Brandwave

How popular isQuell?

In September 2026, people searched for Quell by name about 10 times in New Zealand, a 66.7% decrease from the previous year. These searches made up 0% of all New Zealand smoke alarm brand searches, placing Quell fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about smoke alarm brands, Quell appeared in two of the four answers and was the second most recommended of the four.

Search and AI answers in September 2026

Quell is the fourth most searched of 4 competitors and the second most recommended in AI answers.

  1. CaviusShare of searches 90.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. KiddeShare of searches 8.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. First AlertShare of searches 1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. QuellShare of searches 0%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
Quell website (opens in a new tab)

Follow Quell and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top smoke alarm brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Quell was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Quell is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cavius1st
  2. Quell2nd
  3. Kidde–
  4. First Alert–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cavius3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Quell2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kidde0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • First Alert0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about smoke alarm brands

4 answers

  • Asked ChatGPT

    “Which smoke alarm brand should I buy in New Zealand?”

    1. 1Cavius

  • Asked ChatGPT

    “What are the best smoke alarm brands in New Zealand?”

    1. 1Cavius
    2. 2Quell

  • Asked ChatGPT

    “What's the best smoke alarm brand in New Zealand for home safety?”

    1. 1Cavius
    2. 2Quell

  • Searched Google, AI Overview

    “smoke alarm nz”

    1. Searched Google, AI Overview

      “battery smoke alarm”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which smoke alarm brands compete with Quell?

    Quell against smoke alarm brands in New Zealand, by month

    Share of searches by month for Cavius, Kidde, Quell. The figures are in the table below the chart.

    View monthly share of searches table
    MonthCaviusKiddeFirst AlertQuell
    Oct 202588.1%9.9%2%0%
    Nov 202591.2%7.8%0.98%0%
    Dec 202593.7%5.3%1.1%0%
    Jan 202690.3%7.8%0.97%0.97%
    Feb 202691.8%7.2%1%0%
    Mar 202688.6%9.8%1.6%0%
    Apr 202668.8%30.1%0.57%0.57%
    May 202662.3%36.6%1.1%0%
    Jun 202684.5%14.7%0.78%0%
    Jul 202693.3%5.9%0.74%0%
    Aug 202688.2%9.2%1.7%0.84%
    Sep 202690.8%8.2%1%0%

    1. 1.Cavius

      90.8%

      Held 1st. 890 estimated branded searches, -15.2% vs prior month. Share +2.6 points.

    2. 2.Kidde

      8.2%

      Held 2nd. 80 estimated branded searches, -27.3% vs prior month. Share -1.1 points.

    3. 3.First Alert

      1%

      Held 3rd. 10 estimated branded searches, -50% vs prior month. Share -0.7 points.

    4. 4.Quell

      0%

      Held 4th. 0 estimated branded searches, -100% vs prior month. Share -0.8 points.

    Compare popularity between Quell and its closest rivals

    How has branded search demand for Quell changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Quell in New Zealand fell from 30 to 10.
    • Across the 12 months ending September 2026, Quell’s share of searches among smoke alarm brands in New Zealand held steady at 0%.

    How did search popularity change for New Zealand smoke alarm brands in September 2026?

    4 changes

    1. In September 2026, Cavius gained share of searches among smoke alarm brands in New Zealand, from 88.2% to 90.8%.

    2. In September 2026, Kidde lost share of searches among smoke alarm brands in New Zealand, from 9.2% to 8.2%.

    3. In September 2026, Quell lost share of searches among smoke alarm brands in New Zealand, from 0.84% to 0%.

    4. In September 2026, First Alert lost share of searches among smoke alarm brands in New Zealand, from 1.7% to 1%.

    How are Quell’s branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Quell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • quell fire
    • quell fire extinguisher

    Do you work for Quell? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Quell compete?

    Quell is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Fire extinguisher brands4th of 40.81%Show ranking
    Smoke alarm brands4th of 40%Shown above
    Creator with pink hair and a pink jacket

    Is Quell your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

    Start free