Brandwave

How popular isADT?

In September 2026, people searched for ADT by name about 600 times in New Zealand, a 27.7% decrease from the previous year. These searches made up 0% of all New Zealand doorbell camera brand searches, placing ADT fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about doorbell camera brands, ADT did not appear in any of the answers.

Search and AI answers in September 2026

ADT is the fifth most searched of 5 competitors and not listed in any AI answer.

  1. EufyShare of searches 58.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. ArloShare of searches 27.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. RingShare of searches 13.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. Google NestShare of searches 0.63%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. ADTShare of searches 0%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top doorbell camera brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ADT did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eufy1st
  2. Google Nest2nd
  3. Ring3rd
  4. Arlo4th
  5. ADT–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ring5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eufy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Nest4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arlo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ADT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about doorbell camera brands

5 answers

  • Asked ChatGPT

    “Which doorbell camera brand should I buy in New Zealand?”

    1. 1Eufy
    2. 2Ring
    3. 3Google Nest

  • Asked ChatGPT

    “What are the best doorbell camera brands in New Zealand?”

    1. 1Eufy
    2. 2Ring
    3. 3Google Nest
    4. 4Arlo

  • Asked ChatGPT

    “What's the best doorbell camera brand in New Zealand for front door security?”

    1. 1Eufy
    2. 2Google Nest
    3. 3Ring

  • Searched Google, AI Overview

    “best doorbell camera”

    1. 1Google Nest
    2. 2Eufy
    3. 3Arlo
    4. 4Ring

  • Searched Google, AI Overview

    “video doorbell nz”

    1. 1Ring

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which doorbell camera brands compete with ADT?

ADT against doorbell camera brands in New Zealand, by month

Share of searches by month for Eufy, Arlo, Ring, ADT. The figures are in the table below the chart.

View monthly share of searches table
MonthEufyArloRingGoogle NestADT
Oct 202549.8%34.8%13.9%1.4%0.07%
Nov 202556.7%31.6%10.7%1%0%
Dec 202554.5%32%12.6%0.8%0.07%
Jan 202652.3%35%11.7%0.95%0.07%
Feb 202650.7%36.2%12.3%0.77%0.08%
Mar 202652.4%35%11.9%0.67%0.07%
Apr 202652.9%34.5%11.7%0.88%0.07%
May 202650.7%32%16.3%0.95%0%
Jun 202651.4%33.8%13.4%1.4%0%
Jul 202655%29.6%14%1.4%0.07%
Aug 202655.6%30.9%12.3%1.2%0.08%
Sep 202658.6%27.6%13.2%0.63%0%

  1. 1.Eufy

    58.6%

    Held 1st. 8.4K estimated branded searches, +16.8% vs prior month. Share +3 points.

  2. 2.Arlo

    27.6%

    Held 2nd. 4K estimated branded searches, -1% vs prior month. Share -3.3 points.

  3. 3.Ring

    13.2%

    Held 3rd. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.9 points.

  4. 4.Google Nest

    0.63%

    Held 4th. 90 estimated branded searches, -40% vs prior month. Share -0.5 points.

  5. 5.ADT

    0%

    Held 5th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.

Compare popularity between ADT and its closest rivals

Every comparison with ADT

7 comparisons

How has branded search demand for ADT changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ADT in New Zealand fell from 830 to 600.
  • Across the 12 months ending September 2026, ADT’s share of searches among doorbell camera brands in New Zealand held steady, from 0.07% to 0%.

How did search popularity change for New Zealand doorbell camera brands in September 2026?

5 changes

  1. In September 2026, Eufy gained share of searches among doorbell camera brands in New Zealand, from 55.6% to 58.6%.

  2. In September 2026, Ring gained share of searches among doorbell camera brands in New Zealand, from 12.3% to 13.2%.

  3. In September 2026, Arlo lost share of searches among doorbell camera brands in New Zealand, from 30.9% to 27.6%.

  4. In September 2026, Google Nest lost share of searches among doorbell camera brands in New Zealand, from 1.2% to 0.63%.

  5. Estimated monthly branded searches for ADT in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are ADT’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using ADT’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adt alarm
  • adt alarm monitoring
  • adt alarm system
  • adt doorbell camera
  • adt home security
  • adt security
  • adt security guard
  • adt security monitoring
  • adt security system

Do you work for ADT? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ADT compete?

ADT is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Doorbell camera brands5th of 50%Shown above
Security companies5th of 67.7%Show ranking
Fire alarm brands2nd of 69.1%Show ranking
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Is ADT your brand?

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