Fire extinguisher brands in New Zealand:Which are most popular?
In September 2026, Wormald was the most searched fire extinguisher brand in New Zealand, accounting for 58.1% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Chubb was mentioned most often, in two of the five answers.
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Top fire extinguisher brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Chubb was mentioned most often, in two of the five answers. Wormald, which ranked first in searches, was not mentioned at all.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about fire extinguisher brands
5 answers
Asked ChatGPT
“Which fire extinguisher brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best fire extinguisher brands in New Zealand?”
Asked ChatGPT
“What's the best fire extinguisher brand in New Zealand for home and workplace safety?”
Searched Google, AI Overview
“fire extinguishers nz”
Searched Google, AI Overview
“home fire extinguisher”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which fire extinguisher brands do people search for most?
This chart shows how often people search Google for each fire extinguisher brand by name. Each line represents a brand's share of searches for all four fire extinguisher brands we track, month by month, from searches in New Zealand.
Share of searches by month for Wormald, Chubb, Fireco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wormald | Chubb | Fireco | Quell |
|---|---|---|---|---|
| Oct 2025 | 44.4% | 39.8% | 13% | 2.8% |
| Nov 2025 | 44.4% | 38.9% | 13% | 3.7% |
| Dec 2025 | 40.5% | 44.3% | 11.4% | 3.8% |
| Jan 2026 | 49.5% | 37.1% | 9.3% | 4.1% |
| Feb 2026 | 41.4% | 49.1% | 7.8% | 1.7% |
| Mar 2026 | 47.2% | 44% | 7.2% | 1.6% |
| Apr 2026 | 54.1% | 33% | 10.1% | 2.8% |
| May 2026 | 52.2% | 37.2% | 9.7% | 0.88% |
| Jun 2026 | 56.7% | 33.9% | 8.7% | 0.79% |
| Jul 2026 | 61% | 29.7% | 7.6% | 1.7% |
| Aug 2026 | 58.5% | 28.5% | 11.4% | 1.6% |
| Sep 2026 | 58.1% | 33.9% | 7.3% | 0.81% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.1% | 720 | 0% | -0.5 points | |
| 2, held 2nd | 33.9% | 420 | +20% | +5.4 points | |
| 3, held 3rd | 7.3% | 90 | -35.7% | -4.1 points | |
| 4, held 4th | 0.81% | 10 | -50% | -0.8 points |
1.
Wormald58.1%
Held 1st. 720 estimated branded searches, 0% vs prior month. Share -0.5 points.
2.
Chubb33.9%
Held 2nd. 420 estimated branded searches, +20% vs prior month. Share +5.4 points.
3.Fireco
7.3%
Held 3rd. 90 estimated branded searches, -35.7% vs prior month. Share -4.1 points.
4.
Quell0.81%
Held 4th. 10 estimated branded searches, -50% vs prior month. Share -0.8 points.
Which brand is most popular in search among fire extinguisher brands in New Zealand?
4 brands
In September 2026, Wormald was the most searched among fire extinguisher brands in New Zealand, with an estimated 720 branded searches, 58.1% of all searches for the four we track. Chubb is in 2nd place, 24.2 percentage points behind at 33.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Wormald | 44.4% → 58.1% | 61%Jul 2026 | 40.5%Dec 2025 | 1st |
| Chubb | 39.8% → 33.9% | 49.1%Feb 2026 | 28.5%Aug 2026 | 2nd |
| Fireco | 13% → 7.3% | 13%Oct 2025 | 7.2%Mar 2026 | 3rd |
| Quell | 2.8% → 0.81% | 4.1%Jan 2026 | 0.79%Jun 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Wormald’s share of searches among fire extinguisher brands in New Zealand increased from 44.4% to 58.1%.
- Across the 12 months ending September 2026, Chubb’s share of searches among fire extinguisher brands in New Zealand decreased from 39.8% to 33.9%.
- Across the 12 months ending September 2026, Fireco’s share of searches among fire extinguisher brands in New Zealand decreased from 13% to 7.3%.
- Across the 12 months ending September 2026, Quell’s share of searches among fire extinguisher brands in New Zealand decreased from 2.8% to 0.81%.
- Across the 12 months ending September 2026, Wormald’s share of searches among fire extinguisher brands in New Zealand peaked at 61% in July 2026 and was lowest at 40.5% in December 2025.
- Across the 12 months ending September 2026, Chubb’s share of searches among fire extinguisher brands in New Zealand peaked at 49.1% in February 2026 and was lowest at 28.5% in August 2026.
- Across the 12 months ending September 2026, Fireco’s share of searches among fire extinguisher brands in New Zealand peaked at 13% in October 2025 and was lowest at 7.2% in March 2026.
- Across the 12 months ending September 2026, Quell’s share of searches among fire extinguisher brands in New Zealand peaked at 4.1% in January 2026 and was lowest at 0.79% in June 2026.
How did search popularity change for New Zealand fire extinguisher brands in September 2026?
4 changes
In September 2026, Chubb gained share of searches among fire extinguisher brands in New Zealand, from 28.5% to 33.9%.
In September 2026, Fireco lost share of searches among fire extinguisher brands in New Zealand, from 11.4% to 7.3%.
In September 2026, Quell lost share of searches among fire extinguisher brands in New Zealand, from 1.6% to 0.81%.
Estimated monthly branded searches for Wormald in New Zealand rose 50% over 12 measured months, from 480 to 720 in September 2026.
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