First Fire Systems vs Life Safety Services:Which is more popular?
In September 2026, First Fire Systems had more branded searches than Life Safety Services among fire protection services in New Zealand. First Fire Systems had about 210 branded searches, while Life Safety Services had 70. First Fire Systems made up 6.2% of all fire protection service searches we track, and Life Safety Services accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about fire protection services, First Fire Systems and Life Safety Services each appeared in two of the five answers. First Fire Systems was mentioned before Life Safety Services in every answer that named either.
Who do people search for more?
First Fire Systems, about 3 searches for every 1 for Life Safety Services
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
First Fire Systems, named ahead of Life Safety Services in 2 of 2 answers
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Top fire protection services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, First Fire Systems and Life Safety Services were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. First Fire Systems was listed before Life Safety Services in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wormald3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Chubb3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- First Fire Systems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zion Fire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fire Protection Compliance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Life Safety Services2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Argus Fire1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fire Security Services1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about fire protection services
5 answers
Asked ChatGPT
“Which fire protection company should I hire in New Zealand?”
Asked ChatGPT
“What are the best fire protection companies in New Zealand?”
Asked ChatGPT
“What's the best fire protection company in New Zealand for building compliance?”
Searched Google, AI Overview
“fire protection companies”
Searched Google, AI Overview
“fire protection services nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is First Fire Systems or Life Safety Services more popular in search?
This chart shows how often people search Google for First Fire Systems and Life Safety Services by name. Each line represents a brand's share of searches for all eight fire protection services we track, month by month, from searches in New Zealand.
Share of searches by month for First Fire Systems, Life Safety Services. The figures are in the table below the chart.
View monthly share of searches table
| Month | Argus Fire | Fire Security Services | Wormald | Chubb | First Fire Systems | Zion Fire | Fire Protection Compliance | Life Safety Services |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.1% | 18.7% | 15.2% | 12.7% | 4.4% | 3.5% | 2.8% | 1.6% |
| Nov 2025 | 42.6% | 15.7% | 15.7% | 12.8% | 5.6% | 3% | 3% | 1.6% |
| Dec 2025 | 38.6% | 17.1% | 14% | 14.5% | 4.8% | 6.1% | 3.1% | 1.8% |
| Jan 2026 | 37.9% | 18.2% | 18.2% | 12.5% | 5.3% | 4.2% | 2.7% | 1.1% |
| Feb 2026 | 34.8% | 16.7% | 16.7% | 16.7% | 7.3% | 3.8% | 2.4% | 1.4% |
| Mar 2026 | 37.5% | 17% | 17% | 13.8% | 6.1% | 4% | 2.6% | 2% |
| Apr 2026 | 31.6% | 18.7% | 18.7% | 10.4% | 5.4% | 10.1% | 2.8% | 2.2% |
| May 2026 | 31.6% | 18.7% | 18.7% | 12.7% | 5.4% | 8.2% | 3.5% | 1.3% |
| Jun 2026 | 27.5% | 19.8% | 19.8% | 11% | 4.7% | 13.2% | 1.9% | 1.9% |
| Jul 2026 | 30.6% | 18% | 22% | 9.8% | 4.3% | 9.8% | 2.8% | 2.8% |
| Aug 2026 | 29.4% | 21.2% | 21.2% | 9.7% | 6.2% | 7.6% | 3.2% | 1.5% |
| Sep 2026 | 29.3% | 21.1% | 21.1% | 11.4% | 6.2% | 6.2% | 2.6% | 2.1% |
How has the First Fire Systems and Life Safety Services comparison changed over the last 12 months?
3 findings
- First Fire Systems was ahead of Life Safety Services in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, First Fire Systems’ share of searches among fire protection services in New Zealand moved from 4.4% to 6.2%, and its estimated monthly branded searches moved from 140 to 210.
- Across the 12 months ending September 2026, Life Safety Services’ share of searches among fire protection services in New Zealand moved from 1.6% to 2.1%, and its estimated monthly branded searches moved from 50 to 70.
How did search popularity change for New Zealand fire protection services in September 2026?
2 changes
In September 2026, Life Safety Services gained share of searches among fire protection services in New Zealand, from 1.5% to 2.1%.
In September 2026, First Fire Systems rose from 6th to 5th among fire protection services in New Zealand.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using First Fire Systems’ and Life Safety Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
First Fire Systems
1 branded search term
- first fire systems
Life Safety Services
1 branded search term
- life safety services
Other head-to-heads among fire protection services
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