Brandwave

ADT vs Chubb Security:Which is more popular?

In September 2026, ADT had more branded searches than Chubb Security among security companies in New Zealand. ADT had about 500 branded searches, while Chubb Security had 390. ADT made up 7.7% of all security company searches we track, and Chubb Security accounted for 6%. When we asked ChatGPT and Google AI Overviews about security companies, ADT appeared in two of the four answers and Chubb Security in one.

Among security companies in New Zealand in September 2026

Who do people search for more?

ADT, about 28% more searches than Chubb Security

ADT 500 searchesChubb Security 390 searches

Who does AI mention more?

ADT, mentioned in 2 of 4 answers, Chubb Security in 1

ADT in 2 of 4Chubb Security in 1 of 4

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Top security companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, ADT was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Chubb Security was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. First Security1st
  2. Armourguard2nd
  3. Red Badge3rd
  4. Allied Security4th
  5. ADT5th
  6. Chubb Security–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • First Security3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Allied Security2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Armourguard2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Red Badge2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ADT2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Chubb Security1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about security companies

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ADT or Chubb Security more popular in search?

This chart shows how often people search Google for ADT and Chubb Security by name. Each line represents a brand's share of searches for all six security companies we track, month by month, from searches in New Zealand.

ADT and Chubb Security among security companies in New Zealand, by month

Share of searches by month for ADT, Chubb Security. The figures are in the table below the chart.

View monthly share of searches table
MonthAllied SecurityArmourguardFirst SecurityRed BadgeADTChubb Security
Oct 202522.3%26.1%18.1%18.1%9.9%5.4%
Nov 202522.3%25.8%13.9%22.3%10.2%5.4%
Dec 202526.9%25.6%16.8%16.8%8.4%5.4%
Jan 202623.9%27.7%14.9%19.4%9.3%4.8%
Feb 202615.5%28.4%15.5%20.2%13%7.4%
Mar 202616.9%25.3%16.9%20.9%13.7%6.3%
Apr 202619.5%21.9%19.5%19.5%15%4.8%
May 202619%20.8%23.3%19%12.2%5.7%
Jun 202620.6%24.5%20.6%15.8%12.3%6.2%
Jul 202622.5%26.4%17.3%17.3%11.1%5.5%
Aug 202624.4%21.8%19.8%19.8%9.4%4.9%
Sep 202624.6%21.8%20%20%7.7%6%

How has the ADT and Chubb Security comparison changed over the last 12 months?

3 findings
  • ADT was ahead of Chubb Security in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ADT’s share of searches among security companies in New Zealand moved from 9.9% to 7.7%, and its estimated monthly branded searches moved from 710 to 500.
  • Across the 12 months ending September 2026, Chubb Security’s share of searches among security companies in New Zealand moved from 5.4% to 6%, and its estimated monthly branded searches held steady at 390.

How did search popularity change for New Zealand security companies in September 2026?

2 changes

  1. In September 2026, Chubb Security gained share of searches among security companies in New Zealand, from 4.9% to 6%.

  2. In September 2026, ADT lost share of searches among security companies in New Zealand, from 9.4% to 7.7%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using ADT’s and Chubb Security’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ADT

6 branded search terms

  • adt alarm monitoring
  • adt home security
  • adt security
  • adt security guard
  • adt security monitoring
  • adt security system

Chubb Security

1 branded search term

  • chubb security

How the Brand Demand Index is measured

Other head-to-heads among security companies

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