ADT vs Kidde:Which is more popular?
In September 2026, ADT had more branded searches than Kidde among fire alarm brands in New Zealand. ADT had about 100 branded searches, while Kidde had 80. ADT made up 9.1% of all fire alarm brand searches we track, and Kidde accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about fire alarm brands, neither ADT nor Kidde appeared in any of the five answers.
Who do people search for more?
ADT, about 25% more searches than Kidde
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top fire alarm brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither ADT nor Kidde showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Cavius4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- PSA Lifesaver2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ADT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kidde0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
First Alert0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ring0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fire alarm brands
5 answers
Asked ChatGPT
“Which fire alarm brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best fire alarm brands in New Zealand?”
Asked ChatGPT
“What's the best fire alarm brand in New Zealand for home safety?”
Searched Google, AI Overview
“fire alarms nz”
Searched Google, AI Overview
“home fire alarm”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ADT or Kidde more popular in search?
This chart shows how often people search Google for ADT and Kidde by name. Each line represents a brand's share of searches for all six fire alarm brands we track, month by month, from searches in New Zealand.
Share of searches by month for ADT, Kidde. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cavius | ADT | Kidde | First Alert | PSA Lifesaver | Ring |
|---|---|---|---|---|---|---|
| Oct 2025 | 78.1% | 9.6% | 8.8% | 1.8% | 0.88% | 0.88% |
| Nov 2025 | 80.2% | 10.3% | 6.9% | 0.86% | 0.86% | 0.86% |
| Dec 2025 | 84% | 7.5% | 4.7% | 0.94% | 1.9% | 0.94% |
| Jan 2026 | 79.5% | 11.1% | 6.8% | 0.85% | 0.85% | 0.85% |
| Feb 2026 | 73% | 18% | 5.7% | 0.82% | 1.6% | 0.82% |
| Mar 2026 | 73.2% | 16.1% | 8.1% | 1.3% | 0.67% | 0.67% |
| Apr 2026 | 59.3% | 12.7% | 26% | 0.49% | 0.98% | 0.49% |
| May 2026 | 53.7% | 12.8% | 31.5% | 0.99% | 0.49% | 0.49% |
| Jun 2026 | 75.7% | 8.3% | 13.2% | 0.69% | 1.4% | 0.69% |
| Jul 2026 | 85.1% | 7.4% | 5.4% | 0.68% | 0.68% | 0.68% |
| Aug 2026 | 80.2% | 7.6% | 8.4% | 1.5% | 1.5% | 0.76% |
| Sep 2026 | 80.9% | 9.1% | 7.3% | 0.91% | 0.91% | 0.91% |
How has the ADT and Kidde comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Kidde took it in April 2026, ADT took it in July 2026, Kidde took it in August 2026, ADT took it in September 2026.
- Across the 12 months ending September 2026, ADT’s share of searches among fire alarm brands in New Zealand moved from 9.6% to 9.1%, and its estimated monthly branded searches moved from 110 to 100.
- Across the 12 months ending September 2026, Kidde’s share of searches among fire alarm brands in New Zealand moved from 8.8% to 7.3%, and its estimated monthly branded searches moved from 100 to 80.
How did search popularity change for New Zealand fire alarm brands in September 2026?
2 changes
In September 2026, ADT overtook Kidde to rank 2nd among fire alarm brands in New Zealand, with 9.1% of the searches.
In September 2026, Kidde lost share of searches among fire alarm brands in New Zealand, from 8.4% to 7.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using ADT’s and Kidde’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fire alarm brands
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