Brandwave

Chubb vs Fire Security Services:Which is more popular?

In September 2026, Fire Security Services had more branded searches than Chubb among fire protection services in New Zealand. Fire Security Services had about 720 branded searches, while Chubb had 390. Fire Security Services made up 21.1% of all fire protection service searches we track, and Chubb accounted for 11.4%. When we asked ChatGPT and Google AI Overviews about fire protection services, Chubb appeared in three of the five answers and Fire Security Services in one. Chubb was mentioned before Fire Security Services in two out of three answers that named either.

Among fire protection services in New Zealand in September 2026

Who do people search for more?

Fire Security Services, about 85% more searches than Chubb

Fire Security Services 720 searchesChubb 390 searches

Who does AI mention more?

Chubb, mentioned in 3 of 5 answers, Fire Security Services in 1

Chubb in 3 of 5Fire Security Services in 1 of 5

Who does AI recommend more?

Chubb, named ahead of Fire Security Services in 2 of 3 answers

Chubb first in 2Fire Security Services first in 1

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Top fire protection services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chubb was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fire Security Services was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Chubb was listed before Fire Security Services in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chubb1st
  2. Wormald2nd
  3. Zion Fire3rd
  4. Fire Protection Compliance4th
  5. First Fire Systems5th
  6. Argus Fire6th
  7. Fire Security Services6th
  8. Life Safety Services8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wormald3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chubb3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • First Fire Systems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zion Fire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fire Protection Compliance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Life Safety Services2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Argus Fire1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fire Security Services1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about fire protection services

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Chubb or Fire Security Services more popular in search?

This chart shows how often people search Google for Chubb and Fire Security Services by name. Each line represents a brand's share of searches for all eight fire protection services we track, month by month, from searches in New Zealand.

Chubb and Fire Security Services among fire protection services in New Zealand, by month

Share of searches by month for Fire Security Services, Chubb. The figures are in the table below the chart.

View monthly share of searches table
MonthArgus FireFire Security ServicesWormaldChubbFirst Fire SystemsZion FireFire Protection ComplianceLife Safety Services
Oct 202541.1%18.7%15.2%12.7%4.4%3.5%2.8%1.6%
Nov 202542.6%15.7%15.7%12.8%5.6%3%3%1.6%
Dec 202538.6%17.1%14%14.5%4.8%6.1%3.1%1.8%
Jan 202637.9%18.2%18.2%12.5%5.3%4.2%2.7%1.1%
Feb 202634.8%16.7%16.7%16.7%7.3%3.8%2.4%1.4%
Mar 202637.5%17%17%13.8%6.1%4%2.6%2%
Apr 202631.6%18.7%18.7%10.4%5.4%10.1%2.8%2.2%
May 202631.6%18.7%18.7%12.7%5.4%8.2%3.5%1.3%
Jun 202627.5%19.8%19.8%11%4.7%13.2%1.9%1.9%
Jul 202630.6%18%22%9.8%4.3%9.8%2.8%2.8%
Aug 202629.4%21.2%21.2%9.7%6.2%7.6%3.2%1.5%
Sep 202629.3%21.1%21.1%11.4%6.2%6.2%2.6%2.1%

How has the Chubb and Fire Security Services comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand fire protection services in September 2026?

2 changes

  1. In September 2026, Chubb gained share of searches among fire protection services in New Zealand, from 9.7% to 11.4%.

  2. Estimated monthly branded searches for Fire Security Services in New Zealand rose 22% over 12 measured months, from 590 to 720 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Chubb’s and Fire Security Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chubb

2 branded search terms

  • chubb fire
  • chubb fire protection

Fire Security Services

1 branded search term

  • fire security services

How the Brand Demand Index is measured

Other head-to-heads among fire protection services

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