Smoke alarm brands in New Zealand:Which are most popular?
In September 2026, Cavius was the most searched smoke alarm brand in New Zealand, accounting for 90.8% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Cavius was mentioned most often, in three of the four answers. Cavius was recommended most often, coming first in both responses that gave a list.
CaviusShare of searches 90.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
KiddeShare of searches 8.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
First AlertShare of searches 1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
QuellShare of searches 0%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
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Top smoke alarm brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Cavius was mentioned most often, in three of the four answers. Cavius was recommended most often, coming first in both answers that gave a list. Quell was second. Kidde, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Cavius1st
- Quell2nd
- Kidde–
- First Alert–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cavius3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Quell2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kidde0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- First Alert0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about smoke alarm brands
4 answers
Asked ChatGPT
“Which smoke alarm brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best smoke alarm brands in New Zealand?”
Asked ChatGPT
“What's the best smoke alarm brand in New Zealand for home safety?”
Searched Google, AI Overview
“smoke alarm nz”
Searched Google, AI Overview
“battery smoke alarm”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which smoke alarm brands do people search for most?
This chart shows how often people search Google for each smoke alarm brand by name. Each line represents a brand's share of searches for all four smoke alarm brands we track, month by month, from searches in New Zealand.
Share of searches by month for Cavius, Kidde. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cavius | Kidde | First Alert | Quell |
|---|---|---|---|---|
| Oct 2025 | 88.1% | 9.9% | 2% | 0% |
| Nov 2025 | 91.2% | 7.8% | 0.98% | 0% |
| Dec 2025 | 93.7% | 5.3% | 1.1% | 0% |
| Jan 2026 | 90.3% | 7.8% | 0.97% | 0.97% |
| Feb 2026 | 91.8% | 7.2% | 1% | 0% |
| Mar 2026 | 88.6% | 9.8% | 1.6% | 0% |
| Apr 2026 | 68.8% | 30.1% | 0.57% | 0.57% |
| May 2026 | 62.3% | 36.6% | 1.1% | 0% |
| Jun 2026 | 84.5% | 14.7% | 0.78% | 0% |
| Jul 2026 | 93.3% | 5.9% | 0.74% | 0% |
| Aug 2026 | 88.2% | 9.2% | 1.7% | 0.84% |
| Sep 2026 | 90.8% | 8.2% | 1% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.8% | 890 | -15.2% | +2.6 points | |
| 2, held 2nd | 8.2% | 80 | -27.3% | -1.1 points | |
| 3, held 3rd | 1% | 10 | -50% | -0.7 points | |
| 4, held 4th | 0% | 0 | -100% | -0.8 points |
1.
Cavius90.8%
Held 1st. 890 estimated branded searches, -15.2% vs prior month. Share +2.6 points.
2.
Kidde8.2%
Held 2nd. 80 estimated branded searches, -27.3% vs prior month. Share -1.1 points.
1%
Held 3rd. 10 estimated branded searches, -50% vs prior month. Share -0.7 points.
4.
Quell0%
Held 4th. 0 estimated branded searches, -100% vs prior month. Share -0.8 points.
Which brand is most popular in search among smoke alarm brands in New Zealand?
4 brands
In September 2026, Cavius was the most searched among smoke alarm brands in New Zealand, with an estimated 890 branded searches, 90.8% of all searches for the four we track. Kidde is in 2nd place, 82.7 percentage points behind at 8.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Cavius | 88.1% → 90.8% | 93.7%Dec 2025 | 62.3%May 2026 | 1st |
| Kidde | 9.9% → 8.2% | 36.6%May 2026 | 5.3%Dec 2025 | 2nd |
| First Alert | 2% → 1% | 2%Oct 2025 | 0.57%Apr 2026 | 3rd |
| Quell | 0% | 0.97%Jan 2026 | 0%Oct 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Cavius’ share of searches among smoke alarm brands in New Zealand increased from 88.1% to 90.8%.
- Across the 12 months ending September 2026, Kidde’s share of searches among smoke alarm brands in New Zealand decreased from 9.9% to 8.2%.
- Across the 12 months ending September 2026, First Alert’s share of searches among smoke alarm brands in New Zealand decreased from 2% to 1%.
- Across the 12 months ending September 2026, Cavius’ share of searches among smoke alarm brands in New Zealand peaked at 93.7% in December 2025 and was lowest at 62.3% in May 2026.
- Across the 12 months ending September 2026, Kidde’s share of searches among smoke alarm brands in New Zealand peaked at 36.6% in May 2026 and was lowest at 5.3% in December 2025.
- Across the 12 months ending September 2026, First Alert’s share of searches among smoke alarm brands in New Zealand peaked at 2% in October 2025 and was lowest at 0.57% in April 2026.
- Across the 12 months ending September 2026, Quell held steady: its share of searches among smoke alarm brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand smoke alarm brands in September 2026?
4 changes
In September 2026, Cavius gained share of searches among smoke alarm brands in New Zealand, from 88.2% to 90.8%.
In September 2026, Kidde lost share of searches among smoke alarm brands in New Zealand, from 9.2% to 8.2%.
In September 2026, Quell lost share of searches among smoke alarm brands in New Zealand, from 0.84% to 0%.
In September 2026, First Alert lost share of searches among smoke alarm brands in New Zealand, from 1.7% to 1%.
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