Brandwave

How popular isChubb?

In September 2026, people searched for Chubb by name about 420 times in New Zealand, about the same as the previous year. These searches made up 33.9% of all New Zealand fire extinguisher brand searches, placing Chubb second out of four brands. When we asked both ChatGPT and Google AI Overviews about fire extinguisher brands, Chubb appeared in two of the five answers.

Search and AI answers in September 2026

Chubb is the second most searched of 4 competitors.

  1. WormaldShare of searches 58.1%Mentioned in 0 of 5 AI answers
  2. ChubbShare of searches 33.9%Mentioned in 2 of 5 AI answers
  3. FirecoShare of searches 7.3%Mentioned in 0 of 5 AI answers
  4. QuellShare of searches 0.81%Mentioned in 0 of 5 AI answers
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Top fire extinguisher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chubb was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chubb2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wormald0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fireco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fire extinguisher brands

5 answers

  • Asked ChatGPT

    “Which fire extinguisher brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best fire extinguisher brands in New Zealand?”

      1. 1Chubb

    2. Asked ChatGPT

      “What's the best fire extinguisher brand in New Zealand for home and workplace safety?”

      1. 1Chubb

    3. Searched Google, AI Overview

      “fire extinguishers nz”

      1. Searched Google, AI Overview

        “home fire extinguisher”

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

        Which fire extinguisher brands compete with Chubb?

        Chubb against fire extinguisher brands in New Zealand, by month

        Share of searches by month for Wormald, Chubb, Fireco. The figures are in the table below the chart.

        View monthly share of searches table
        MonthWormaldChubbFirecoQuell
        Oct 202544.4%39.8%13%2.8%
        Nov 202544.4%38.9%13%3.7%
        Dec 202540.5%44.3%11.4%3.8%
        Jan 202649.5%37.1%9.3%4.1%
        Feb 202641.4%49.1%7.8%1.7%
        Mar 202647.2%44%7.2%1.6%
        Apr 202654.1%33%10.1%2.8%
        May 202652.2%37.2%9.7%0.88%
        Jun 202656.7%33.9%8.7%0.79%
        Jul 202661%29.7%7.6%1.7%
        Aug 202658.5%28.5%11.4%1.6%
        Sep 202658.1%33.9%7.3%0.81%

        1. 1.Wormald

          58.1%

          Held 1st. 720 estimated branded searches, 0% vs prior month. Share -0.5 points.

        2. 2.Chubb

          33.9%

          Held 2nd. 420 estimated branded searches, +20% vs prior month. Share +5.4 points.

        3. 3.Fireco

          7.3%

          Held 3rd. 90 estimated branded searches, -35.7% vs prior month. Share -4.1 points.

        4. 4.Quell

          0.81%

          Held 4th. 10 estimated branded searches, -50% vs prior month. Share -0.8 points.

        Compare popularity between Chubb and its closest rivals

        Every comparison with Chubb

        8 comparisons

        How has branded search demand for Chubb changed in New Zealand over the last 12 months?

        3 findings
        • Across the 12 months ending September 2026, estimated monthly branded searches for Chubb in New Zealand held steady, from 430 to 420.
        • Across the 12 months ending September 2026, Chubb’s share of searches among fire extinguisher brands in New Zealand decreased from 39.8% to 33.9%.
        • Across the 12 months ending September 2026, Chubb’s share of searches among fire extinguisher brands in New Zealand peaked at 49.1% in February 2026 and was lowest at 28.5% in August 2026.

        How did search popularity change for New Zealand fire extinguisher brands in September 2026?

        4 changes

        1. In September 2026, Chubb gained share of searches among fire extinguisher brands in New Zealand, from 28.5% to 33.9%.

        2. In September 2026, Fireco lost share of searches among fire extinguisher brands in New Zealand, from 11.4% to 7.3%.

        3. In September 2026, Quell lost share of searches among fire extinguisher brands in New Zealand, from 1.6% to 0.81%.

        4. Estimated monthly branded searches for Wormald in New Zealand rose 50% over 12 measured months, from 480 to 720 in September 2026.

        How are Chubb’s branded searches counted?

        3 search terms

        Brandwave collects information about searches that people make online using Chubb’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

        • chubb fire
        • chubb fire extinguisher
        • chubb fire protection

        Do you work for Chubb? To request corrections or removal please contact us via our support page and we will be happy to assist.

        How the Brand Demand Index is measured

        Where does Chubb compete?

        Chubb is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
        Competitor setRankShare of searchesRanking
        Fire protection services4th of 811.4%Show ranking
        Fire extinguisher brands2nd of 433.9%Shown above
        Creator with pink hair and a pink jacket

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