Security companies in New Zealand:Which brands are most popular in search?
In August 2026, First Security was the most searched among security companies in New Zealand, with an estimated 2.2K branded searches and 33.8% estimated Share of Search within this set.
First Security33.8%
Allied Security32.3%
Armourguard22.8%
ADT11%
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Share of SearchLeaderboard
Compare the security firms New Zealand businesses and homes use for guarding and alarm monitoring. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for First Security, Allied Security, Armourguard, ADT. The figures are in the table below the chart.
View monthly share of search table
| Month | First Security | Allied Security | Armourguard | ADT |
|---|---|---|---|---|
| Oct 2025 | 28.4% | 29.8% | 29.6% | 12.2% |
| Nov 2025 | 24.7% | 32% | 30.3% | 13% |
| Dec 2025 | 26.2% | 35% | 28.7% | 10.1% |
| Jan 2026 | 25.6% | 31.6% | 31% | 11.8% |
| Feb 2026 | 26.8% | 23.1% | 32.6% | 17.5% |
| Mar 2026 | 29.7% | 23.7% | 28.7% | 17.9% |
| Apr 2026 | 32.6% | 24.9% | 23.4% | 19.1% |
| May 2026 | 36.6% | 24.3% | 22.7% | 16.3% |
| Jun 2026 | 34.2% | 25.8% | 25.8% | 14.2% |
| Jul 2026 | 30.3% | 28% | 28.5% | 13.3% |
| Aug 2026 | 33.8% | 32.3% | 22.8% | 11% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.8% | 2.2K | +29.2% | +3.6 points | |
| 2, moved from 3rd to 2nd | 32.3% | 2.1K | +33.5% | +4.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 22.8% | 1.5K | -7.5% | -5.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 11% | 720 | -4% | -2.2 points |
33.8%
held 1st · 2.2K estimated branded searches · +29.2% vs prior month · +3.6 points
32.3%
moved from 3rd to 2nd · 2.1K estimated branded searches · +33.5% vs prior month · +4.3 points
22.8%
moved from 2nd to 3rd · 1.5K estimated branded searches · -7.5% vs prior month · -5.7 points
4.
ADT11%
held 4th · 720 estimated branded searches · -4% vs prior month · -2.2 points
Compare search popularity between leading brands
- First Security vs Allied Security: compare search popularity
- First Security vs Armourguard: compare search popularity
- First Security vs ADT: compare search popularity
- Allied Security vs Armourguard: compare search popularity
- Allied Security vs ADT: compare search popularity
- Armourguard vs ADT: compare search popularity
- Compare any of these brands
Which brand is most popular in search among security companies in New Zealand?
4 brands
In August 2026, First Security was the most searched among security companies in New Zealand, with an estimated 2.2K branded searches and 33.8% estimated Share of Search within this set. Allied Security is in 2nd place, 1.5 percentage points behind at 32.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| First Security | 28.4% → 33.8% | 36.6%May 2026 | 24.7%Nov 2025 | 3rd → 1st |
| Allied Security | 29.8% → 32.3% | 35%Dec 2025 | 23.1%Feb 2026 | 1st → 2nd |
| Armourguard | 29.6% → 22.8% | 32.6%Feb 2026 | 22.7%May 2026 | 2nd → 3rd |
| ADT | 12.2% → 11% | 19.1%Apr 2026 | 10.1%Dec 2025 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, First Security’s estimated Share of Search among security companies in New Zealand increased from 28.4% to 33.8%.
- Across the 11 months ending August 2026, Allied Security’s estimated Share of Search among security companies in New Zealand increased from 29.8% to 32.3%.
- Across the 11 months ending August 2026, Armourguard’s estimated Share of Search among security companies in New Zealand decreased from 29.6% to 22.8%.
- Across the 11 months ending August 2026, ADT’s estimated Share of Search among security companies in New Zealand decreased from 12.2% to 11%.
- Across the 11 months ending August 2026, First Security’s estimated Share of Search among security companies in New Zealand peaked at 36.6% in May 2026 and was lowest at 24.7% in November 2025.
- Across the 11 months ending August 2026, Allied Security’s estimated Share of Search among security companies in New Zealand peaked at 35% in December 2025 and was lowest at 23.1% in February 2026.
- Across the 11 months ending August 2026, Armourguard’s estimated Share of Search among security companies in New Zealand peaked at 32.6% in February 2026 and was lowest at 22.7% in May 2026.
- Across the 11 months ending August 2026, ADT’s estimated Share of Search among security companies in New Zealand peaked at 19.1% in April 2026 and was lowest at 10.1% in December 2025.
- Across the 11 months ending August 2026, First Security rose from 3rd to 1st among security companies in New Zealand.
- Across the 11 months ending August 2026, Allied Security fell from 1st to 2nd among security companies in New Zealand.
- Across the 11 months ending August 2026, Armourguard fell from 2nd to 3rd among security companies in New Zealand.
How did search popularity change for New Zealand security companies in August 2026?
4 changes
In August 2026, Allied Security overtook Armourguard to rank 2nd among security companies in New Zealand, at 32.3%.
In August 2026, First Security gained estimated Share of Search among security companies in New Zealand, from 30.3% to 33.8%.
In August 2026, Armourguard lost estimated Share of Search among security companies in New Zealand, from 28.5% to 22.8%.
In August 2026, ADT lost estimated Share of Search among security companies in New Zealand, from 13.3% to 11%.
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