How popular isWormald?
In September 2026, people searched for Wormald by name about 720 times in New Zealand, a 50% increase from the previous year. These searches made up 21.1% of all New Zealand fire protection service searches, placing Wormald third out of eight services. When we asked both ChatGPT and Google AI Overviews about fire protection services, Wormald appeared in three of the five answers and was the second most recommended of the eight.
Wormald is the third most searched of 8 competitors and the second most recommended in AI answers.
Argus FireShare of searches 29.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Fire Security ServicesShare of searches 21.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
WormaldShare of searches 21.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
ChubbShare of searches 11.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
First Fire SystemsShare of searches 6.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top fire protection services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wormald was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wormald is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wormald3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chubb3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- First Fire Systems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zion Fire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fire Protection Compliance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Life Safety Services2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Argus Fire1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fire Security Services1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about fire protection services
5 answers
Asked ChatGPT
“Which fire protection company should I hire in New Zealand?”
Asked ChatGPT
“What are the best fire protection companies in New Zealand?”
Asked ChatGPT
“What's the best fire protection company in New Zealand for building compliance?”
Searched Google, AI Overview
“fire protection companies”
Searched Google, AI Overview
“fire protection services nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which fire protection services compete with Wormald?
Share of searches by month for Argus Fire, Fire Security Services, Wormald, Chubb, First Fire Systems, Zion Fire, Fire Protection Compliance, Life Safety Services. The figures are in the table below the chart.
View monthly share of searches table
| Month | Argus Fire | Fire Security Services | Wormald | Chubb | First Fire Systems | Zion Fire | Fire Protection Compliance | Life Safety Services |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.1% | 18.7% | 15.2% | 12.7% | 4.4% | 3.5% | 2.8% | 1.6% |
| Nov 2025 | 42.6% | 15.7% | 15.7% | 12.8% | 5.6% | 3% | 3% | 1.6% |
| Dec 2025 | 38.6% | 17.1% | 14% | 14.5% | 4.8% | 6.1% | 3.1% | 1.8% |
| Jan 2026 | 37.9% | 18.2% | 18.2% | 12.5% | 5.3% | 4.2% | 2.7% | 1.1% |
| Feb 2026 | 34.8% | 16.7% | 16.7% | 16.7% | 7.3% | 3.8% | 2.4% | 1.4% |
| Mar 2026 | 37.5% | 17% | 17% | 13.8% | 6.1% | 4% | 2.6% | 2% |
| Apr 2026 | 31.6% | 18.7% | 18.7% | 10.4% | 5.4% | 10.1% | 2.8% | 2.2% |
| May 2026 | 31.6% | 18.7% | 18.7% | 12.7% | 5.4% | 8.2% | 3.5% | 1.3% |
| Jun 2026 | 27.5% | 19.8% | 19.8% | 11% | 4.7% | 13.2% | 1.9% | 1.9% |
| Jul 2026 | 30.6% | 18% | 22% | 9.8% | 4.3% | 9.8% | 2.8% | 2.8% |
| Aug 2026 | 29.4% | 21.2% | 21.2% | 9.7% | 6.2% | 7.6% | 3.2% | 1.5% |
| Sep 2026 | 29.3% | 21.1% | 21.1% | 11.4% | 6.2% | 6.2% | 2.6% | 2.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.3% | 1K | 0% | -0.1 points | |
| 2, held 2nd | 21.1% | 720 | 0% | -0.1 points | |
| 3, held 3rd | 21.1% | 720 | 0% | -0.1 points | |
| 4, held 4th | 11.4% | 390 | +18.2% | +1.7 points | |
| 5, moved from 6th to 5th | 6.2% | 210 | 0% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 6.2% | 210 | -19.2% | -1.5 pointsmoved from 5th to 6th | |
| 7, held 7th | 2.6% | 90 | -18.2% | -0.6 points | |
| 8, held 8th | 2.1% | 70 | +40% | +0.6 points |
29.3%
Held 1st. 1K estimated branded searches, 0% vs prior month. Share -0.1 points.
21.1%
Held 2nd. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
Wormald21.1%
Held 3rd. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Chubb11.4%
Held 4th. 390 estimated branded searches, +18.2% vs prior month. Share +1.7 points.
6.2%
Moved from 6th to 5th. 210 estimated branded searches, 0% vs prior month. Share 0 points.
6.2%
Moved from 5th to 6th. 210 estimated branded searches, -19.2% vs prior month. Share -1.5 points.
Held 7th. 90 estimated branded searches, -18.2% vs prior month. Share -0.6 points.
2.1%
Held 8th. 70 estimated branded searches, +40% vs prior month. Share +0.6 points.
Compare popularity between Wormald and its closest rivals
Every comparison with Wormald
8 comparisons
How has branded search demand for Wormald changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wormald in New Zealand rose from 480 to 720.
- Across the 12 months ending September 2026, Wormald’s share of searches among fire protection services in New Zealand increased from 15.2% to 21.1%.
- Across the 12 months ending September 2026, Wormald’s share of searches among fire protection services in New Zealand peaked at 22% in July 2026 and was lowest at 14% in December 2025.
How did search popularity change for New Zealand fire protection services in September 2026?
6 changes
In September 2026, Chubb gained share of searches among fire protection services in New Zealand, from 9.7% to 11.4%.
In September 2026, Life Safety Services gained share of searches among fire protection services in New Zealand, from 1.5% to 2.1%.
In September 2026, Zion Fire lost share of searches among fire protection services in New Zealand, from 7.6% to 6.2%.
In September 2026, Fire Protection Compliance lost share of searches among fire protection services in New Zealand, from 3.2% to 2.6%.
In September 2026, First Fire Systems rose from 6th to 5th among fire protection services in New Zealand.
Estimated monthly branded searches for Wormald in New Zealand rose 50% over 12 measured months, from 480 to 720 in September 2026.
How are Wormald’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Wormald’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- wormald
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Where does Wormald compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Fire protection services | 3rd of 8 | 21.1% | Shown above |
| Fire extinguisher brands | 1st of 4 | 58.1% | Show ranking |
Is Wormald your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.