Brandwave

Argus Fire vs Wormald:Which is more popular?

In September 2026, Argus Fire had more branded searches than Wormald among fire protection services in New Zealand. Argus Fire had about 1,000 branded searches, while Wormald had 720. Argus Fire made up 29.3% of all fire protection service searches we track, and Wormald accounted for 21.1%. When we asked ChatGPT and Google AI Overviews about fire protection services, Wormald appeared in three of the five answers and Argus Fire in one. Wormald was mentioned before Argus Fire in two out of three answers that named either.

Among fire protection services in New Zealand in September 2026

Who do people search for more?

Argus Fire, about 39% more searches than Wormald

Argus Fire 1K searchesWormald 720 searches

Who does AI mention more?

Wormald, mentioned in 3 of 5 answers, Argus Fire in 1

Wormald in 3 of 5Argus Fire in 1 of 5

Who does AI recommend more?

Wormald, named ahead of Argus Fire in 2 of 3 answers

Wormald first in 2Argus Fire first in 1

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Top fire protection services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wormald was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Argus Fire was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wormald was listed before Argus Fire in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chubb1st
  2. Wormald2nd
  3. Zion Fire3rd
  4. Fire Protection Compliance4th
  5. First Fire Systems5th
  6. Argus Fire6th
  7. Fire Security Services6th
  8. Life Safety Services8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wormald3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chubb3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • First Fire Systems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zion Fire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fire Protection Compliance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Life Safety Services2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Argus Fire1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fire Security Services1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about fire protection services

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Argus Fire or Wormald more popular in search?

This chart shows how often people search Google for Argus Fire and Wormald by name. Each line represents a brand's share of searches for all eight fire protection services we track, month by month, from searches in New Zealand.

Argus Fire and Wormald among fire protection services in New Zealand, by month

Share of searches by month for Argus Fire, Wormald. The figures are in the table below the chart.

View monthly share of searches table
MonthArgus FireFire Security ServicesWormaldChubbFirst Fire SystemsZion FireFire Protection ComplianceLife Safety Services
Oct 202541.1%18.7%15.2%12.7%4.4%3.5%2.8%1.6%
Nov 202542.6%15.7%15.7%12.8%5.6%3%3%1.6%
Dec 202538.6%17.1%14%14.5%4.8%6.1%3.1%1.8%
Jan 202637.9%18.2%18.2%12.5%5.3%4.2%2.7%1.1%
Feb 202634.8%16.7%16.7%16.7%7.3%3.8%2.4%1.4%
Mar 202637.5%17%17%13.8%6.1%4%2.6%2%
Apr 202631.6%18.7%18.7%10.4%5.4%10.1%2.8%2.2%
May 202631.6%18.7%18.7%12.7%5.4%8.2%3.5%1.3%
Jun 202627.5%19.8%19.8%11%4.7%13.2%1.9%1.9%
Jul 202630.6%18%22%9.8%4.3%9.8%2.8%2.8%
Aug 202629.4%21.2%21.2%9.7%6.2%7.6%3.2%1.5%
Sep 202629.3%21.1%21.1%11.4%6.2%6.2%2.6%2.1%

How has the Argus Fire and Wormald comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand fire protection services in September 2026?

2 changes

  1. Estimated monthly branded searches for Wormald in New Zealand rose 50% over 12 measured months, from 480 to 720 in September 2026.

  2. Estimated monthly branded searches for Argus Fire in New Zealand fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Argus Fire’s and Wormald’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Argus Fire

1 branded search term

  • argus fire

Wormald

1 branded search term

  • wormald

How the Brand Demand Index is measured

Other head-to-heads among fire protection services

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