Brandwave

How popular isEufy?

In September 2026, people searched for Eufy by name about 23,300 times in New Zealand, a 44% increase from the previous year. These searches made up 60.5% of all New Zealand camera monitor brand searches, placing Eufy first out of four brands. When we asked both ChatGPT and Google AI Overviews about camera monitor brands, Eufy appeared in two of the four answers and was the third most recommended of the four.

Search and AI answers in September 2026

Eufy is the most searched of 4 competitors and the third most recommended in AI answers.

  1. EufyShare of searches 60.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  2. OwletShare of searches 19.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. VTechShare of searches 17.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. OricomShare of searches 2.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top camera monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Eufy was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Eufy is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VTech1st
  2. Oricom2nd
  3. Eufy3rd
  4. Owlet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • VTech3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Oricom3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Eufy2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Owlet0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about camera monitor brands

4 answers
  • Asked ChatGPT

    “Which camera monitor brand should I buy in New Zealand?”

    1. 1VTech
    2. 2Oricom
    3. 3Eufy
  • Asked ChatGPT

    “What are the best camera monitor brands in New Zealand?”

    1. Asked ChatGPT

      “What's the best camera monitor brand in New Zealand for a baby at home?”

      1. 1Oricom
      2. 2VTech
      3. 3Eufy
    2. Searched Google, AI Overview

      “video monitor nz”

      1. 1VTech
      2. 2Oricom
    3. Searched Google, AI Overview

      “camera monitor brands nz”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Which camera monitor brands compete with Eufy?

    Eufy against camera monitor brands in New Zealand, by month

    Share of searches by month for Eufy, Owlet, VTech, Oricom. The figures are in the table below the chart.

    View monthly share of searches table
    MonthEufyOwletVTechOricom
    Oct 202560.9%17.7%20.6%0.81%
    Nov 202560.2%13.3%25.2%1.2%
    Dec 202561.8%12.5%24.7%1.1%
    Jan 202663.1%18.4%17.1%1.5%
    Feb 202667.6%15.3%16.1%1.1%
    Mar 202665.4%19.6%13.7%1.3%
    Apr 202665.3%17.3%15.9%1.5%
    May 202664%16.9%17.3%1.8%
    Jun 202662.1%18.5%17.3%2.2%
    Jul 202659.8%20%17.6%2.6%
    Aug 202657%23.1%17.4%2.5%
    Sep 202660.5%19.4%17.9%2.3%
    1. 1.Eufy

      60.5%

      Held 1st. 8.4K estimated branded searches, +16.8% vs prior month. Share +3.5 points.

    2. 2.Owlet

      19.4%

      Held 2nd. 2.7K estimated branded searches, -7.8% vs prior month. Share -3.8 points.

    3. 3.VTech

      17.9%

      Held 3rd. 2.5K estimated branded searches, +13.2% vs prior month. Share +0.5 points.

    4. 4.Oricom

      2.3%

      Held 4th. 320 estimated branded searches, 0% vs prior month. Share -0.2 points.

    Compare popularity between Eufy and its closest rivals

    Every comparison with Eufy

    25 comparisons

    How has branded search demand for Eufy changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Eufy in New Zealand rose from 16.2K to 23.3K.
    • Across the 12 months ending September 2026, Eufy’s share of searches among camera monitor brands in New Zealand peaked at 67.6% in February 2026 and was lowest at 57% in August 2026.

    How did search popularity change for New Zealand camera monitor brands in September 2026?

    3 changes
    1. In September 2026, Eufy gained share of searches among camera monitor brands in New Zealand, from 57% to 60.5%.

    2. In September 2026, Owlet lost share of searches among camera monitor brands in New Zealand, from 23.1% to 19.4%.

    3. Estimated monthly branded searches for Oricom in New Zealand rose 255.6% over 12 measured months, from 90 to 320 in September 2026.

    How are Eufy’s branded searches counted?

    16 search terms

    Brandwave collects information about searches that people make online using Eufy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • eufy
    • eufy baby monitor
    • eufy camera
    • eufy door lock
    • eufy doorbell
    • eufy homebase3
    • eufy indoor camera
    • eufy outdoor camera
    • eufy robotic vacuum
    • eufy robovac
    • eufy scale
    • eufy security
    • eufy security camera
    • eufy solar panel
    • eufy vacuum
    • eufy vacuum cleaner

    How the Brand Demand Index is measured

    Who owns Eufy?

    Eufy is owned by Anker. Brandwave also tracks Anker and Soundcore, owned by the same company, in New Zealand.

    Do you work for Eufy? To request corrections or removal please contact us via our support page and we will be happy to assist.

    Where does Eufy compete?

    Eufy is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Home security camera brands1st of 743.9%Show ranking
    Handheld vacuum brands3rd of 713.2%Show ranking
    Smart scale brands2nd of 730.8%Show ranking
    Door bell brands1st of 443.1%Show ranking
    Robot vacuum brands1st of 544.4%Show ranking
    Doorbell camera brands1st of 558.6%Show ranking
    Camera monitor brands1st of 460.5%Shown above
    Creator with pink hair and a pink jacket

    Is Eufy your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.