Fire protection services in New Zealand:Which are most popular?
In September 2026, Argus Fire was the most searched fire protection service in New Zealand, accounting for 29.3% of all searches among the eight services we track. When we checked with ChatGPT and Google AI Overviews, Wormald and Chubb were mentioned most often, in three of the five answers. Chubb was recommended most often, though no response put it first.
Argus FireShare of searches 29.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Fire Security ServicesShare of searches 21.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
WormaldShare of searches 21.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
ChubbShare of searches 11.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
First Fire SystemsShare of searches 6.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top fire protection services in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Wormald and Chubb were mentioned most often, in three of the five answers. Chubb was recommended most often, though no answer put it first. Wormald was second, and Zion Fire was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wormald3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chubb3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- First Fire Systems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zion Fire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fire Protection Compliance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Life Safety Services2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Argus Fire1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fire Security Services1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about fire protection services
5 answers
Asked ChatGPT
“Which fire protection company should I hire in New Zealand?”
Asked ChatGPT
“What are the best fire protection companies in New Zealand?”
Asked ChatGPT
“What's the best fire protection company in New Zealand for building compliance?”
Searched Google, AI Overview
“fire protection companies”
Searched Google, AI Overview
“fire protection services nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which fire protection services do people search for most?
This chart shows how often people search Google for each fire protection service by name. Each line represents a brand's share of searches for all eight fire protection services we track, month by month, from searches in New Zealand.
Share of searches by month for Argus Fire, Fire Security Services, Wormald, Chubb, First Fire Systems, Zion Fire, Fire Protection Compliance, Life Safety Services. The figures are in the table below the chart.
View monthly share of searches table
| Month | Argus Fire | Fire Security Services | Wormald | Chubb | First Fire Systems | Zion Fire | Fire Protection Compliance | Life Safety Services |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.1% | 18.7% | 15.2% | 12.7% | 4.4% | 3.5% | 2.8% | 1.6% |
| Nov 2025 | 42.6% | 15.7% | 15.7% | 12.8% | 5.6% | 3% | 3% | 1.6% |
| Dec 2025 | 38.6% | 17.1% | 14% | 14.5% | 4.8% | 6.1% | 3.1% | 1.8% |
| Jan 2026 | 37.9% | 18.2% | 18.2% | 12.5% | 5.3% | 4.2% | 2.7% | 1.1% |
| Feb 2026 | 34.8% | 16.7% | 16.7% | 16.7% | 7.3% | 3.8% | 2.4% | 1.4% |
| Mar 2026 | 37.5% | 17% | 17% | 13.8% | 6.1% | 4% | 2.6% | 2% |
| Apr 2026 | 31.6% | 18.7% | 18.7% | 10.4% | 5.4% | 10.1% | 2.8% | 2.2% |
| May 2026 | 31.6% | 18.7% | 18.7% | 12.7% | 5.4% | 8.2% | 3.5% | 1.3% |
| Jun 2026 | 27.5% | 19.8% | 19.8% | 11% | 4.7% | 13.2% | 1.9% | 1.9% |
| Jul 2026 | 30.6% | 18% | 22% | 9.8% | 4.3% | 9.8% | 2.8% | 2.8% |
| Aug 2026 | 29.4% | 21.2% | 21.2% | 9.7% | 6.2% | 7.6% | 3.2% | 1.5% |
| Sep 2026 | 29.3% | 21.1% | 21.1% | 11.4% | 6.2% | 6.2% | 2.6% | 2.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.3% | 1K | 0% | -0.1 points | |
| 2, held 2nd | 21.1% | 720 | 0% | -0.1 points | |
| 3, held 3rd | 21.1% | 720 | 0% | -0.1 points | |
| 4, held 4th | 11.4% | 390 | +18.2% | +1.7 points | |
| 5, moved from 6th to 5th | 6.2% | 210 | 0% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 6.2% | 210 | -19.2% | -1.5 pointsmoved from 5th to 6th | |
| 7, held 7th | 2.6% | 90 | -18.2% | -0.6 points | |
| 8, held 8th | 2.1% | 70 | +40% | +0.6 points |
29.3%
Held 1st. 1K estimated branded searches, 0% vs prior month. Share -0.1 points.
21.1%
Held 2nd. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
Wormald21.1%
Held 3rd. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Chubb11.4%
Held 4th. 390 estimated branded searches, +18.2% vs prior month. Share +1.7 points.
6.2%
Moved from 6th to 5th. 210 estimated branded searches, 0% vs prior month. Share 0 points.
6.2%
Moved from 5th to 6th. 210 estimated branded searches, -19.2% vs prior month. Share -1.5 points.
Held 7th. 90 estimated branded searches, -18.2% vs prior month. Share -0.6 points.
2.1%
Held 8th. 70 estimated branded searches, +40% vs prior month. Share +0.6 points.
Which brand is most popular in search among fire protection services in New Zealand?
