Brandwave

How popular isEufy?

In September 2026, people searched for Eufy by name about 23,300 times in New Zealand, a 44% increase from the previous year. These searches made up 58.6% of all New Zealand doorbell camera brand searches, placing Eufy first out of five brands. When we asked both ChatGPT and Google AI Overviews about doorbell camera brands, Eufy appeared in four of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

Eufy is the most searched of 5 competitors and the most recommended in AI answers.

  1. EufyShare of searches 58.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. ArloShare of searches 27.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. RingShare of searches 13.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. Google NestShare of searches 0.63%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. ADTShare of searches 0%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top doorbell camera brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Eufy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Eufy is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eufy1st
  2. Google Nest2nd
  3. Ring3rd
  4. Arlo4th
  5. ADT–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ring5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eufy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Nest4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arlo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ADT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about doorbell camera brands

5 answers

  • Asked ChatGPT

    “Which doorbell camera brand should I buy in New Zealand?”

    1. 1Eufy
    2. 2Ring
    3. 3Google Nest

  • Asked ChatGPT

    “What are the best doorbell camera brands in New Zealand?”

    1. 1Eufy
    2. 2Ring
    3. 3Google Nest
    4. 4Arlo

  • Asked ChatGPT

    “What's the best doorbell camera brand in New Zealand for front door security?”

    1. 1Eufy
    2. 2Google Nest
    3. 3Ring

  • Searched Google, AI Overview

    “best doorbell camera”

    1. 1Google Nest
    2. 2Eufy
    3. 3Arlo
    4. 4Ring

  • Searched Google, AI Overview

    “video doorbell nz”

    1. 1Ring

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which doorbell camera brands compete with Eufy?

Eufy against doorbell camera brands in New Zealand, by month

Share of searches by month for Eufy, Arlo, Ring. The figures are in the table below the chart.

View monthly share of searches table
MonthEufyArloRingGoogle NestADT
Oct 202549.8%34.8%13.9%1.4%0.07%
Nov 202556.7%31.6%10.7%1%0%
Dec 202554.5%32%12.6%0.8%0.07%
Jan 202652.3%35%11.7%0.95%0.07%
Feb 202650.7%36.2%12.3%0.77%0.08%
Mar 202652.4%35%11.9%0.67%0.07%
Apr 202652.9%34.5%11.7%0.88%0.07%
May 202650.7%32%16.3%0.95%0%
Jun 202651.4%33.8%13.4%1.4%0%
Jul 202655%29.6%14%1.4%0.07%
Aug 202655.6%30.9%12.3%1.2%0.08%
Sep 202658.6%27.6%13.2%0.63%0%

  1. 1.Eufy

    58.6%

    Held 1st. 8.4K estimated branded searches, +16.8% vs prior month. Share +3 points.

  2. 2.Arlo

    27.6%

    Held 2nd. 4K estimated branded searches, -1% vs prior month. Share -3.3 points.

  3. 3.Ring

    13.2%

    Held 3rd. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.9 points.

  4. 4.Google Nest

    0.63%

    Held 4th. 90 estimated branded searches, -40% vs prior month. Share -0.5 points.

  5. 5.ADT

    0%

    Held 5th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.

Compare popularity between Eufy and its closest rivals

Every comparison with Eufy

25 comparisons

How has branded search demand for Eufy changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Eufy in New Zealand rose from 16.2K to 23.3K.
  • Across the 12 months ending September 2026, Eufy’s share of searches among doorbell camera brands in New Zealand increased from 49.8% to 58.6%.

How did search popularity change for New Zealand doorbell camera brands in September 2026?

5 changes

  1. In September 2026, Eufy gained share of searches among doorbell camera brands in New Zealand, from 55.6% to 58.6%.

  2. In September 2026, Ring gained share of searches among doorbell camera brands in New Zealand, from 12.3% to 13.2%.

  3. In September 2026, Arlo lost share of searches among doorbell camera brands in New Zealand, from 30.9% to 27.6%.

  4. In September 2026, Google Nest lost share of searches among doorbell camera brands in New Zealand, from 1.2% to 0.63%.

  5. Estimated monthly branded searches for ADT in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are Eufy’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Eufy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • eufy
  • eufy baby monitor
  • eufy camera
  • eufy door lock
  • eufy doorbell
  • eufy homebase3
  • eufy indoor camera
  • eufy outdoor camera
  • eufy robotic vacuum
  • eufy robovac
  • eufy scale
  • eufy security
  • eufy security camera
  • eufy solar panel
  • eufy vacuum
  • eufy vacuum cleaner

How the Brand Demand Index is measured

Who owns Eufy?

Eufy is owned by Anker. Brandwave also tracks Anker and Soundcore, owned by the same company, in New Zealand.

Do you work for Eufy? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Eufy compete?

Eufy is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home security camera brands1st of 743.9%Show ranking
Handheld vacuum brands3rd of 713.2%Show ranking
Smart scale brands2nd of 730.8%Show ranking
Door bell brands1st of 443.1%Show ranking
Robot vacuum brands1st of 544.4%Show ranking
Doorbell camera brands1st of 558.6%Shown above
Camera monitor brands1st of 460.5%Show ranking
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Is Eufy your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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