealand moved from 37.8% to 39.7%, and its estimated monthly branded searches moved from 17.4K to 21.9K.
- Across the 11 months ending August 2026, Swann’s estimated Share of Search among home security camera brands in New Zealand moved from 6.3% to 5.8%, and its estimated monthly branded searches moved from 2.9K to 3.2K.
How did search popularity change for New Zealand home security camera brands in August 2026?
1 change
In August 2026, Eufy lost estimated Share of Search among home security camera brands in New Zealand, from 40.6% to 39.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Eufy’s and Swann’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Eufy
25 branded search terms
- eufy
- eufy baby monitor
- eufy c210
- eufy cam 2c
- eufy camera
- eufy camera 3
- eufy com
- eufy door lock
- eufy doorbell
- eufy e20
- eufy homebase3
- eufy indoor camera
- eufy near me
- eufy new zealand
- eufy nz
- eufy online
- eufy outdoor camera
- eufy robotic vacuum
- eufy robovac
- eufy scale
- eufy security
- eufy security camera
- eufy solar panel
- eufy vacuum
- eufy vacuum cleaner
Swann
16 branded search terms
- swann camera
- swann camera system
- swann cctv
- swann cctv 4k
- swann door camera
- swann doorbell
- swann nvr camera
- swann outdoor security camera
- swann security
- swann security cctv
- swann security system
- swann solar security camera
- swann wifi camera
- swann wireless camera
- swann wireless doorbell
- swann wireless security camera
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