Brandwave

Cavius vs First Alert:Which is more popular?

In September 2026, Cavius had more branded searches than First Alert among fire alarm brands in New Zealand. Cavius had about 890 branded searches, while First Alert had 10. Cavius made up 80.9% of all fire alarm brand searches we track, and First Alert accounted for 0.91%. When we asked ChatGPT and Google AI Overviews about fire alarm brands, Cavius appeared in four of the five answers and First Alert in none.

Among fire alarm brands in New Zealand in September 2026

Who do people search for more?

Cavius, about 89 searches for every 1 for First Alert

Cavius 890 searchesFirst Alert 10 searches

Who does AI mention more?

Cavius, mentioned in 4 of 5 answers, First Alert in 0

Cavius in 4 of 5First Alert in 0 of 5

Who does AI recommend more?

Cavius, the only one of the two named

Cavius first in 2First Alert never named

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Top fire alarm brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cavius was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. First Alert did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cavius1st
  2. PSA Lifesaver2nd
  3. ADT–
  4. Kidde–
  5. First Alert–
  6. Ring–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cavius4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PSA Lifesaver2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ADT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kidde0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • First Alert0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ring0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fire alarm brands

5 answers

  • Asked ChatGPT

    “Which fire alarm brand should I buy in New Zealand?”

    1. 1Cavius
    2. 2PSA Lifesaver

  • Asked ChatGPT

    “What are the best fire alarm brands in New Zealand?”

    1. 1Cavius

  • Asked ChatGPT

    “What's the best fire alarm brand in New Zealand for home safety?”

    1. 1Cavius
    2. 2PSA Lifesaver

  • Searched Google, AI Overview

    “fire alarms nz”

    1. Searched Google, AI Overview

      “home fire alarm”

      1. 1Cavius

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Cavius or First Alert more popular in search?

    This chart shows how often people search Google for Cavius and First Alert by name. Each line represents a brand's share of searches for all six fire alarm brands we track, month by month, from searches in New Zealand.

    Cavius and First Alert among fire alarm brands in New Zealand, by month

    Share of searches by month for Cavius, First Alert. The figures are in the table below the chart.

    View monthly share of searches table
    MonthCaviusADTKiddeFirst AlertPSA LifesaverRing
    Oct 202578.1%9.6%8.8%1.8%0.88%0.88%
    Nov 202580.2%10.3%6.9%0.86%0.86%0.86%
    Dec 202584%7.5%4.7%0.94%1.9%0.94%
    Jan 202679.5%11.1%6.8%0.85%0.85%0.85%
    Feb 202673%18%5.7%0.82%1.6%0.82%
    Mar 202673.2%16.1%8.1%1.3%0.67%0.67%
    Apr 202659.3%12.7%26%0.49%0.98%0.49%
    May 202653.7%12.8%31.5%0.99%0.49%0.49%
    Jun 202675.7%8.3%13.2%0.69%1.4%0.69%
    Jul 202685.1%7.4%5.4%0.68%0.68%0.68%
    Aug 202680.2%7.6%8.4%1.5%1.5%0.76%
    Sep 202680.9%9.1%7.3%0.91%0.91%0.91%

    How has the Cavius and First Alert comparison changed over the last 12 months?

    3 findings
    • Cavius was ahead of First Alert in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Cavius’ share of searches among fire alarm brands in New Zealand moved from 78.1% to 80.9%, and its estimated monthly branded searches held steady at 890.
    • Across the 12 months ending September 2026, First Alert’s share of searches among fire alarm brands in New Zealand moved from 1.8% to 0.91%, and its estimated monthly branded searches moved from 20 to 10.

    How did search popularity change for New Zealand fire alarm brands in September 2026?

    2 changes

    1. In September 2026, Cavius gained share of searches among fire alarm brands in New Zealand, from 80.2% to 80.9%.

    2. In September 2026, First Alert lost share of searches among fire alarm brands in New Zealand, from 1.5% to 0.91%.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Cavius’ and First Alert’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Cavius

    2 branded search terms

    • cavius
    • cavius smoke alarm

    First Alert

    1 branded search term

    • first alert

    How the Brand Demand Index is measured

    Other head-to-heads among fire alarm brands

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