Brandwave

ADT vs Ring:Which is more popular?

In September 2026, Ring had more branded searches than ADT among doorbell camera brands in New Zealand. Ring had about 1,900 branded searches, while ADT had 0. Ring made up 13.2% of all doorbell camera brand searches we track, and ADT accounted for 0%. When we asked ChatGPT and Google AI Overviews about doorbell camera brands, Ring appeared in all five answers and ADT in none.

Among doorbell camera brands in New Zealand in September 2026

Who do people search for more?

Ring, the only one of the two with measured searches

Ring 1.9K searchesADT 0 searches

Who does AI mention more?

Ring, mentioned in every answer we collected

Ring in 5 of 5ADT in 0 of 5

Who does AI recommend more?

Ring, the only one of the two named

Ring first in 4ADT never named

Follow ADT vs Ring and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top doorbell camera brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ring appeared in all five answers. ADT did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eufy1st
  2. Google Nest2nd
  3. Ring3rd
  4. Arlo4th
  5. ADT–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ring5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eufy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Nest4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arlo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ADT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about doorbell camera brands

5 answers

  • Asked ChatGPT

    “Which doorbell camera brand should I buy in New Zealand?”

    1. 1Eufy
    2. 2Ring
    3. 3Google Nest

  • Asked ChatGPT

    “What are the best doorbell camera brands in New Zealand?”

    1. 1Eufy
    2. 2Ring
    3. 3Google Nest
    4. 4Arlo

  • Asked ChatGPT

    “What's the best doorbell camera brand in New Zealand for front door security?”

    1. 1Eufy
    2. 2Google Nest
    3. 3Ring

  • Searched Google, AI Overview

    “best doorbell camera”

    1. 1Google Nest
    2. 2Eufy
    3. 3Arlo
    4. 4Ring

  • Searched Google, AI Overview

    “video doorbell nz”

    1. 1Ring

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ADT or Ring more popular in search?

This chart shows how often people search Google for ADT and Ring by name. Each line represents a brand's share of searches for all five doorbell camera brands we track, month by month, from searches in New Zealand.

ADT and Ring among doorbell camera brands in New Zealand, by month

Share of searches by month for Ring, ADT. The figures are in the table below the chart.

View monthly share of searches table
MonthEufyArloRingGoogle NestADT
Oct 202549.8%34.8%13.9%1.4%0.07%
Nov 202556.7%31.6%10.7%1%0%
Dec 202554.5%32%12.6%0.8%0.07%
Jan 202652.3%35%11.7%0.95%0.07%
Feb 202650.7%36.2%12.3%0.77%0.08%
Mar 202652.4%35%11.9%0.67%0.07%
Apr 202652.9%34.5%11.7%0.88%0.07%
May 202650.7%32%16.3%0.95%0%
Jun 202651.4%33.8%13.4%1.4%0%
Jul 202655%29.6%14%1.4%0.07%
Aug 202655.6%30.9%12.3%1.2%0.08%
Sep 202658.6%27.6%13.2%0.63%0%

How has the ADT and Ring comparison changed over the last 12 months?

3 findings
  • Ring was ahead of ADT in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ADT’s share of searches among doorbell camera brands in New Zealand moved from 0.07% to 0%, and its estimated monthly branded searches moved from 10 to 0.
  • Across the 12 months ending September 2026, Ring’s share of searches among doorbell camera brands in New Zealand moved from 13.9% to 13.2%, and its estimated monthly branded searches held steady at 1.9K.

How did search popularity change for New Zealand doorbell camera brands in September 2026?

2 changes

  1. In September 2026, Ring gained share of searches among doorbell camera brands in New Zealand, from 12.3% to 13.2%.

  2. Estimated monthly branded searches for ADT in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ADT’s and Ring’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ADT

1 branded search term

  • adt doorbell camera

Ring

1 branded search term

  • ring doorbell

How the Brand Demand Index is measured

Other head-to-heads among doorbell camera brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free