Fire alarm brands in New Zealand:Which are most popular?
In September 2026, Cavius was the most searched fire alarm brand in New Zealand, accounting for 80.9% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Cavius was mentioned most often, in four of the five answers. Cavius was recommended most often, coming first in both responses that gave a list.
CaviusShare of searches 80.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
ADTShare of searches 9.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
KiddeShare of searches 7.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
First AlertShare of searches 0.91%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- PSA LifesaverShare of searches 0.91%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top fire alarm brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Cavius was mentioned most often, in four of the five answers. Cavius was recommended most often, coming first in both answers that gave a list. PSA Lifesaver was second. ADT, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cavius4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PSA Lifesaver2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ADT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kidde0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- First Alert0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ring0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fire alarm brands
5 answers
Asked ChatGPT
“Which fire alarm brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best fire alarm brands in New Zealand?”
Asked ChatGPT
“What's the best fire alarm brand in New Zealand for home safety?”
Searched Google, AI Overview
“fire alarms nz”
Searched Google, AI Overview
“home fire alarm”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which fire alarm brands do people search for most?
This chart shows how often people search Google for each fire alarm brand by name. Each line represents a brand's share of searches for all six fire alarm brands we track, month by month, from searches in New Zealand.
Share of searches by month for Cavius, ADT, Kidde. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cavius | ADT | Kidde | First Alert | PSA Lifesaver | Ring |
|---|---|---|---|---|---|---|
| Oct 2025 | 78.1% | 9.6% | 8.8% | 1.8% | 0.88% | 0.88% |
| Nov 2025 | 80.2% | 10.3% | 6.9% | 0.86% | 0.86% | 0.86% |
| Dec 2025 | 84% | 7.5% | 4.7% | 0.94% | 1.9% | 0.94% |
| Jan 2026 | 79.5% | 11.1% | 6.8% | 0.85% | 0.85% | 0.85% |
| Feb 2026 | 73% | 18% | 5.7% | 0.82% | 1.6% | 0.82% |
| Mar 2026 | 73.2% | 16.1% | 8.1% | 1.3% | 0.67% | 0.67% |
| Apr 2026 | 59.3% | 12.7% | 26% | 0.49% | 0.98% | 0.49% |
| May 2026 | 53.7% | 12.8% | 31.5% | 0.99% | 0.49% | 0.49% |
| Jun 2026 | 75.7% | 8.3% | 13.2% | 0.69% | 1.4% | 0.69% |
| Jul 2026 | 85.1% | 7.4% | 5.4% | 0.68% | 0.68% | 0.68% |
| Aug 2026 | 80.2% | 7.6% | 8.4% | 1.5% | 1.5% | 0.76% |
| Sep 2026 | 80.9% | 9.1% | 7.3% | 0.91% | 0.91% | 0.91% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.9% | 890 | -15.2% | +0.8 points | |
| 2, moved from 3rd to 2nd | 9.1% | 100 | 0% | +1.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 7.3% | 80 | -27.3% | -1.1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 0.91% | 10 | -50% | -0.6 points | |
| 5, held 5th | 0.91% | 10 | -50% | -0.6 points | |
| 6, held 6th | 0.91% | 10 | 0% | +0.1 points |
1.
Cavius80.9%
Held 1st. 890 estimated branded searches, -15.2% vs prior month. Share +0.8 points.
2.
ADT9.1%
Moved from 3rd to 2nd. 100 estimated branded searches, 0% vs prior month. Share +1.5 points.
3.
Kidde7.3%
Moved from 2nd to 3rd. 80 estimated branded searches, -27.3% vs prior month. Share -1.1 points.
0.91%
Held 4th. 10 estimated branded searches, -50% vs prior month. Share -0.6 points.
0.91%
Held 5th. 10 estimated branded searches, -50% vs prior month. Share -0.6 points.
6.
Ring0.91%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.
Which brand is most popular in search among fire alarm brands in New Zealand?
6 brands
In September 2026, Cavius was the most searched among fire alarm brands in New Zealand, with an estimated 890 branded searches, 80.9% of all searches for the six we track. ADT is in 2nd place, 71.8 percentage points behind at 9.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Cavius | 78.1% → 80.9% | 85.1%Jul 2026 | 53.7%May 2026 | 1st |
| ADT | 9.6% → 9.1% | 18%Feb 2026 | 7.4%Jul 2026 | 2nd |
| Kidde | 8.8% → 7.3% | 31.5%May 2026 | 4.7%Dec 2025 | 3rd |
| First Alert | 1.8% → 0.91% | 1.8%Oct 2025 | 0.49%Apr 2026 | 4th |
| PSA Lifesaver | 0.88% → 0.91% | 1.9%Dec 2025 | 0.49%May 2026 | 5th |
| Ring | 0.88% → 0.91% | 0.94%Dec 2025 | 0.49%Apr 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Cavius’ share of searches among fire alarm brands in New Zealand increased from 78.1% to 80.9%.
- Across the 12 months ending September 2026, ADT’s share of searches among fire alarm brands in New Zealand decreased from 9.6% to 9.1%.
- Across the 12 months ending September 2026, Kidde’s share of searches among fire alarm brands in New Zealand decreased from 8.8% to 7.3%.
- Across the 12 months ending September 2026, First Alert’s share of searches among fire alarm brands in New Zealand decreased from 1.8% to 0.91%.
- Across the 12 months ending September 2026, Cavius’ share of searches among fire alarm brands in New Zealand peaked at 85.1% in July 2026 and was lowest at 53.7% in May 2026.
- Across the 12 months ending September 2026, ADT’s share of searches among fire alarm brands in New Zealand peaked at 18% in February 2026 and was lowest at 7.4% in July 2026.
- Across the 12 months ending September 2026, Kidde’s share of searches among fire alarm brands in New Zealand peaked at 31.5% in May 2026 and was lowest at 4.7% in December 2025.
- Across the 12 months ending September 2026, First Alert’s share of searches among fire alarm brands in New Zealand peaked at 1.8% in October 2025 and was lowest at 0.49% in April 2026.
- Across the 12 months ending September 2026, PSA Lifesaver’s share of searches among fire alarm brands in New Zealand peaked at 1.9% in December 2025 and was lowest at 0.49% in May 2026.
- Across the 12 months ending September 2026, PSA Lifesaver and Ring held steady: their share of searches among fire alarm brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand fire alarm brands in September 2026?
5 changes
In September 2026, ADT overtook Kidde to rank 2nd among fire alarm brands in New Zealand, with 9.1% of the searches.
In September 2026, Cavius gained share of searches among fire alarm brands in New Zealand, from 80.2% to 80.9%.
In September 2026, Kidde lost share of searches among fire alarm brands in New Zealand, from 8.4% to 7.3%.
In September 2026, First Alert lost share of searches among fire alarm brands in New Zealand, from 1.5% to 0.91%.
In September 2026, PSA Lifesaver lost share of searches among fire alarm brands in New Zealand, from 1.5% to 0.91%.
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