8 brands
In September 2026, Argus Fire was the most searched among fire protection services in New Zealand, with an estimated 1K branded searches, 29.3% of all searches for the eight we track. Fire Security Services is in 2nd place, 8.2 percentage points behind at 21.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Argus Fire | 41.1% → 29.3% | 42.6%Nov 2025 | 27.5%Jun 2026 | 1st |
| Fire Security Services | 18.7% → 21.1% | 21.2%Aug 2026 | 15.7%Nov 2025 | 2nd |
| Wormald | 15.2% → 21.1% | 22%Jul 2026 | 14%Dec 2025 | 3rd |
| Chubb | 12.7% → 11.4% | 16.7%Feb 2026 | 9.7%Aug 2026 | 4th |
| First Fire Systems | 4.4% → 6.2% | 7.3%Feb 2026 | 4.3%Jul 2026 | 5th |
| Zion Fire | 3.5% → 6.2% | 13.2%Jun 2026 | 3%Nov 2025 | 6th |
| Fire Protection Compliance | 2.8% → 2.6% | 3.5%May 2026 | 1.9%Jun 2026 | 7th |
| Life Safety Services | 1.6% → 2.1% | 2.8%Jul 2026 | 1.1%Jan 2026 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Argus Fire’s share of searches among fire protection services in New Zealand decreased from 41.1% to 29.3%.
- Across the 12 months ending September 2026, Fire Security Services’ share of searches among fire protection services in New Zealand increased from 18.7% to 21.1%.
- Across the 12 months ending September 2026, Wormald’s share of searches among fire protection services in New Zealand increased from 15.2% to 21.1%.
- Across the 12 months ending September 2026, Chubb’s share of searches among fire protection services in New Zealand decreased from 12.7% to 11.4%.
- Across the 12 months ending September 2026, First Fire Systems’ share of searches among fire protection services in New Zealand increased from 4.4% to 6.2%.
- Across the 12 months ending September 2026, Zion Fire’s share of searches among fire protection services in New Zealand increased from 3.5% to 6.2%.
- Across the 12 months ending September 2026, Argus Fire’s share of searches among fire protection services in New Zealand peaked at 42.6% in November 2025 and was lowest at 27.5% in June 2026.
- Across the 12 months ending September 2026, Fire Security Services’ share of searches among fire protection services in New Zealand peaked at 21.2% in August 2026 and was lowest at 15.7% in November 2025.
- Across the 12 months ending September 2026, Wormald’s share of searches among fire protection services in New Zealand peaked at 22% in July 2026 and was lowest at 14% in December 2025.
- Across the 12 months ending September 2026, Chubb’s share of searches among fire protection services in New Zealand peaked at 16.7% in February 2026 and was lowest at 9.7% in August 2026.
- Across the 12 months ending September 2026, First Fire Systems’ share of searches among fire protection services in New Zealand peaked at 7.3% in February 2026 and was lowest at 4.3% in July 2026.
- Across the 12 months ending September 2026, Zion Fire’s share of searches among fire protection services in New Zealand peaked at 13.2% in June 2026 and was lowest at 3% in November 2025.
- Across the 12 months ending September 2026, Fire Protection Compliance’s share of searches among fire protection services in New Zealand peaked at 3.5% in May 2026 and was lowest at 1.9% in June 2026.
- Across the 12 months ending September 2026, Life Safety Services’ share of searches among fire protection services in New Zealand peaked at 2.8% in July 2026 and was lowest at 1.1% in January 2026.
- Across the 12 months ending September 2026, Fire Protection Compliance and Life Safety Services held steady: their share of searches among fire protection services in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand fire protection services in September 2026?
8 changes
In September 2026, Chubb gained share of searches among fire protection services in New Zealand, from 9.7% to 11.4%.
In September 2026, Life Safety Services gained share of searches among fire protection services in New Zealand, from 1.5% to 2.1%.
In September 2026, Zion Fire lost share of searches among fire protection services in New Zealand, from 7.6% to 6.2%.
In September 2026, Fire Protection Compliance lost share of searches among fire protection services in New Zealand, from 3.2% to 2.6%.
In September 2026, First Fire Systems rose from 6th to 5th among fire protection services in New Zealand.
Estimated monthly branded searches for Wormald in New Zealand rose 50% over 12 measured months, from 480 to 720 in September 2026.
Estimated monthly branded searches for Fire Security Services in New Zealand rose 22% over 12 measured months, from 590 to 720 in September 2026.
Estimated monthly branded searches for Argus Fire in New Zealand fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
Compare popularity between leading brands
- Argus Fire vs Fire Security Services: compare popularity
- Argus Fire vs Wormald: compare popularity
- Argus Fire vs Chubb: compare popularity
- Argus Fire vs First Fire Systems: compare popularity
- Fire Security Services vs Wormald: compare popularity
- Fire Security Services vs Chubb: compare popularity
- Fire Security Services vs First Fire Systems: compare popularity
- Wormald vs Chubb: compare popularity
- Wormald vs First Fire Systems: compare popularity
- Chubb vs First Fire Systems: compare popularity
- Compare any of these brands
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