Brandwave

Eufy vs TP-Link Tapo:Which is more popular by branded search in New Zealand?

In August 2026, Eufy had more branded searches than TP-Link Tapo among home security camera brands in New Zealand. Eufy was estimated to have 21.9K branded searches compared to TP-Link Tapo’s 9.9K, and held a 39.7% Share of Search versus TP-Link Tapo’s 18%.

Share of Search among home security camera brands in New Zealand in August 2026Which is more popular in search, Eufy or TP-Link Tapo?
Eufy39.7%21.9K searches
vs
TP-Link Tapo18%9.9K searches
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Which is more popular in search, Eufy or TP-Link Tapo?

Compare the smart doorbell and security camera brands New Zealanders install at home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Eufy and TP-Link Tapo among home security camera brands in New Zealand, by month

Share of Search by month for Eufy, TP-Link Tapo. The figures are in the table below the chart.

View monthly share of search table
MonthEufyTP-Link TapoArloRingGoogle NestSwann
Oct 202537.8%11.7%20.9%13.6%9.7%6.3%
Nov 202542.2%11.6%19.1%11.1%10%5.9%
Dec 202541.1%12.2%18.8%11.6%10.3%6.1%
Jan 202638.3%13.8%19.8%12%9.3%6.8%
Feb 202638%11.9%22.4%12.3%9.2%6.2%
Mar 202639.9%12.1%20.7%14.2%7.7%5.4%
Apr 202641.1%12.2%20%12.8%8.4%5.5%
May 202638.9%13%17.9%15.1%9.6%5.5%
Jun 202639%13.9%16.7%15.1%10.1%5.2%
Jul 202640.6%16.3%15.6%14.4%7.4%5.7%
Aug 202639.7%18%15.3%14.1%7.1%5.8%
Sep 2026——————

How has the Eufy and TP-Link Tapo comparison changed over the last 12 months?

How did search popularity change for New Zealand home security camera brands in August 2026?

  1. In August 2026, TP-Link Tapo gained estimated Share of Search among home security camera brands in New Zealand, from 16.3% to 18%.

  2. In August 2026, Eufy lost estimated Share of Search among home security camera brands in New Zealand, from 40.6% to 39.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Eufy’s and TP-Link Tapo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eufy

25 branded search terms

  • eufy
  • eufy baby monitor
  • eufy c210
  • eufy cam 2c
  • eufy camera
  • eufy camera 3
  • eufy com
  • eufy door lock
  • eufy doorbell
  • eufy e20
  • eufy homebase3
  • eufy indoor camera
  • eufy near me
  • eufy new zealand
  • eufy nz
  • eufy online
  • eufy outdoor camera
  • eufy robotic vacuum
  • eufy robovac
  • eufy scale
  • eufy security
  • eufy security camera
  • eufy solar panel
  • eufy vacuum
  • eufy vacuum cleaner

29 branded search terms

  • tapo
  • tapo c420
  • tapo c720
  • tapo camera
  • tapo cctv
  • tapo com
  • tapo h110
  • tapo h200
  • tapo hub
  • tapo p100
  • tapo p110
  • tapo p110m
  • tapo plug
  • tapo sensor
  • tapo t310
  • tapo t315
  • tapo tp link
  • to link tapo
  • tp link tapo 110
  • tp link tapo camera
  • tp link tapo doorbell
  • tp link tapo led
  • tp link tapo light strip
  • tp link tapo near me
  • tp link tapo nz
  • tp link tapo online
  • tp link tapo p110
  • tp link tapo p300
  • tp link tapo security camera

How the Brand Demand Index is measured

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