Allied Security vs First Security:Which is more popular?
In September 2026, Allied Security had more branded searches than First Security among security companies in New Zealand. Allied Security had about 1,600 branded searches, while First Security had 1,300. Allied Security made up 24.6% of all security company searches we track, and First Security accounted for 20%. When we asked ChatGPT and Google AI Overviews about security companies, First Security appeared in three of the four answers and Allied Security in two. First Security was mentioned before Allied Security in two out of three answers.
Who do people search for more?
Allied Security, about 23% more searches than First Security
Who does AI mention more?
First Security, mentioned in 3 of 4 answers, Allied Security in 2
Who does AI recommend more?
First Security, named ahead of Allied Security in 2 of 3 answers
Follow Allied Security vs First Security and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top security companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, First Security was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Allied Security was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. First Security was listed before Allied Security in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- First Security3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Allied Security2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Armourguard2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Red Badge2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
ADT2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Chubb Security1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about security companies
4 answers
Asked ChatGPT
“Which security company should I hire in New Zealand?”
Asked ChatGPT
“What are the best security companies in New Zealand?”
Asked ChatGPT
“What's the best security company in New Zealand for alarm monitoring?”
Searched Google, AI Overview
“security companies nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“security guards nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Allied Security or First Security more popular in search?
This chart shows how often people search Google for Allied Security and First Security by name. Each line represents a brand's share of searches for all six security companies we track, month by month, from searches in New Zealand.
Share of searches by month for Allied Security, First Security. The figures are in the table below the chart.
View monthly share of searches table
| Month | Allied Security | Armourguard | First Security | Red Badge | ADT | Chubb Security |
|---|---|---|---|---|---|---|
| Oct 2025 | 22.3% | 26.1% | 18.1% | 18.1% | 9.9% | 5.4% |
| Nov 2025 | 22.3% | 25.8% | 13.9% | 22.3% | 10.2% | 5.4% |
| Dec 2025 | 26.9% | 25.6% | 16.8% | 16.8% | 8.4% | 5.4% |
| Jan 2026 | 23.9% | 27.7% | 14.9% | 19.4% | 9.3% | 4.8% |
| Feb 2026 | 15.5% | 28.4% | 15.5% | 20.2% | 13% | 7.4% |
| Mar 2026 | 16.9% | 25.3% | 16.9% | 20.9% | 13.7% | 6.3% |
| Apr 2026 | 19.5% | 21.9% | 19.5% | 19.5% | 15% | 4.8% |
| May 2026 | 19% | 20.8% | 23.3% | 19% | 12.2% | 5.7% |
| Jun 2026 | 20.6% | 24.5% | 20.6% | 15.8% | 12.3% | 6.2% |
| Jul 2026 | 22.5% | 26.4% | 17.3% | 17.3% | 11.1% | 5.5% |
| Aug 2026 | 24.4% | 21.8% | 19.8% | 19.8% | 9.4% | 4.9% |
| Sep 2026 | 24.6% | 21.8% | 20% | 20% | 7.7% | 6% |
How has the Allied Security and First Security comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: First Security took it in May 2026, Allied Security took it in July 2026.
- Across the 12 months ending September 2026, Allied Security’s share of searches among security companies in New Zealand moved from 22.3% to 24.6%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, First Security’s share of searches among security companies in New Zealand moved from 18.1% to 20%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for New Zealand security companies in September 2026?
1 change
Allied Security’s share of searches among security companies in New Zealand has gained ground for 3 months in a row, from 20.6% to 24.6% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Allied Security’s and First Security’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allied Security
2 branded search terms
- allied security
- alliedsecurity
First Security
2 branded search terms
- first security
- firstsecurity
Other head-to-heads among security companies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.