Brandwave

How popular isCavius?

In September 2026, people searched for Cavius by name about 890 times in New Zealand, about the same as the previous year. These searches made up 80.9% of all New Zealand fire alarm brand searches, placing Cavius first out of six brands. When we asked both ChatGPT and Google AI Overviews about fire alarm brands, Cavius appeared in four of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Cavius is the most searched of 6 competitors and the most recommended in AI answers.

  1. CaviusShare of searches 80.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. ADTShare of searches 9.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. KiddeShare of searches 7.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. First AlertShare of searches 0.91%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. PSA LifesaverShare of searches 0.91%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd

+1 more

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Top fire alarm brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cavius was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Cavius is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cavius1st
  2. PSA Lifesaver2nd
  3. ADT–
  4. Kidde–
  5. First Alert–
  6. Ring–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cavius4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PSA Lifesaver2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ADT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kidde0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • First Alert0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ring0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fire alarm brands

5 answers

  • Asked ChatGPT

    “Which fire alarm brand should I buy in New Zealand?”

    1. 1Cavius
    2. 2PSA Lifesaver

  • Asked ChatGPT

    “What are the best fire alarm brands in New Zealand?”

    1. 1Cavius

  • Asked ChatGPT

    “What's the best fire alarm brand in New Zealand for home safety?”

    1. 1Cavius
    2. 2PSA Lifesaver

  • Searched Google, AI Overview

    “fire alarms nz”

    1. Searched Google, AI Overview

      “home fire alarm”

      1. 1Cavius

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which fire alarm brands compete with Cavius?

    Cavius against fire alarm brands in New Zealand, by month

    Share of searches by month for Cavius, ADT, Kidde. The figures are in the table below the chart.

    View monthly share of searches table
    MonthCaviusADTKiddeFirst AlertPSA LifesaverRing
    Oct 202578.1%9.6%8.8%1.8%0.88%0.88%
    Nov 202580.2%10.3%6.9%0.86%0.86%0.86%
    Dec 202584%7.5%4.7%0.94%1.9%0.94%
    Jan 202679.5%11.1%6.8%0.85%0.85%0.85%
    Feb 202673%18%5.7%0.82%1.6%0.82%
    Mar 202673.2%16.1%8.1%1.3%0.67%0.67%
    Apr 202659.3%12.7%26%0.49%0.98%0.49%
    May 202653.7%12.8%31.5%0.99%0.49%0.49%
    Jun 202675.7%8.3%13.2%0.69%1.4%0.69%
    Jul 202685.1%7.4%5.4%0.68%0.68%0.68%
    Aug 202680.2%7.6%8.4%1.5%1.5%0.76%
    Sep 202680.9%9.1%7.3%0.91%0.91%0.91%

    1. 1.Cavius

      80.9%

      Held 1st. 890 estimated branded searches, -15.2% vs prior month. Share +0.8 points.

    2. 2.ADT

      9.1%

      Moved from 3rd to 2nd. 100 estimated branded searches, 0% vs prior month. Share +1.5 points.

    3. 3.Kidde

      7.3%

      Moved from 2nd to 3rd. 80 estimated branded searches, -27.3% vs prior month. Share -1.1 points.

    4. 4.First Alert

      0.91%

      Held 4th. 10 estimated branded searches, -50% vs prior month. Share -0.6 points.

    5. 5.PSA Lifesaver

      0.91%

      Held 5th. 10 estimated branded searches, -50% vs prior month. Share -0.6 points.

    6. 6.Ring

      0.91%

      Held 6th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

    Compare popularity between Cavius and its closest rivals

    Every comparison with Cavius

    2 comparisons

    How has branded search demand for Cavius changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Cavius in New Zealand held steady at 890.
    • Across the 12 months ending September 2026, Cavius’ share of searches among fire alarm brands in New Zealand increased from 78.1% to 80.9%.
    • Across the 12 months ending September 2026, Cavius’ share of searches among fire alarm brands in New Zealand peaked at 85.1% in July 2026 and was lowest at 53.7% in May 2026.

    How did search popularity change for New Zealand fire alarm brands in September 2026?

    5 changes

    1. In September 2026, ADT overtook Kidde to rank 2nd among fire alarm brands in New Zealand, with 9.1% of the searches.

    2. In September 2026, Cavius gained share of searches among fire alarm brands in New Zealand, from 80.2% to 80.9%.

    3. In September 2026, Kidde lost share of searches among fire alarm brands in New Zealand, from 8.4% to 7.3%.

    4. In September 2026, First Alert lost share of searches among fire alarm brands in New Zealand, from 1.5% to 0.91%.

    5. In September 2026, PSA Lifesaver lost share of searches among fire alarm brands in New Zealand, from 1.5% to 0.91%.

    How are Cavius’ branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Cavius’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • cavius
    • cavius smoke alarm

    Do you work for Cavius? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Cavius compete?

    Cavius is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Fire alarm brands1st of 680.9%Shown above
    Smoke alarm brands1st of 490.8%Show ranking
    Creator with pink hair and a pink jacket

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