Brandwave

Chubb vs Fire Protection Compliance:Which is more popular?

In September 2026, Chubb had more branded searches than Fire Protection Compliance among fire protection services in New Zealand. Chubb had about 390 branded searches, while Fire Protection Compliance had 90. Chubb made up 11.4% of all fire protection service searches we track, and Fire Protection Compliance accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about fire protection services, Chubb appeared in three of the five answers and Fire Protection Compliance in two. Chubb was mentioned before Fire Protection Compliance in two out of three answers that named either.

Among fire protection services in New Zealand in September 2026

Who do people search for more?

Chubb, about 4 searches for every 1 for Fire Protection Compliance

Chubb 390 searchesFire Protection Compliance 90 searches

Who does AI mention more?

Chubb, mentioned in 3 of 5 answers, Fire Protection Compliance in 2

Chubb in 3 of 5Fire Protection Compliance in 2 of 5

Who does AI recommend more?

Chubb, named ahead of Fire Protection Compliance in 2 of 3 answers

Chubb first in 2Fire Protection Compliance first in 1

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Top fire protection services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chubb was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fire Protection Compliance was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Chubb was listed before Fire Protection Compliance in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chubb1st
  2. Wormald2nd
  3. Zion Fire3rd
  4. Fire Protection Compliance4th
  5. First Fire Systems5th
  6. Argus Fire6th
  7. Fire Security Services6th
  8. Life Safety Services8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wormald3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chubb3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • First Fire Systems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zion Fire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fire Protection Compliance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Life Safety Services2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Argus Fire1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fire Security Services1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about fire protection services

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Chubb or Fire Protection Compliance more popular in search?

This chart shows how often people search Google for Chubb and Fire Protection Compliance by name. Each line represents a brand's share of searches for all eight fire protection services we track, month by month, from searches in New Zealand.

Chubb and Fire Protection Compliance among fire protection services in New Zealand, by month

Share of searches by month for Chubb, Fire Protection Compliance. The figures are in the table below the chart.

View monthly share of searches table
MonthArgus FireFire Security ServicesWormaldChubbFirst Fire SystemsZion FireFire Protection ComplianceLife Safety Services
Oct 202541.1%18.7%15.2%12.7%4.4%3.5%2.8%1.6%
Nov 202542.6%15.7%15.7%12.8%5.6%3%3%1.6%
Dec 202538.6%17.1%14%14.5%4.8%6.1%3.1%1.8%
Jan 202637.9%18.2%18.2%12.5%5.3%4.2%2.7%1.1%
Feb 202634.8%16.7%16.7%16.7%7.3%3.8%2.4%1.4%
Mar 202637.5%17%17%13.8%6.1%4%2.6%2%
Apr 202631.6%18.7%18.7%10.4%5.4%10.1%2.8%2.2%
May 202631.6%18.7%18.7%12.7%5.4%8.2%3.5%1.3%
Jun 202627.5%19.8%19.8%11%4.7%13.2%1.9%1.9%
Jul 202630.6%18%22%9.8%4.3%9.8%2.8%2.8%
Aug 202629.4%21.2%21.2%9.7%6.2%7.6%3.2%1.5%
Sep 202629.3%21.1%21.1%11.4%6.2%6.2%2.6%2.1%

How has the Chubb and Fire Protection Compliance comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand fire protection services in September 2026?

2 changes

  1. In September 2026, Chubb gained share of searches among fire protection services in New Zealand, from 9.7% to 11.4%.

  2. In September 2026, Fire Protection Compliance lost share of searches among fire protection services in New Zealand, from 3.2% to 2.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Chubb’s and Fire Protection Compliance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chubb

2 branded search terms

  • chubb fire
  • chubb fire protection

Fire Protection Compliance

1 branded search term

  • fire protection compliance

How the Brand Demand Index is measured

Other head-to-heads among fire protection services

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