Brandwave

How popular isEufy in search?

In August 2026, there were an estimated 21.9K branded searches for Eufy in New Zealand which is up 25.6% over the last 11 months. Eufy holds 39.7% estimated Share of Search among New Zealand home security camera brands and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. Eufy39.7%
  2. TP-Link Tapo18%
  3. Arlo15.3%
  4. Ring14.1%
  5. Google Nest7.1%
  6. Swann5.8%
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Which home security camera brands compete with Eufy?

Eufy against home security camera brands in New Zealand, by month

Share of Search by month for Eufy, TP-Link Tapo, Arlo, Ring, Google Nest, Swann. The figures are in the table below the chart.

View monthly share of search table
MonthEufyTP-Link TapoArloRingGoogle NestSwann
Oct 202537.8%11.7%20.9%13.6%9.7%6.3%
Nov 202542.2%11.6%19.1%11.1%10%5.9%
Dec 202541.1%12.2%18.8%11.6%10.3%6.1%
Jan 202638.3%13.8%19.8%12%9.3%6.8%
Feb 202638%11.9%22.4%12.3%9.2%6.2%
Mar 202639.9%12.1%20.7%14.2%7.7%5.4%
Apr 202641.1%12.2%20%12.8%8.4%5.5%
May 202638.9%13%17.9%15.1%9.6%5.5%
Jun 202639%13.9%16.7%15.1%10.1%5.2%
Jul 202640.6%16.3%15.6%14.4%7.4%5.7%
Aug 202639.7%18%15.3%14.1%7.1%5.8%
Sep 2026——————

  1. 1.Eufy

    39.7%

    held 1st · 21.9K estimated branded searches · -2.3% vs prior month · -0.9 points

  2. 2.TP-Link Tapo

    18%

    held 2nd · 9.9K estimated branded searches · +10% vs prior month · +1.7 points

  3. 3.Arlo

    15.3%

    held 3rd · 8.5K estimated branded searches · -2.1% vs prior month · -0.3 points

  4. 4.Ring

    14.1%

    held 4th · 7.8K estimated branded searches · -2% vs prior month · -0.3 points

  5. 5.Google Nest

    7.1%

    held 5th · 3.9K estimated branded searches · -4.6% vs prior month · -0.3 points

  6. 6.Swann

    5.8%

    held 6th · 3.2K estimated branded searches · +1.9% vs prior month · +0.1 points

Compare search popularity between Eufy and its closest rivals

How has branded search demand for Eufy changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Eufy in New Zealand rose from 17.4K to 21.9K.
  • Across the 11 months ending August 2026, Eufy’s estimated Share of Search among home security camera brands in New Zealand increased from 37.8% to 39.7%.
  • Across the 11 months ending August 2026, Eufy’s estimated Share of Search among home security camera brands in New Zealand peaked at 42.2% in November 2025 and was lowest at 37.8% in October 2025.

How did search popularity change for New Zealand home security camera brands in August 2026?

  1. In August 2026, TP-Link Tapo gained estimated Share of Search among home security camera brands in New Zealand, from 16.3% to 18%.

  2. In August 2026, Eufy lost estimated Share of Search among home security camera brands in New Zealand, from 40.6% to 39.7%.

  3. Arlo’s estimated Share of Search among home security camera brands in New Zealand has lost ground for 3 months in a row, from 17.9% to 15.3% in August 2026.

  4. Estimated monthly branded searches for Ring in New Zealand rose 24.3% over 11 measured months, from 6.3K to 7.8K in August 2026.

  5. Estimated monthly branded searches for Google Nest in New Zealand fell 12.7% over 11 measured months, from 4.5K to 3.9K in August 2026.

Which robot vacuum brands compete with Eufy?

Eufy against robot vacuum brands in New Zealand, by month

Share of Search by month for Eufy, Dreame, Roborock, iRobot, Ecovacs. The figures are in the table below the chart.

View monthly share of search table
MonthEufyDreameRoborockiRobotEcovacs
Oct 202563.5%6.4%10.9%11.9%7.4%
Nov 202558.8%9.1%15.1%10.2%6.8%
Dec 202558.3%8.7%12%14.5%6.5%
Jan 202663.7%8.5%11.3%9.5%7%
Feb 202663.6%8.7%12%9.6%6.1%
Mar 202663.8%9%11.1%8.5%7.6%
Apr 202663.7%9%11.5%8%7.8%
May 202663.6%11%10.8%8.2%6.5%
Jun 202665.6%10.2%9.7%7.2%7.3%
Jul 202663%11.1%10.7%8.5%6.7%
Aug 202662.4%13%9.8%7.6%7.2%
Sep 2026—————

  1. 1.Eufy

    62.4%

    held 1st · 21.9K estimated branded searches · -2.3% vs prior month · -0.6 points

  2. 2.Dreame

    13%

    held 2nd · 4.6K estimated branded searches · +16% vs prior month · +1.9 points

  3. 3.Roborock

    9.8%

    held 3rd · 3.4K estimated branded searches · -10% vs prior month · -0.9 points

  4. 4.iRobot

    7.6%

    held 4th · 2.7K estimated branded searches · -11.9% vs prior month · -0.9 points

  5. 5.Ecovacs

    7.2%

    held 5th · 2.5K estimated branded searches · +6.3% vs prior month · +0.5 points

Compare search popularity between Eufy and its closest rivals

How has branded search demand for Eufy changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Eufy’s estimated Share of Search among robot vacuum brands in New Zealand decreased from 63.5% to 62.4%.
  • Across the 11 months ending August 2026, Eufy’s estimated Share of Search among robot vacuum brands in New Zealand peaked at 65.6% in June 2026 and was lowest at 58.3% in December 2025.

How did search popularity change for New Zealand robot vacuum brands in August 2026?

  1. In August 2026, Dreame gained estimated Share of Search among robot vacuum brands in New Zealand, from 11.1% to 13%.

  2. In August 2026, Ecovacs gained estimated Share of Search among robot vacuum brands in New Zealand, from 6.7% to 7.2%.

  3. In August 2026, Roborock lost estimated Share of Search among robot vacuum brands in New Zealand, from 10.7% to 9.8%.

  4. In August 2026, iRobot lost estimated Share of Search among robot vacuum brands in New Zealand, from 8.5% to 7.6%.

  5. In August 2026, Eufy lost estimated Share of Search among robot vacuum brands in New Zealand, from 63% to 62.4%.

How is Eufy measured?

Brandwave collects information about searches that people make online using Eufy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

25 branded search terms

  • eufy
  • eufy baby monitor
  • eufy c210
  • eufy cam 2c
  • eufy camera
  • eufy camera 3
  • eufy com
  • eufy door lock
  • eufy doorbell
  • eufy e20
  • eufy homebase3
  • eufy indoor camera
  • eufy near me
  • eufy new zealand
  • eufy nz
  • eufy online
  • eufy outdoor camera
  • eufy robotic vacuum
  • eufy robovac
  • eufy scale
  • eufy security
  • eufy security camera
  • eufy solar panel
  • eufy vacuum
  • eufy vacuum cleaner

How the Brand Demand Index is measured

Who owns Eufy?

Eufy is owned by Anker. Brandwave also tracks Anker, owned by the same company, in New Zealand.

Do you work for Eufy? To request corrections or removal please contact us via our support page and we will be happy to assist.

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