Brandwave

How popular isRing?

In September 2026, people searched for Ring by name about 6,860 times in New Zealand, a 14.9% increase from the previous year. These searches made up 13.2% of all New Zealand doorbell camera brand searches, placing Ring third out of five brands. When we asked both ChatGPT and Google AI Overviews about doorbell camera brands, Ring appeared in all answers and was the third most recommended of the five.

Search and AI answers in September 2026

Ring is the third most searched of 5 competitors and the third most recommended in AI answers.

  1. EufyShare of searches 58.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. ArloShare of searches 27.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. RingShare of searches 13.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. Google NestShare of searches 0.63%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. ADTShare of searches 0%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Ring website (opens in a new tab)

Follow Ring and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top doorbell camera brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ring appeared in all five answers. Ring is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eufy1st
  2. Google Nest2nd
  3. Ring3rd
  4. Arlo4th
  5. ADT–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ring5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eufy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Nest4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arlo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ADT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about doorbell camera brands

5 answers

  • Asked ChatGPT

    “Which doorbell camera brand should I buy in New Zealand?”

    1. 1Eufy
    2. 2Ring
    3. 3Google Nest

  • Asked ChatGPT

    “What are the best doorbell camera brands in New Zealand?”

    1. 1Eufy
    2. 2Ring
    3. 3Google Nest
    4. 4Arlo

  • Asked ChatGPT

    “What's the best doorbell camera brand in New Zealand for front door security?”

    1. 1Eufy
    2. 2Google Nest
    3. 3Ring

  • Searched Google, AI Overview

    “best doorbell camera”

    1. 1Google Nest
    2. 2Eufy
    3. 3Arlo
    4. 4Ring

  • Searched Google, AI Overview

    “video doorbell nz”

    1. 1Ring

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which doorbell camera brands compete with Ring?

Ring against doorbell camera brands in New Zealand, by month

Share of searches by month for Eufy, Arlo, Ring. The figures are in the table below the chart.

View monthly share of searches table
MonthEufyArloRingGoogle NestADT
Oct 202549.8%34.8%13.9%1.4%0.07%
Nov 202556.7%31.6%10.7%1%0%
Dec 202554.5%32%12.6%0.8%0.07%
Jan 202652.3%35%11.7%0.95%0.07%
Feb 202650.7%36.2%12.3%0.77%0.08%
Mar 202652.4%35%11.9%0.67%0.07%
Apr 202652.9%34.5%11.7%0.88%0.07%
May 202650.7%32%16.3%0.95%0%
Jun 202651.4%33.8%13.4%1.4%0%
Jul 202655%29.6%14%1.4%0.07%
Aug 202655.6%30.9%12.3%1.2%0.08%
Sep 202658.6%27.6%13.2%0.63%0%

  1. 1.Eufy

    58.6%

    Held 1st. 8.4K estimated branded searches, +16.8% vs prior month. Share +3 points.

  2. 2.Arlo

    27.6%

    Held 2nd. 4K estimated branded searches, -1% vs prior month. Share -3.3 points.

  3. 3.Ring

    13.2%

    Held 3rd. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.9 points.

  4. 4.Google Nest

    0.63%

    Held 4th. 90 estimated branded searches, -40% vs prior month. Share -0.5 points.

  5. 5.ADT

    0%

    Held 5th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.

Compare popularity between Ring and its closest rivals

Every comparison with Ring

6 comparisons

How has branded search demand for Ring changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ring in New Zealand rose from 6K to 6.9K.
  • Across the 12 months ending September 2026, Ring’s share of searches among doorbell camera brands in New Zealand decreased from 13.9% to 13.2%.
  • Across the 12 months ending September 2026, Ring’s share of searches among doorbell camera brands in New Zealand peaked at 16.3% in May 2026 and was lowest at 10.7% in November 2025.

How did search popularity change for New Zealand doorbell camera brands in September 2026?

5 changes

  1. In September 2026, Eufy gained share of searches among doorbell camera brands in New Zealand, from 55.6% to 58.6%.

  2. In September 2026, Ring gained share of searches among doorbell camera brands in New Zealand, from 12.3% to 13.2%.

  3. In September 2026, Arlo lost share of searches among doorbell camera brands in New Zealand, from 30.9% to 27.6%.

  4. In September 2026, Google Nest lost share of searches among doorbell camera brands in New Zealand, from 1.2% to 0.63%.

  5. Estimated monthly branded searches for ADT in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are Ring’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Ring’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ring camera
  • ring camera app
  • ring camera view
  • ring door camera
  • ring doorbell
  • ring doorbell chime
  • ring doorbell pro
  • ring fire alarm
  • ring security camera
  • ring video doorbell
  • ring wireless camera

How the Brand Demand Index is measured

Who owns Ring?

Ring is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon Associates, Amazon Connect, Amazon DSP, Amazon Fire Tablet, Amazon Fire TV Stick, Amazon Music, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, eero and Kindle, owned by the same company, in New Zealand.

Do you work for Ring? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Ring compete?

Ring is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home security camera brands4th of 713.3%Show ranking
Door bell brands3rd of 420.9%Show ranking
Doorbell camera brands3rd of 513.2%Shown above
Fire alarm brands6th of 60.91%Show ranking
Creator with pink hair and a pink jacket

Is Ring your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free