Brandwave

How popular isFirst Fire Systems?

In September 2026, people searched for First Fire Systems by name about 210 times in New Zealand, a 50% increase from the previous year. These searches made up 6.2% of all New Zealand fire protection service searches, placing First Fire Systems fifth out of eight services. When we asked both ChatGPT and Google AI Overviews about fire protection services, First Fire Systems appeared in two of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

First Fire Systems is the fifth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. Argus FireShare of searches 29.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. Fire Security ServicesShare of searches 21.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. WormaldShare of searches 21.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. ChubbShare of searches 11.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. First Fire SystemsShare of searches 6.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top fire protection services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, First Fire Systems was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. First Fire Systems is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chubb1st
  2. Wormald2nd
  3. Zion Fire3rd
  4. Fire Protection Compliance4th
  5. First Fire Systems5th
  6. Argus Fire6th
  7. Fire Security Services6th
  8. Life Safety Services8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wormald3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chubb3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • First Fire Systems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zion Fire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fire Protection Compliance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Life Safety Services2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Argus Fire1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fire Security Services1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about fire protection services

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which fire protection services compete with First Fire Systems?

First Fire Systems against fire protection services in New Zealand, by month

Share of searches by month for Argus Fire, Fire Security Services, Wormald, Chubb, First Fire Systems, Zion Fire, Fire Protection Compliance, Life Safety Services. The figures are in the table below the chart.

View monthly share of searches table
MonthArgus FireFire Security ServicesWormaldChubbFirst Fire SystemsZion FireFire Protection ComplianceLife Safety Services
Oct 202541.1%18.7%15.2%12.7%4.4%3.5%2.8%1.6%
Nov 202542.6%15.7%15.7%12.8%5.6%3%3%1.6%
Dec 202538.6%17.1%14%14.5%4.8%6.1%3.1%1.8%
Jan 202637.9%18.2%18.2%12.5%5.3%4.2%2.7%1.1%
Feb 202634.8%16.7%16.7%16.7%7.3%3.8%2.4%1.4%
Mar 202637.5%17%17%13.8%6.1%4%2.6%2%
Apr 202631.6%18.7%18.7%10.4%5.4%10.1%2.8%2.2%
May 202631.6%18.7%18.7%12.7%5.4%8.2%3.5%1.3%
Jun 202627.5%19.8%19.8%11%4.7%13.2%1.9%1.9%
Jul 202630.6%18%22%9.8%4.3%9.8%2.8%2.8%
Aug 202629.4%21.2%21.2%9.7%6.2%7.6%3.2%1.5%
Sep 202629.3%21.1%21.1%11.4%6.2%6.2%2.6%2.1%

  1. 1.Argus Fire

    29.3%

    Held 1st. 1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Fire Security Services

    21.1%

    Held 2nd. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Wormald

    21.1%

    Held 3rd. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Chubb

    11.4%

    Held 4th. 390 estimated branded searches, +18.2% vs prior month. Share +1.7 points.

  5. 5.First Fire Systems

    6.2%

    Moved from 6th to 5th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Zion Fire

    6.2%

    Moved from 5th to 6th. 210 estimated branded searches, -19.2% vs prior month. Share -1.5 points.

  7. 7.Fire Protection Compliance

    2.6%

    Held 7th. 90 estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  8. 8.Life Safety Services

    2.1%

    Held 8th. 70 estimated branded searches, +40% vs prior month. Share +0.6 points.

Compare popularity between First Fire Systems and its closest rivals

Every comparison with First Fire Systems

7 comparisons

How has branded search demand for First Fire Systems changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for First Fire Systems in New Zealand rose from 140 to 210.
  • Across the 12 months ending September 2026, First Fire Systems’ share of searches among fire protection services in New Zealand increased from 4.4% to 6.2%.
  • Across the 12 months ending September 2026, First Fire Systems’ share of searches among fire protection services in New Zealand peaked at 7.3% in February 2026 and was lowest at 4.3% in July 2026.

How did search popularity change for New Zealand fire protection services in September 2026?

6 changes

  1. In September 2026, Chubb gained share of searches among fire protection services in New Zealand, from 9.7% to 11.4%.

  2. In September 2026, Life Safety Services gained share of searches among fire protection services in New Zealand, from 1.5% to 2.1%.

  3. In September 2026, Zion Fire lost share of searches among fire protection services in New Zealand, from 7.6% to 6.2%.

  4. In September 2026, Fire Protection Compliance lost share of searches among fire protection services in New Zealand, from 3.2% to 2.6%.

  5. In September 2026, First Fire Systems rose from 6th to 5th among fire protection services in New Zealand.

  6. Estimated monthly branded searches for Wormald in New Zealand rose 50% over 12 measured months, from 480 to 720 in September 2026.

How are First Fire Systems’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using First Fire Systems’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • first fire systems

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How the Brand Demand Index is measured

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